The Early Parenting Collective with Jayne Vidler

The Early Parenting Collective with Jayne Vidler Intuitive Intelligence Trainer, Lactation Consultant (IBCLC), Registered Nurse, Author Support with breastfeeding, infant feeding and early parenting

Did I mention it’s FREE… and recorded?In my enthusiasm for being organised and scheduling posts weeks in advance, I real...
19/02/2026

Did I mention it’s FREE… and recorded?

In my enthusiasm for being organised and scheduling posts weeks in advance, I realised something important… a lot of my posts about the upcoming webinar forgot to mention that it’s completely free and you’ll get the recording if you can’t attend live.

So why free?

Because private practice as an IBCLC can be incredibly isolating. It can feel lonely, overwhelming, and at times really hard navigating everything on your own.

This webinar is my way of sharing what I’ve learned from 15 years in business. You’ll walk away with practical insights about running a private practice as an IBCLC, but just as importantly, you’ll get the chance to connect, debrief, and talk with others who truly understand the private practice world.

Yes, there is a very small mention at the end about ways you can work with me if you want ongoing mentoring support, but that’s it.

Just one hour of practical, useful content and genuine connection.

And if you can’t make it live, no problem. You’ll receive the full recording to watch whenever it suits you.

Send me a DM if you’d like the link and come join us.

Two years ago today, I tripped in the front yard and shattered my right foot.Honestly, 2024 didn’t start gently, and bre...
17/02/2026

Two years ago today, I tripped in the front yard and shattered my right foot.

Honestly, 2024 didn’t start gently, and breaking my foot felt like the icing on an already very hard season.

But strangely, it became a hidden blessing.

It forced me to stop. Completely. For four months I had no choice but to slow down and just be in my body and my mind. It challenged me in ways I never could have imagined and made me realise that once again, I had poured myself into everyone else while forgetting to care for myself.

That year was full of tears, surgeries, pain and rehab. I learned that rebuilding tiny foot muscles was harder than any heavy deadlift or leg press I had ever done.

Progress was slow, humbling and confronting.

But it also taught me trust.

Trust that the foundations I had built in my business were strong, because work was still there when I was finally cleared to return. It taught me the difference between personal income protection and business income protection. And it made me deeply reevaluate how I want my life and business to look moving forward.

Two years on, I feel incredibly proud of how far I have come, especially knowing many people with the same injury still struggle years later. And I’m very aware that not that long ago, an injury like mine may have meant losing my foot entirely.

Looking back now, I can see how that forced pause prepared me for what came next. My daughter moving through autistic burnout and transitioning to distance education, and my beautiful mum being diagnosed with Alzheimer’s at just 67.

I don’t believe the injury had to happen. But I do see the lessons it brought.

There is now a permanent scar on my foot that reminds me to breathe, slow down, and be present for my life and the people I love.

If anything, it taught me this: family first, and only after I look after me.

Stronger boundaries. Clearer direction. And a much deeper certainty about the path forward.

Because sometimes obstacles are not placed in our path to derail us. Sometimes they are there to show us the way.

If your books are:• inconsistent• quiet despite referrals• full one month and empty the nextThis webinar will help you i...
17/02/2026

If your books are:
• inconsistent
• quiet despite referrals
• full one month and empty the next

This webinar will help you identify why — and what to do next.

You’ll leave with clear action steps to:
✅ identify your main booking barrier
✅ audit your booking flow
✅ reduce admin and emotional labour
✅ build ethical systems for repeat care

🌿 From Quiet Books to Consistent Bookings
📅 Wed 25 Feb
🕖 7pm AEST / 8pm daylight savings
💬 DM me to join

You’re allowed to change your feeding plan.You’re allowed to start one way and realise it no longer fits.You’re allowed ...
16/02/2026

You’re allowed to change your feeding plan.

You’re allowed to start one way and realise it no longer fits.

You’re allowed to try, hope, adjust, and reassess.

You’re allowed to feel relief and grief at the same time.

To miss what you hoped for, while also choosing what works now.

Feeding decisions don’t exist in a vacuum.

They’re shaped by your baby, your body, your mental health, your support, and your life and all of those things can change.

Changing your mind isn’t failure.

It’s responsiveness.

Sometimes feeding plans evolve gently.
Sometimes they change suddenly.
Sometimes the decision that brings peace also carries sadness — and both can be true.

You don’t owe anyone consistency at the cost of your wellbeing.

You don’t need permission, but if you need to hear it:
You’re allowed to change your plan 🤍

Support should meet you where you are now, not where you thought you’d be.















This can feel like a sticky subject… but it’s an important one.I see many IBCLCs in private practice struggle to charge ...
15/02/2026

This can feel like a sticky subject… but it’s an important one.

I see many IBCLCs in private practice struggle to charge in a way that truly supports both their clients and their business.

Often, there’s an assumption that families can’t afford care or that they won’t be able to afford follow-up support. That assumption frequently leads to under-charging, discounting, or avoiding follow-ups altogether.

The result?

The IBCLC running the business begins to struggle financially, and over time that can mean less care, less availability, and less continuity for the very families who have already engaged your support.

So let’s say this clearly:

Charging appropriately
✔️ is not unethical
✔️ is not greedy
✔️ is not exploitation

Avoiding follow-ups, under-charging, or presuming a family’s financial capacity doesn’t protect families.... it often limits care.

For families who genuinely cannot afford private services, there are appropriate government and community-based supports to refer into.

For families who do want your care, charging appropriately ensures:
• your time and expertise are valued
• follow-up care is clinically supported
• your business remains viable and sustainable

In this webinar, we’ll explore:
• ethical payment structures
• why follow-ups are clinical care — not upselling
• how to set expectations early and clearly
• flexible, humane options that don’t burn you out

🌿 From Quiet Books to Consistent Bookings
📅 Wednesday 25 February
🕖 7pm AEST
💬 DM me to join

You don’t need to choose between ethics and sustainability.
You need systems that support both.

Follow Your Baby!One of the most common things I see when working with families is how often parents have been taught or...
14/02/2026

Follow Your Baby!

One of the most common things I see when working with families is how often parents have been taught or influenced to ignore their baby’s cues in favour of routines, programs, or rigid structures.

In most situations, there are very few reasons this is necessary.

The main exception is when there is a medical need that requires something to happen at a specific time, such as medication or exercises. And sometimes even these can be done at a time that is more optimal for baby.

Outside of this, babies are designed to communicate their needs and our role as caregivers is to respond to them.

Following your baby’s cues supports their nervous system, helps them feel safe and secure, and allows biologically normal processes to unfold just as they are meant to.

You don’t need to train your baby.

You need to tune in.
















If you’re new in private practice (0–2 years), this is for you.Your job right now isn’t perfection.It’s:• visibility• co...
13/02/2026

If you’re new in private practice (0–2 years), this is for you.

Your job right now isn’t perfection.

It’s:
• visibility
• connection
• trust

Not fancy branding.
Not viral content.
Not having everything “figured out”.

In this webinar, we’ll talk through ethical, low-energy ways to:
• be known locally
• build trust over time
• create systems that support growth without burnout

🌿 From Quiet Books to Consistent Bookings
📅 Wednesday 25 February
🕖 7pm AEST
💬 DM me to join

Ethics and integrity matter to me......deeply.If you’ve been here for a while, you’ll notice that so much of what I shar...
12/02/2026

Ethics and integrity matter to me......deeply.

If you’ve been here for a while, you’ll notice that so much of what I share comes back to ethics, integrity, and doing things in a way that feels right, not just profitable or popular.

That’s because integrity sits at the centre of everything I do, and everything The Early Parenting Collective stands for.

Whether it’s:
• personal integrity as a practitioner
• integrity in how a business is run
• ethical decision-making in care, pricing, and boundaries
• choosing what best supports families — even when it’s not the easiest option

Ethics isn’t a checkbox.

It’s not something you bring out when it’s convenient.

It shows up in the quiet decisions:
• how you speak to families
• how you charge and recommend care
• how you hold boundaries
• how you refer on when something isn’t within your scope

Integrity means doing the right thing, even when no one is watching, even when it costs more time, energy, or money.

And in the work we do with families, babies, and vulnerable moments, that matters.

Always.

Quick question for IBCLCs 👇If a family lands on your website right now:• Can they see “Book Now” immediately?• Do they k...
11/02/2026

Quick question for IBCLCs 👇

If a family lands on your website right now:
• Can they see “Book Now” immediately?
• Do they know what to book?
• Can they book without calling you?
• Can they book after hours?

If the answer is “not really”.....that’s not a failure.

It’s a system issue.

And it’s exactly what we’re unpacking in this webinar.

🌿 From Quiet Books to Consistent Bookings: Ethical Client Growth for IBCLCs
📅 Wed 25 Feb | 🕖 7pm AEST
💬 DM me to join

This is a question I hear often......and it’s a very fair one.When you’re already navigating feeding and sleep issues, a...
10/02/2026

This is a question I hear often......and it’s a very fair one.

When you’re already navigating feeding and sleep issues, and the emotional weight of caring for a newborn, the cost of support can feel overwhelming.

Many parents expect feeding support to be low-cost or government funded… and honestly, it should be more accessible than it is.

Unfortunately, at this stage, IBCLCs aren’t funded through Medicare.

Private IBCLCs are running businesses, and that comes with a lot of behind-the-scenes costs most families never see.

Things like:
• multiple types of insurance so we can safely practice
• equipment and clinical supplies
• clinic space, home visits, or travel costs
• ongoing professional development (which is required to maintain our certification)
• booking systems, clinical notes, and secure record storage
• certification and registration fees
• phone, data, and admin systems
• wages, superannuation, and tax
• business and professional taxes
• travel and accommodation for training

The list is long and none of it exists without intention.

It can be hard to hear that care feels “too expensive,” especially when most IBCLCs have invested years of study, training, and experience and often take home less than they would in a hospital role.

But we do this work because we fill an important gap in antenatal and postnatal care.

We support families in real time, during some of their most vulnerable moments.

Even with private health rebates, it can still be out of reach for some families and that matters.

For families who can’t access private services, there are government and not-for-profit organisations doing incredible work, we can help guide you toward those options if needed.

For families who do choose private support, the cost reflects what’s required to provide care that is:
• unhurried
• ethical
• experienced
• sustainable

Private IBCLCs aren’t pricing care around “what we’d like to earn,” but around what it genuinely costs to run a business and keep supporting families sustainably.

You deserve support.

And practitioners deserve to be able to keep showing up for families.

Both things can be true 🤍

Myth: “If referrals are coming in, bookings should follow.”Reality?Referrals don’t always equal bookings.Families often ...
09/02/2026

Myth: “If referrals are coming in, bookings should follow.”

Reality?

Referrals don’t always equal bookings.

Families often get lost between:
• a recommendation
• a Google search
• your website
• and a booking system that’s hard to navigate, especially at 11pm with a crying baby.

In this webinar, we’ll look at:
• why referrals don’t convert
• where families drop off
• and how to ethically bridge that gap

🌿 From Quiet Books to Consistent Bookings
📅 Wednesday 25 February
🕖 7pm AEST
💬 DM me to join

✨ Suzanne is now fully qualified and taking clients ✨We’re so excited to share that Suzanne is now seeing families for S...
08/02/2026

✨ Suzanne is now fully qualified and taking clients ✨

We’re so excited to share that Suzanne is now seeing families for Standard Infant Feeding Consultations 🤍

Suzanne is available:
• in-clinic in Ipswich
• via home visits across the greater Ipswich region
(home visits outside a 15km radius incur a travel fee)

These appointments are ideal for families needing practical, evidence-based, family-centred support for mild to moderate feeding concerns.

Suzanne can support you with:
• breastfeeding or chestfeeding challenges
• ni**le pain, latch or positioning concerns
• bottle-feeding support (paced feeding, flow, refusal)
• mixed feeding (breast + bottle)
• milk supply concerns (low supply, oversupply, forceful letdown)
• pumping and expressing
• return to work planning
• starting solids and early feeding development
• weaning from breast, bottle, or dummy
• reassurance and troubleshooting around typical feeding bumps

Your consultation includes a full feeding history, infant assessment, feeding observation, and a personalised feeding plan.

If more complex concerns are identified, Suzanne will guide you on whether a Complex Infant Feeding Consultation with Jayne would be the best next step.

Gentle guidance. Practical strategies. Ongoing support 🤍

👉 DM us to book a Standard Infant Feeding Consultation

Address

Ipswich, QLD

Opening Hours

Monday 9am - 2:30pm
Tuesday 9:30am - 2:30pm
Thursday 9am - 2:30pm

Telephone

+61466532352

Website

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