Utilitarian.world

20/11/2025

21/10/2025

The scan isn’t just a step — it’s the moment effort turns into impact. 💡

At the new “Loop” store in Eindhoven, that moment comes to life through a network of partners each closing the loop in their own way:

♻️ — turning old shoes into new materials
🏗️ + — shaping those materials into the store itself
🎨 .eu — designing a space that tells the story beautifully
💻 .world — powering the digital return experience that connects it all

Together, we’re making circularity something customers can see, touch, and feel — proof that purpose really does look good.

See story for link to article

28/11/2024

Black Friday has become synonymous with overconsumption, with some reports suggesting that up to 80% of purchases may end up in landfills.

Is Black Friday to blame for this issue? Not entirely. As the saying goes, “It’s the economy, stupid.”

Consider this: if you need a new pair of running shoes today and can get them at a discounted rate, are you doing something wrong? Your response might be, “No, but Tim, we aren’t talking about just one pair of running shoes; we’re referring to individuals maxing out their credit cards on items they don’t need simply because they’re on sale.” And you’re correct.

Let’s be honest—this behaviour isn’t limited to a single day. Consumers have been conditioned to “wait for the sale” or “never buy at full price.”

My challenge is: Do you want to call it Green Friday because your product is sustainable? Go further - insist your customer returns an existing product to get the discount - bring one back before you buy another.

We won’t solve the environmental and social crises simply by telling people to “stop buying things.” Ironically, most people dislike being told what to do.

This morning, I encountered a new term: “ensh*ttification” - see the image to learn what this means!

The good news is that genuine efforts are underway worldwide to reverse this trend. By raising awareness of the factors and helping brands and businesses adopt better practices, we can collectively shift the economy’s fundamentals back toward a pre-hyper-consumption era. This means higher-quality products that last longer, customers who feel valued, businesses that achieve more significant profit margins, and less waste.

28/11/2024

Thank you to and for our chance to participate in the Innovation Showcase and Pitchfest at
Any opportunity to share our story and vision is welcome - the entire conference was a fantastic success 👏👏👏🌱🌍

20/11/2024

Excited to speak at ! This year’s theme, Enabling Resource-Efficient Value Chains, is crucial for businesses ready to transform elevate their operations with sustainable future. Join us to gain insights from international speakers, meet exhibitors showcasing circular innovations, and network with industry leaders to explore potential partnerships. Don’t miss this opportunity to drive real change, find out more:
https://bit.ly/3N5OIIn
📅 November 26-27, 2024
📍 Doltone House Darling Island, Sydney

31/10/2024

True luxury shouldn’t cost the earth.

This is what caught our eye when we first came cross and why we are so excited to share today that they’ve joined our platform

A genuine commitment to supporting their customers minimise their impact, implementing a range of strategies to protect our planet.

We look forward to working together to promote sustainable product management - already we have shared some new and exciting ideas and we will have more to say in due course