The Branded Good

23/12/2025

To all of our friends and supporters,

You may have noticed we didn’t launch a new collection this year.

In 2024, our founder, Lianne, navigated significant health challenges and took some time away. As we moved into 2025, we fully intended to continue this journey to support communities through The Branded Good. While a few opportunities came our way, the timing never felt quite right.

At the heart of it, we were tired and needed to refocus our energy on strengthening the core of our business at .ca . Because of that, our Branded Good charitable initiative had to take a step back this year.

That doesn’t mean The Branded Good is finished. It simply means we’re pausing. Taking time to reflect, realign, and reconnect with why this initiative was created in the first place. We’re hopeful that 2026 brings new collaborations and collections that allow us to give back in meaningful ways. No promises, just intention and hope.

Until then, we’re wishing you and yours a warm, restful holiday season. Cheers to 2026!

— The Branded Good team
(aka the Chapter 35 team)

23/12/2024

The Branded Good team is officially closed for the year!! Thank you to everyone who supported our collections this year! 💛 We look forward to sharing more of our collabs with the you in the new year.

Merry Christmas and have a Happy Holidays!

*Any new orders from today onwards will not be ready for pick-up or delivered until mid-January*

09/12/2024

The last of the three designs was created by indigenous artist Kevin Cardinal .artist2 - a self taught mural artist whose work represents his perceptions, beliefs, and experiences from travel, culture, spiritual ceremonies. With the use of bold black lines and vibrant lively colors, his visuals are reminiscent of the woodland style of art. In his artwork, animals are symbolic of people and spiritual beings; circles represent thoughts, ideas, words, concepts, and principles. His artwork is meant to promote a cooperative relationship and bring healing and unity to the community.

Kevin Cardinal is available on amber orange, blue, and beige crewneck sweaters. It is also printed on t-shirts in beige, mustard yellow, and navy blue as well as on a white trucker cap.

100% net profits is donated to Niginan Housing Ventures - to support individuals with complex medical and social needs and ensures residents have access to Indigenous Ceremonies and cultural supports.

Help us spread the word by sharing our collection. To shop head to the link in our profile or visit www.thebrandedgood.com

07/12/2024

4 NATURAL LAWS

Niginan Housing Ventures leads their organization by following the four natural laws: Kindness, honesty, sharing, and strength. Through these principles, they focus on love and healing for indigenous people and to ensure they have access to supportive housing.�
The design is a simple badge divided into four segments, each representing one of the four natural laws.

4 Natural Laws comes in blue, orange, and grey crewneck sweaters, as well as blue and beige t-shirts. The badge is also printed on a navy blue trucker hat.

This collection supports housing programs and initiatives for Indigenous people living in Edmonton. 100% net profits is donated to Niginan Housing Ventures - an Indigenous-led charity serving individuals with complex medical and social needs and ensures residents have access to Indigenous Ceremonies and cultural supports.

Help us spread the word by sharing our collection. To shop head to the link in our profile or visit www.thebrandedgood.com

05/12/2024

LEAD WITH LOVE✨💛

Niginan Housing Ventures biggest core values is to lead their programs and services with love. This tenent is key to Niginan’s mission and relationship with their residents. One of three designs we created for the Niginan apparel collection and features the words “Lead with Love” in the midst of their 4 different housing projects.

Lead with Love comes in three crewneck sweater colours: Beige, grey, and amber orange with the design printed on the front.

The t-shirts have a unique design with a small house on the front, and the main Lead with Love graphic on the back of the shirt. These come in beige and mustard yellow.

Finally, every design comes with a hat. We’ve applied the core value message on a blue cotton baseball cap.

100% net profits is donated to Niginan Housing Ventures - to support individuals with complex medical and social needs and ensures residents have access to Indigenous Ceremonies and cultural supports.

Help us spread the word by sharing our collection. To shop head to the link in our profile or visit www.thebrandedgood.com

28/11/2024

27/11/2024

NOW LIVE ✨THE NIGINAN HOUSING COLLECTION✨

This collection supports housing programs and initiatives for Indigenous people living in Edmonton. 100% net profits is donated to Niginan Housing Ventures - an Indigenous-led charity serving individuals with complex medical and social needs and ensures residents have access to Indigenous Ceremonies and cultural supports.

ABOUT NIGNAN HOUSING VENTURES
Niginan Housing Ventures creates spaces and infrastructure that give more power and control to individuals who have been impacted by intergenerational trauma. Operating with a holistic approach, they offer programs that are lead by Indigenous leaders, focusing on strength over weakness and wellness over illness.

ABOUT THE COLLECTION
NiGiNan Housing Ventures leads with love by following the four natural laws: Kindness, honesty, sharing, and strength. Our designs are modelled after these values. Of course, the collection would not directly support the indigenous community without the work of a local Indigenous artist. One of the pieces was created by Kevin Cardinal - a self taught artist whose work represents his perceptions, beliefs, and experiences from travel, culture, spiritual ceremonies.

SHOP & SHARE!
The holiday season is among us. Why not gift yourself or a loved one something that truly gives back to the community. Instead of shopping big box deals, support a local business and a local charitable organization. And if you can’t buy, spread the word! Head to the link in our profile for more information or visit www.thebrandedgood.com

24/11/2024

Coming soon! 👀

22/11/2024

A little sneak peek at a new collab with and Niginan Housing Ventures ✨

This collection will support the initiatives and housing needs of Indigenous people living in . We’ve worked all summer on this collection and it will be launching next week!

29/08/2024

It’s been a minute! Thought we’d pop on here for a quick update about the Jasper relief apparel.

We have had some delays with our supplier and some backordered items. The apparel should be ready in the coming weeks. To anyone who ordered, you’ll receive a notification in your email when your order has shipped or when it’s ready to pick-up. Again, we apologize for the delay and thank you all for the support and patience!

As for sales, our net profits came out to $4057 for the 2024 Alberta Wildfire Appeal. With government matching, we raised $12,171 for Jasper relief!

Thank you to all who purchased and supported this cause. Limited stock of the collection is still available for purchase online and will be made available to our retailers, with 100% net profits being donated.

02/08/2024

LAST DAY to put in your preorder for the Jasper relief collection!! ✨ 100% profits are donated to the Canadian Red Cross 2024 Alberta Wildfires Appeal to support those impacted by the Jasper wildfires.

After today, we will have a limited stock available but we will no longer be able to guarantee your size.

Get your preorder in before midnight tonight! www.thebrandedgood.com

01/08/2024

✨THE 4JASPER COLLECTION✨ In support of the 2024 Alberta Wildfires Appeal. 100% profits donated!

Now available for preorder until August 2, 2024.

For more information or to shop, head to the link in our profile or visit www.thebrandedgood.com