11/12/2025
Fitness and health/wellness influencers are social media content creators who share advice and routines for a healthier lifestyle, with the key difference being their specific focus. Fitness influencers primarily focus on exercise, strength training, and physique transformation, while health and wellness influencers have a broader, more holistic approach that includes mental health, nutrition, self-care, and overall well-being alongside physical fitness.
Fitness influencers
Focus: Share content related to exercise, workout plans, and nutrition with the goal of building strength and a healthier physique.
Content: This includes exercise tutorials (especially in short-form video), transformation stories, workout challenges, and product recommendations for fitness gear.
Audience: Followers often aspire to achieve similar physical goals and look to these influencers for guidance on workouts and diet.
Examples: Kayla Itsines, Chris Bumstead, and Demi Bagby are examples of fitness influencers.
Health and wellness influencers
Focus: A more comprehensive approach to well-being that covers physical, mental, and emotional health.
Content: This includes a wide range of topics such as mental health, stress management, gentle workouts, healthy recipes, mindfulness, self-care routines, and general wellness tips.
Audience: They build trust through authentic content that shares personal struggles and triumphs, making healthy living feel more relatable and accessible.
Examples: Adriene Mishler (yoga and mindfulness) and Kayla Itsines (who also shares healthy food tips) are examples of health and wellness influencers.
Key difference
A fitness influencer's content is likely to be more specialized in physical exercise and body composition.
A health and wellness influencer's content is broader, encompassing the interconnectedness of physical health, mental well-being, nutrition, and lifestyle habits. Some fitness influencers may also fit into the broader health and wellness category.