Spirit Ed

Spirit Ed Passionate hospitality pros boosting your brand

Celebrating World Gin Day with a twist, introducing the smokey Gibson, featuring oystershell, blanc and a touch of Mez...
14/06/2025

Celebrating World Gin Day with a twist, introducing the smokey Gibson, featuring oystershell, blanc and a touch of Mezcal and chili tincture

Spirited & Co Representation Portfolio Call-Out Hello distillers,We’re excited to share that Spirited is currently build...
11/06/2025

Spirited & Co Representation Portfolio Call-Out 

Hello distillers,
We’re excited to share that Spirited is currently building a localised and curated spirits portfolio, with a strong focus on supporting Australian producers and developing a high-integrity route-to-market.

 NSW Portfolio Launch
We’re establishing a core range for the on-premise trade, independent off-premise, and providing assistance in establishing a network in the Nationals, covering venues from Sydney to Newcastle, Canberra, and south to Albury. We’re seeking category champions across:
* Vodka
*
* Gin
*
* Rum
*
* Brandy & Grape Spirits
*
* Agave & Agave-inspired
*
* Australian Whisk(e)y – particularly unique mashbills, cask finishes, and limited distillery releases
*
* Amaro, Aperitif & Liqueurs
*
* Low & No ABV – with character and culinary appeal
*

 Why Spirited
· With 20 years in the industry, I’ve worked across sales, marketing, and brand building, most recently as a director at Savant Spirits and Spirit Ed. The vision for Spirited & Co is to combine smart distribution with education, events, and advocacy, giving venues a reason to care and consumers a reason to return.
· We’re not chasing scale at the cost of quality; we’re building community through brand.

 Next Phase: Victoria
Following the NSW rollout, we’re planning a Melbourne & Regional VIC portfolio with a similar structure and category focus.
If you’re a local producer looking to grow your on-premise footprint, and are interested in working with a passionate team that understands the trade, we’d love to connect.

 DM me to start the conversation.
Let’s get more great local spirits on back bars where they belong.
Cheers,
Scott Reed
Founder – Spirited
               

Freelance Media Crew Wanted – Podcast + Video SeriesLooking for passionate, creative content collaborators!I’m building ...
11/06/2025

Freelance Media Crew Wanted – Podcast + Video Series
Looking for passionate, creative content collaborators!
I’m building a podcast/video series in the hospitality & spirits space and need:
🎧 Sound Editors
🎬 Video Editors
📱 iPhone Camera Operators/Filmmakers
If you're hungry to build your reel, work on exciting real-world stories, and grow with a project that has national + international reach, let’s chat.
Paid gig with flexible terms – ideal for students, freelancers, or emerging creators.
📩 DM with your email, and I'd love to hear more about your skills

🎉 Cheers to a Spirited Year! 🥂 Embrace 2024 ! 🚀As we bid farewell to 2023, I want to take a moment to express my heartfe...
29/12/2023

🎉 Cheers to a Spirited Year! 🥂 Embrace 2024 ! 🚀

As we bid farewell to 2023, I want to take a moment to express my heartfelt gratitude to each and every one of you—our incredible community, partners, and friends. It has been a fantastic journey, not without some challenges, although always met with passionate, calculated responses and our shared accomplishments.

🌟 Reflecting on 2023:
This past year has been a whirlwind of exciting projects, collaborations, and milestones for Spirited. Together, we have opened some fantastic venues, working through the challenges of a post-pandemic and wartime world. We've continued raising awareness of mental health struggles in our community with Bartender Boxing Organization. We. We have pulled off some significant events for our clients and collaborated on some producer's projects coming to market soon.

🙏 gratitude:
I sincerely thank our clients, partners, and the greater community. Thank you for being an integral part of our journey.

🌈 Looking Forward to 2024:
As we enter the new year, I'm filled with excitement and optimism for the opportunities ahead. Spirited is committed to continuing our journey of innovation excellence via,

Trade and Consumer Marketing and Activations:
Amplify your brand presence and connect with your audience through targeted marketing strategies and engaging activations.

Training and Brand Advocacy Programs:
Empower your team with specialised training programs and cultivate brand advocates who share your passion and values.

Route-to-Market Strategies: Develop effective strategies for reaching your target market and establishing a solid industry presence.

Planning and Ex*****on: From conceptualisation to ex*****on, we assist you in planning and executing initiatives that align with your business goals.

I can't wait to see what we'll achieve together in the coming months.

🥳 Celebrate with Us:
Let's celebrate the successes of 2023 and welcome 2024 with open arms! Join us in embracing the possibilities, setting new goals, and creating memorable moments. Stay tuned for Spirited Activations that will make the coming year even more extraordinary.
Thank you for being a part of the Spirited family. Wishing you and your loved ones a joyful holiday season and a fantastic New Year! Here's to a spirited 2024 filled with prosperity, growth, and success.
Cheers,

WE’RE BACK!!! Bartender Boxing at Sydney Bar Week 2023 is recruiting now! Don’t miss your chance to participate in this ...
09/06/2023

WE’RE BACK!!!
 
Bartender Boxing at Sydney Bar Week 2023 is recruiting now! Don’t miss your chance to participate in this life defining industry health initiative!
 
Apply now at https://bartenderboxing.com/apply-now/ with program starting first week of July. Spots on the team are limited, so don’t wait!
 
We’re proud to be coming back to Sydney Bar Week for a 3rd year in partnership with Bartender Magazine. We rely on brand partners, and this year we are grateful to:
Bartender Magazine
·      Proof & Company
·      Jägermeister
·      Fernet-Branca
·      Vanguard Luxury Brands
·      Fever Tree Australia
·      Hickson Rd Gin
·      Crawley’s Syrups
·      Spirited Education
 
“I probably wouldn’t be here if I hadn’t found boxing. In a lot of way’s, it saved me from myself; demanded discipline when I had none and gave me something
to grow for”.
Brittany ‘The Brick’ Rowe
- Restaurant Hubert           
                      
 #             

The Bouvardia to challenge the Negroni drinker, coconut fat washed, starring and balance by to perfection
17/03/2023

The Bouvardia to challenge the Negroni drinker, coconut fat washed, starring and balance by to perfection

On the search for the influence classic Manhattan. Introducing the Paisano leading with rye, followed up with a meas...
01/03/2023

On the search for the influence classic Manhattan. Introducing the Paisano leading with rye, followed up with a measure of Pinot Vermouth, a touch of for the spice and balance.

Congratulations , after years of planning, a global pandemic, you have made it boys, opening this weekend. .dromana wat...
12/10/2022

Congratulations , after years of planning, a global pandemic, you have made it boys, opening this weekend. .dromana watch this space!

What a great opportunity to be a part of the 2022 judging panel, such a amazing line up!
18/08/2022

What a great opportunity to be a part of the 2022 judging panel, such a amazing line up!

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