12/02/2026
Identity doesn’t just predict one behaviour. It predicts behaviour patterns across multiple areas of life.
When you see yourself as “a healthy person,” you don’t just eat better. You also:
• Move your body more naturally
• Prioritize sleep
• Manage stress differently
• Make different choices in relationships
Because identity creates coherence across all domains.
The Integrated Self: How Identity Holds Everything Together
A 2019 Frontiers in Psychology study introduced a concept called the “integrated self.”
They found that people with a strong integrated self show:
1. Cognitive self-integration - Your brain prioritizes information that aligns with your identity and filters out what doesn’t fit
2. Emotional coherence - You experience more positive emotions and higher self-esteem when your actions align with your identity
3. Motivational alignment - You’re naturally drawn toward goals that fit who you believe you are
4. Behavioural consistency - Your actions flow naturally from your identity without constant decision-making
The study concluded:
“When habits relate to feelings of identity, this comes with stronger cognitive self-integration, higher self-esteem, and a striving toward an ideal self.”
This is why identity transformation is so powerful.
Check out The IDENTITY SHIFT SESSION https://bmdbook.com/Identity-shift 😁
REFERENCE
Verplanken, B., & Sui, J. (2019). Habit and Identity: Behavioral, Cognitive, Affective, and Motivational Facets of an Integrated Self. Frontiers in Psychology, 10, 1504.