13/11/2025
Celebrating Dr. Manju Dawkins — a true force in patient-centred innovation ✨
The NeedleCalm team couldn’t be more proud to see Dr. Manju Dawkins — physician, founder, and the brilliant mind behind the Thimble Prepare Patch — featured in Forbes this week. This recognition is an extraordinary and well-deserved milestone.
Dr. Dawkins’ work is a powerful reminder that some of the most meaningful breakthroughs in healthcare aren’t loud or flashy — they’re thoughtful, precise, and deeply human. Her mission is simple but far from easy: to reduce needle-related fear, pain, and trauma for the millions of people who experience it every day.
Her inclusion in the article “The Next Big Thing In Healthcare Might Be Small: Micro-Innovations” perfectly captures what makes her contribution so impactful. These micro-innovations require vision, persistence, and compassion — all qualities she embodies.
Needle aversion affects 63% of people globally, creating a real barrier to care. Instead of accepting this as inevitable, Dr. Dawkins built something better.
Thimble, through Prepare and Recover, offers accessible, over-the-counter support for anyone who needs a gentler injection experience — numbing before, soothing after, and transforming fear into confidence. Achieving this is no small feat.
As highlighted in the Forbes piece, and as Adaira Landry, MD MEd, beautifully states:
“Healthcare's deepest challenges won't be solved with a single clunky breakthrough. They'll be solved by thousands of small, elegant ones.”
Dr. Dawkins is leading that movement — proving that when innovation is grounded in compassion, it has the power to change lives at scale.
The NeedleCalm team is incredibly proud to celebrate her work, cheer her on, and stand alongside fellow innovators dedicated to improving patient experiences everywhere.
Here’s to the micro-innovators transforming care one thoughtful solution at a time — and to Dr. Manju Dawkins, whose work shows that better is always possible. 💫