Generation Her

01/04/2026

Tax deductible and vital for Mum's in Mackay who have so little in the way of support.

01/04/2026

This is how change happens — through community.

The Mum Hub in Mackay will offer a safe, non-judgemental space for mums to connect, be supported, and not feel alone.

An incredible grassroots initiative making real impact in perinatal mental health.

Support if you can, or help spread the word 💛

Hi, I’m Amanda — founder of The Held Project, a grassroots perina… The Held Project needs your support for Give Mackay mums a free baby friendly drop in space

28/03/2026

Across maternity care, we’re feeling the tension—
between what is, and what should be.
And yet, change is already in motion.
It doesn’t start with systems.
It starts with ripples.
One person choosing to work differently.
One model of care that centres people.
One moment of doing what is right, not just what is routine.
Those ripples are building. Connecting. Expanding.
Creating a future of maternity care that is more human, more sustainable, and more ethical.
Over the coming weeks, we’ll introduce you to the people creating those ripples—
and invite you to be part of what comes next.

26/03/2026

It feels like we’ve reached a point where something has to change — and not slowly, but intentionally.
We can see it clearly now. The current healthcare model isn’t just under strain — it’s actively impacting the wellbeing of women, midwives, and students. We see birth trauma. We see burnout. We see vicarious trauma. And we see passionate midwives leaving the profession far too early.
So the question isn’t if things will change — it’s how we start building what comes next.
Because we can’t wait for the current system to break down before we act. We need to start creating something better now. A model of care that supports the whole person — physical, psychological, social, and for many, spiritual as well.
A lot of people feel stuck on how to make a difference as an individual. So here are some starting points — simple, practical ways to begin strengthening a new way forward:
• If it feels right for you, explore pathways like endorsed midwifery
• Share resources — medications, equipment, knowledge, ethical suppliers
• Refer to and support practitioners already working outside the hospital model
• Help people find private midwives in their area
• Mentor students or other midwives
• Educate women and birthing people about their options
• Support areas like perinatal mental health
• Offer business, admin, or logistical support to those building new models of care
• Share opportunities — scholarships, training, connections
• Promote and uplift privately practicing midwives
• And importantly — reach out. Encourage those doing this work, and those who are trying to step away from the old system
Not everyone’s role will look the same — and that’s exactly the point.
💛 This is your invitation to join us — to help shape what comes next, and to be part of creating a more connected, compassionate, and truly supportive model of healthcare.
This is how we build a strong, community-based care network. Together.

07/03/2026

This International Women's Day, the theme is Balance the Scales. ⚖️
It’s an important message—but one day of balancing the scales is not enough.
If your garden was wilting and your flowers weren’t growing, you wouldn’t spend just one day gardening and expect everything to thrive without any further effort. Real growth takes ongoing care, attention, and commitment.
Women’s health is the same.
International Women’s Day can be the start—but if women are truly going to thrive and bloom, it will take sustained and deliberate action to balance the scales.
So this IWD, let’s do more than acknowledge the issue.
Let’s make a plan.
Let’s commit to action.
And most importantly—let’s follow through.
Because women don’t need more thoughts and prayers.
We need movement.
Movement from all of us—
as women,
as midwives,
as individuals,
and as communities—
working together to balance the scales so women can truly bloom. 🌸
Generation Her exists to support the people ready to take action and build a better future for women’s health.

05/03/2026

An night to remember for Mackay people and a fundraiser for an incredibly important local charity.

Ready to dance the night away? 🪩🕺🏽💃🏽

Picture disco balls, glitter, sequins, starlight along with a three course gourmet meal at one of Mackay's best venues. ✨

MIRRORBALL will be a night you won't forget! 😍

Grab your tickets today ⬇️

https://www.ticketebo.com.au/the-held-project/mirrorball-a-studio-54-experience

All proceeds raised will go directly to The Held Project to go to helping mothers in our community, funding the vital work we do in the perinatal mental health space.

There will be a selection of amazing prizes to win on the night.

If you would like to sponsor the ball in any way, whether it be a prize, in kind donation or much-needed financial sponsorship, please get in touch via Facebook or amanda@theheldproject.org

See you there!

💜

20/02/2026

Change can feel big. Overwhelming. Even impossible sometimes.
But the truth is, change doesn’t start “out there.” It starts with us.

We know many of us are ready.
Ready to build something better.
Ready to create care that is safe, respectful and centred on women and families.

But we don’t have to do everything. We just have to do something.

Pick a lane.
Choose the thing that lights you up and refuse to let it go.
Perinatal mental health.
Private practice.
Rural and remote access.
Cultural safety.
Education.
Leadership.

Dream bigger than feels comfortable.
Get crystal clear on what success looks like.
The how will come. The where will come. The way will come.

And don’t wait until you feel ready.
Start now. Start messy. Start scared.

Because this is grassroots change.
And when midwives move together, we can move mountains.

We’ll go together.

19/02/2026

It’s time.
Time to expand.
Time to align with what we know is right — for ourselves, for the people we care for and for our profession.
For some of us, that may mean stepping into private practice.
For others, deepening skills, pursuing endorsement, leading change, or reimagining how care is provided.
There is no single “right way.”
There is only integrity — and the courage to follow it.
And yes, expansion means letting some things go.
Things like holding the medical model as the sole authority and expert, or like centering the needs of a health service over the needs of women and birthing people.
Change can feel uncomfortable.
Growth often does.
But remember this:
We are not doing this alone.
As midwives, we rise together.
When one of us expands, it creates space for others to do the same.
✨ The future of midwifery isn’t something we wait for.
It’s something we build — together.

14/02/2026

There are many different ways of knowing.

There is knowledge gained through rigorous, evidence-based research — and that matters deeply. It keeps us accountable. It strengthens our practice. It protects women and babies.

But there is also Indigenous wisdom — held for tens of thousands of years through relationship with Country, community, and continuity. Knowledge that is embodied, relational, and intergenerational.

There is lived experience — the kind that cannot be taught in a lecture theatre. The knowing that is bone-deep. The understanding that comes from walking beside women, again and again.

And there is that quiet voice inside us that whispers, “It’s time.”

Midwifery has never relied on just one way of knowing.
We have always woven them together.

And in the days ahead, we will need all of it.

Because when systems strain and structures shift, it is the integration of knowledge — science, story, memory, instinct — that carries us forward.

Midwives have done this before.
We know how to listen.
We know how to gather.
We know how to build.

And we are ready.

11/02/2026

The world seems heavy right now, but this is your reminder that everything is connected.
So if you're doing even ONE thing to help-if you're helping a mother to feed, if you're advocating for someone in labour, if you're supporting mental health- then you're contributing to the healing of the all of everything.

Do good.
Be kind.
Keep going.

07/02/2026

Midwives: your voice is about to matter more than ever.

In late March or early April 2026, the NMBA/AHPRA will open public consultation on the Endorsement for scheduled medicines for midwives — and this is a moment we cannot afford to sit out.

The endorsement schedule determines:
✨ how midwives become endorsed
✨ the clinical hours required
✨ practice conditions, insurance, CPD and reviews
✨ whether midwives can work to full scope

With more than 33,000 midwives in Australia, we have a real opportunity to shape a system that:
• expands maternity care options for women
• increases access to homebirth and continuity of care
• supports rural and remote practice
• reduces moral distress and burnout
• keeps midwives in the profession longer
• makes private practice and endorsement more achievable

Right now, there are only around 218 private midwifery businesses offering homebirth in Australia. That isn’t because women don’t want it — it’s because the pathway is hard, inequitable, and unsupported.

We know there’s no evidence for the current clinical hour requirements, and we know that many mainstream roles don’t actually prepare midwives for community and homebirth practice. This consultation is our chance to say that — clearly and collectively.

Midwives have always built solutions when systems fail women. This is another one of those moments.

👉 Watch your emails and NMBA social channels
👉 When the consultation opens — respond
👉 Share it widely with your colleagues

Decisions about midwifery should never be made without midwives.
Let’s make sure our voices are in the room. 💪🏽

06/02/2026

✨ International Day of the Midwife 2026 ✨

The International Confederation of Midwives has announced the 2026 theme:
“One Million More Midwives.”

And honestly? This matters. A lot.

More midwives means:
🤍 better access to care for women
🤍 stronger outcomes for mothers and babies
🤍 care that is community-based, culturally safe, and evidence-led

You don’t get equitable women’s health without midwives.
You don’t build sustainable systems without investing in the workforce that already works.

This theme recognises what midwives have always known:
when midwives are valued, women thrive.

At Generation Her, we’re here for the long game — mapping the pathways that work, and building a future where women’s health is shaped by those who are impacted by it.

We are excited to officially announce the theme for the International Day of the Midwife!

You probably might guess – this year we are focusing on bringing midwives’ voices together with one goal: One Million More Midwives.

On IDM2026, we will push all together to call on governments and decision-makers to invest and recognise midwives as vital healthcare providers, to support education, skills development and resources, and to promote strong midwifery leadership.

Stay tuned for the toolkit and the programme of !

Are you joining us? Learn more here: https://zurl.co/V5AJV