Cowles Horse Co.

Cowles Horse Co. Training | Lessons | Clinics | Sales

11/15/2025
10/20/2025

๐“๐ก๐ž ๐ˆ๐ง๐๐ฎ๐ฌ๐ญ๐ซ๐ฒ ๐ข๐ฌ ๐’๐ญ๐š๐ซ๐ฏ๐ข๐ง๐  ๐Ÿ๐จ๐ซ ๐‚๐จ๐ฅ๐ญ ๐’๐ญ๐š๐ซ๐ญ๐ž๐ซ๐ฌ โ€” ๐‡๐ž๐ซ๐žโ€™๐ฌ ๐–๐ก๐ฒ ๐“๐ก๐š๐ญ ๐Œ๐š๐ญ๐ญ๐ž๐ซ๐ฌ ๐Œ๐จ๐ซ๐ž ๐“๐ก๐š๐ง ๐„๐ฏ๐ž๐ซ

Itโ€™s no secret the equine industry is booming. Between the explosion of incentive programs and more major horse shows than ever before, the demand for well-started, confident young horses has skyrocketed. Leading riders are traveling now more than ever - escalating the value exponentially solid c**t starting programs.

Yet, thereโ€™s one part of the equation that seems to be in short supply โ€” experienced c**t starters.

If youโ€™re new to the business or simply preparing to show one youโ€™ve raised for the first time, our advice is twofold:

Feed them well.
Find a horse trainer you trust and want to invest in.

But hereโ€™s the vital piece of the puzzle that often gets overlooked: the c**t starting.

๐‚๐จ๐ฅ๐ญ ๐’๐ญ๐š๐ซ๐ญ๐ข๐ง๐  ๐ˆ๐ฌ๐งโ€™๐ญ ๐š ๐Ÿ‘๐ŸŽ-๐ƒ๐š๐ฒ ๐“๐ฎ๐ซ๐ง๐š๐ซ๐จ๐ฎ๐ง๐

This isnโ€™t a quick-fix job, no matter how much we wish it could be. Every c**t is an individual. What one horse may figure out in a day might take another 30 days to understand โ€” and thatโ€™s not a reflection of the trainer or the horse. A true horseman knows the difference and adjusts accordingly.

Too many people still throw around the phrase โ€œjust startingโ€ like itโ€™s no big deal. Truth is, that mindset can make or break a young prospect. The foundation built (or not built) in those first 30 days will follow that horse for the rest of its life.

So hereโ€™s our first piece of advice: Donโ€™t discount this step.
The professionals who dedicate their lives to starting performance prospects are worth every single dollar they charge โ€” and then some.

๐ˆ๐Ÿ ๐˜๐จ๐ฎ๐ซ ๐…๐ข๐ซ๐ฌ๐ญ ๐‚๐ก๐จ๐ข๐œ๐ž ๐ข๐ฌ ๐…๐ฎ๐ฅ๐ฅ, ๐ƒ๐จ๐งโ€™๐ญ ๐๐š๐ง๐ข๐œ

Itโ€™s a good problem to have when the trainer you want to use is booked solid. But instead of settling for โ€œwhoeverโ€™s available,โ€ ask that trainer who they recommend. Many top horsemen have other professionals they trust to start horses for their own programs. That insight is gold โ€” take it.

And once your c**t is with the c**t starter and then the trainer, remember to communicate. Listen to their evaluation. This is your first โ€œprogress reportโ€ of the year. Pay attention to what they say, don't be offended or defensive โ€” listen to where your horse excels, where it struggles, and how it learns. That feedback helps you make better decisions moving forward in their careers.

๐†๐ข๐ฏ๐ž ๐“๐ก๐ž๐ฆ ๐“๐ข๐ฆ๐ž ๐ญ๐จ ๐†๐ซ๐จ๐ฐ ๐š๐ง๐ ๐‹๐ž๐š๐ซ๐ง

Weโ€™ll say it again: this isnโ€™t a 30-day miracle job. If you want your horse to be confident, consistent, and set up for a lifetime of success, plan to leave them for at least 90 to 120 days.

With so many leading trainers constantly traveling for major events, your young horse will benefit from being with someone whoโ€™s consistent, patient, and hands-on when it counts the most.

๐–๐ก๐ž๐ง ๐ญ๐จ ๐’๐ญ๐š๐ซ๐ญ โ€” ๐š๐ง๐ ๐–๐ก๐ž๐ง ๐ญ๐จ ๐–๐š๐ข๐ญ

Hereโ€™s the elephant in the room: When should you start your c**t?

Most professional c**t starters will tell you โ€” the sooner, the better. Young horses, much like teenagers, go through what we call a โ€œsponge stage.โ€ They crave stimulation and learning. Not because they want to get into trouble, but because their minds are searching for something to do.

For some c**ts, that phase comes around 18 months. For others, closer to 24. The best approach? Let your horse, veterinarian, and trainer guide the timing together.

And remember โ€” in a professional c**t starting program with horseman, these horses arenโ€™t being worked hard or long. Sessions are short and intentional โ€” 10 to 20 minutes focused on confidence, clarity, and communication. The goal is to set them up for a lifetime of success, right at the moment when theyโ€™re most open to learning.

๐…๐ข๐ง๐š๐ฅ ๐“๐ก๐จ๐ฎ๐ ๐ก๐ญ๐ฌ

The truth is simple: The industry needs more skilled c**t starters โ€” and more owners who understand their value. If youโ€™re investing the time, money, and heart into breeding or buying a performance horse, donโ€™t cut corners at the very start of their journey.

For the love of all things holy... Pay them. Pay them well. In the long run it will be the best money you have spent. Ever. Guaranteed. You will lose less time. They won't go 10 step forward to go 20 steps back.

Feed them right.
Trust the process.
Find a horseman who believes in setting a foundation, not rushing a result.

Because those first rides donโ€™t just make a horse โ€” they make a future.

Pictured: Our C**t Starting Magician - David Neason of A Texas Cowboy & The Everyday Horseman Community

10/12/2025

True cowboys showed up to the True North Rope Futurity today! You ainโ€™t no cowboy if you ainโ€™t roping in the snow! Good on ya fellas!!!

10/12/2025

๐Ÿ† UFA Fall Classic Barrel Jackpot ๐ŸŽ

Barrel Racers โ€” mark your calendars!

Join us on Friday, October 17, 2025, at the Lakeland College Equine Centre in Vermilion, AB for an exciting evening of barrel racing action.

๐Ÿ•” Enter at: 5:00 PM
๐Ÿ Run at: 6:00 PM
๐Ÿ’ต Entry Fee: $50 (Cash entries only)
๐Ÿ’ฐ Added Money: $2000
๐Ÿ“Š Format: 3D with 7/10 split
๐Ÿ… Payouts: Top 3 in each D!

Letโ€™s ride!

10/06/2025
Excited to be apart of True North Futurity ๐Ÿ‘๐Ÿผ
09/25/2025

Excited to be apart of True North Futurity ๐Ÿ‘๐Ÿผ

โœจ Sponsor Spotlight โœจ

A huge thank you to Cowles Horse Co. for supporting the 2025 True North Rope Horse Futurity! Located in Isley, AB, they offer training, lessons, clinics, and sales.

Shannon and Brooklyn are dedicated to building a patient and understanding program that helps horses and riders reach their full potentialโ€”no matter the discipline. ๐Ÿด

Weโ€™re proud to have Cowles Horse Co. on board this year!

Mondays are ruff ๐Ÿ˜ด
06/30/2025

Mondays are ruff ๐Ÿ˜ด

05/06/2025

2 year old Tuesday, โ€œMoonshineโ€ working for a livinโ€™

Spring feels ๐Ÿฉต
04/24/2025

Spring feels ๐Ÿฉต

Happy Birthday to the one and only ๐ŸคYouโ€™re not just the head of this business, youโ€™re the heart of it too. Your hard wor...
04/14/2025

Happy Birthday to the one and only ๐Ÿค

Youโ€™re not just the head of this business, youโ€™re the heart of it too. Your hard work mixed with a little sass make the days better. Proud of everything youโ€™ve built! Enjoy turning 30 (again) ๐Ÿ˜‰

Happy birthday Brooklynn Cowles !Never a dull moment, with this funny, kind, nap loving, oh and snack loving, talented h...
03/13/2025

Happy birthday Brooklynn Cowles !
Never a dull moment, with this funny, kind, nap loving, oh and snack loving, talented horse training, beauty of a girl I get to call my daughter! I always say I only had 1 kid because I had the perfect one! Take look at her in action folks if you know her you canโ€™t help but love her! ๐Ÿ˜๐Ÿฐ๐ŸŒท๐Ÿ‘Œ๐Ÿป

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Kitscoty, AB

Telephone

+17809040147

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