27/09/2025
“What you feed will flourish.”
Profitable, sustainable growth isn’t rocket science—it’s about intentional nourishment.
As an Innovation and Product Creation Expert, I’ve learned that the key to business growth lies in understanding what fuels your brand. If the brand isn’t thriving, the business won’t bear fruit.
Feed it wisely:
• Feed it wrong, and it will grow in the wrong direction.
• Feed it right, and it will grow with purpose and strength.
This weekend feels like the perfect time to celebrate discovery and indulgence. Let me introduce you to my pick for the most premium ice cream on the planet: Camelicious Ice Cream. Beyond satisfying the indulgence need-state, this artisanal delight is crafted from the purest, healthiest dairy cream. Stumbling upon it completely reshaped my view of what true premiumization looks like.
So, I’ll be spending my weekend reflecting and writing about Innovation and Premiumization, two forces that shape the future of products and experiences.
Wishing you a weekend full of inspiration and sweet discoveries! 🍦✨