Private Practice Alliance

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Private Practice Alliance

Providing Practitioners Stability in Private Practice. Building alliances for those in private prac

04/12/2025

You probably didn’t know this,

but this year tested the hell out of us.

Every business hits a moment that knocks the wind out of you - when the spreadsheets don’t add up, your inbox becomes a battlefield, and your values get put under a microscope.

For me, it was watching the field continue to shift and divide - a single voice at the cost of everything else. It rattled me. Because I’ve been the person who held folks together with caffeine, conviction, and Google Docs.

Here’s how we moved through it:

➡️ We stopped pretending the solution was more hustle.

➡️ We built systems that let people rest without dropping the ball.

➡️ We leaned harder into strategy, not stress. And created tools that work when life doesn’t.

This year reminded me: ease is not a luxury. It’s survival.

Resilience isn’t pushing through - it’s protecting your community [NOT echo chamber - community], so you can actually keep showing up.

I’ll carry that into every decision next year.

What about you?

What’s one lesson you’re not leaving behind in 2025? Drop it below ⬇️

03/12/2025

Let’s just say I’ve learned the hard way:

December is not for proving.

It’s for pruning. 🌿

I’m not here to glorify burnout dressed in glitter.

I’m here to choose rest, systems, and what actually matters.

03/12/2025

Stoked for today's session with

Having a small business doesn't mean you have to skimp on having the right people on your side.

Every MBA group meets the Brilliant Paula Maidens because knowing the right people are on your side makes business feel less lonely and sets you up for success.

02/12/2025

If you’ve landed here, something about the way we do business must’ve piqued your interest.

Maybe it’s the way we talk strategy without the BS.

Maybe it’s our obsession with templates that actually reduce admin chaos.

Maybe it’s just the midweek dog walks and brutally honest voice notes. 🐶
Whatever brought you in — we’re glad you’re here.

Private Practice Alliance was built for values-led, burnt-out, brilliant folks just like you.

We’re always creating with real humans in mind, so tell us:

👉 What kind of support do you wish you had sooner?

Drop a comment, vote in our next poll, or slide into the DMs.

We’re listening. And we’ve probably already made a template for it. 😉

Wanna check it out? DM “Templates”

01/12/2025

Black Friday thrives on burnout economics.

Undervalue yourself. Hustle harder. Make it up in volume.

We’re opting out.

Because running your practice shouldn’t mean running yourself into the ground.

This week, we’re not chasing clicks.

We’re building clarity, community, and culture.

And we’re inviting you to think deeper about the system you’re participating in -and who it’s actually serving.

If your business model doesn’t work unless you're constantly on sale?

It’s not the price point that needs fixing. It’s the systems.

30/11/2025

🖤 Opting Out of the System This Week

No sales. No scarcity. No spinning fake urgency.

Black Friday is built on a lie:

That your worth is measured by how much you hustle, discount, or spend.

That your business has to participate in burnout cycles to be successful.

Around here, we don’t buy into that.

We believe:
• Your time is valuable even if it’s not on sale.
• Your don’t need 40% off - you need 100% aligned.
• A profitable, sustainable business doesn’t require you to play capitalism’s panic game.

So this week, we’re pausing the noise.

🛑 No inbox spam.

🛑 No urgency tactics.

🛑 No undercharging just to stay “competitive.”

Instead, we’re doubling down on what actually matters:

✨ Rest. Reflection. Rebuilding.

✨ Equity. Strategy. Intentional choices.

✨ A business model that doesn’t extract from your team, your energy, or your values.

We’re not playing the discount game.

We’re playing the long game.
🖤

If you’re with us, say it loud:

I don’t need to discount my value to prove I’m worthy.

28/11/2025

Let’s be honest - most small businesses lose money on Black Friday. Or you’ve spent money on Sh*t you aren’t going to use.

But we keep playing along, hoping the algorithm throws us a bone.
Enough.

At Private Practice Alliance, we’re not here for performative sales or manufactured urgency.

We’re here for the long game:

→ Sustainable revenue

→ Real boundaries

→ And building businesses that actually protects your energy
No fake sales.

No trauma-bonding with hustle culture.

No pretending the system isn’t broken.

We’re spending the week resting, reconnecting, and reminding folks:

You are not a commodity.

28/11/2025

In the US, this day is our traditional day of Thanksgiving.

I had been taught that this day was for family and giving thanks. Yes, we learned about colonisation [not that it was called that in school] but it was never described as it actually was: horrific.

So, as I got older, I really struggled with how to reconcile the two truths. 1. What I experienced as Thanksgiving and 2. What the truth behind the day actually meant for so many people in history, who are still impacted by the systemic bias that still serve the country today.

A beautiful wise and empathetic friend said to me it can be both. I can honor my experience of Thanksgiving and also bring light to the systemic issues. And so rather than hiding in shame, or feeling helpless as to how to move forward on this day, I hold space for both. My truth and the truth of those who walked on the land before me.

Every single year, in Australia, I continue the tradition of holding a large Thanksgiving meal with my loved ones and dear friends. Each year, I start my giving thanks speech with a moment to honor the Indigenous humans of the United States and Australia. I want my loved ones to actively consider how our privilege has guided our lives today and to consider how we can use that privilege to bring others to the table, even if that means we give up our seat.

Today, I hope you give an extra hug to your loved ones and take a look around at your life and recognise that your privilege has afforded you everything you have. And today, I sincerely hope you put reminders in your diary, in your phone, on your to do list to take moments over the next year to give thanks and gratitude AND to do something within your power to help someone who does not have the same privilege you hold. Community and human connection is built by leaning in. It’s hard to hate up close. So have hard conversations. Learn to repair from rupture and ultimately know that you have more to give thanks for than someone else, so spread the love.

26/11/2025

Are you an appoholic? The brilliant stitching our systems, tech and AI into our MBA groups awareness in Private Practice. I love introducing our clients to industry experts like Kiah 😍🥰

26/11/2025

The truth about why practices are failing is a little uncomfortable… but it needs to be said.

The blame game is real.

Fear drives conversation.

Repair is never part of the conversation.

The building of community is one sided.

Self care is weaponised.

Your admin team are treated like s**t.

25/11/2025

From 1 staff member to 10.

From just scraping by to money in the damn bank.

Leah, I’m so bloody proud of you.
Clarity → Strategy → Action. That’s the combo.

And when you put in the work?

Big things happen.

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152D Epsom Road
Melbourne, VIC
3032

Website

http://www.privatepracticealliance.com/

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Leaning in: Learning

In Feb 2018 Pana and I launched a consulting firm, Apollo Consulting Services. In Jan 2019, we rolled into a company, The Australian Mental Health Alliance. As we were learning who our ideal clients are, we evolved and moved forward. As of 1st Aug 2019, Pana will move on to a whole new opportunity that he has been provided outside of our company. In order to honor our partnership agreement, Pana and I will eventually dissolve the two brands. As a part of that transition, you've seen the new brand "Private Practice Alliance." This brand really embodies what we've learned and where this company will continue to grow. Our focus will be for practitioners to find stability, empowerment and happiness in the private practice setting. It will involve leaning in by using masterminds of like minded professionals, self-guided courses for practitioners and our fundamental one-to-one coaching. The change will impact you very little, but when and if it does, I'll be sure to take you on the journey. A BONUS to the change is that some of our content is now available in course format. This means you are welcome to sign up to work through our programs at your own pace. This content will be available to you from our new website: www.privatepracticealliance.com

We’re excited to continue with you on this journey.

04/12/2025

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Leaning in: Learning