The Joy Tribe Co.

The Joy Tribe Co. Self Discovery Coach
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✨helping you find confidence, clarity, self-trust and most of all JOY on your inner journey to discovering yourself.💗

11/04/2025

Let’s call it. Dating in 2025 sucks. It’s a merry go round you can’t get off of. It can make even the most confident person feel like they’re disposable cup.

You scroll. You hope for better. You lower your bar. You tell yourself, Why even bother?

🤦‍♀️ Because the last “singles night” you went to felt like a like an awkward interview party with mediocre cocktails.
🤦‍♀️The apps have turned connection into a superficial game of “hot or not”.
🤦‍♀️ small cities/towns have given you the same ten faces and same red flags for YEARS.

What’s the next move?

That’s exactly why I built Date on Purpose—I launched our first event at on a very cold and rainy evening…the best part? Intentional people showed up. They made connections. And they left with a little more hope than they came with.

Here’s what they said:

✨“I almost didn’t go… I was so nervous. I pushed through and had an amazing time.”
✨“Welcoming and meaningful—a real change from the online grind of dating.”
✨ “It got me out of my comfort zone and gave me a different way to meet someone.”
✨ “Thank you for what you do… I’m glad I met _______.”

So, what does this mean for you? It’s proof that dating is not dead.

This event isn’t forcing anyone into sparks, but to give space for them to appear. It’s for the people who want to be seen—past the profile, past the clever bio, the witty first texts and into the human behind the curtain.

Now, I’m not going to lie coming to an event like this is a risk. I get it.

But that risk? Just might just change your life. Or at least make you realize that good people do exist.
That humans can show up on purpose.

And maybe—you’ll leave with a number that makes your stomach do that little weird flip you haven’t felt since you were sixteen. But in any case a really delicious cookie.

The next Date on Purpose is December 11th on Drouillard just in time for the holidays. Sign up to be on the guest list NOW! Link in Bio!

I’m going to be honest… this event goes beyond dating for me. I created this because I wanted to remind people what real...
10/29/2025

I’m going to be honest… this event goes beyond dating for me.

I created this because I wanted to remind people what real connection feels like.

Connection that doesn’t need to be filtered before being experienced. Connection that listens and actually SEES you. The real you not the one on Instagram.

Connection that makes us realize… oh wait. I’m not alone. There are people like me that want to experience life the way I do… on purpose.

We’ve been swiping and self-protecting for so long
That we’ve forgotten how good it feels to be human together.

That’s why I created Date on Purpose for intentional singles 30ish to 50ish who are looking to date like they mean it.

✨Not to force sparks or chemistry but to make SPACE for them to appear organically.
✨To be able to connect with people beyond empty & superficial conversation
✨To help good humans remember what it feels like to be curious and hopeful again.
✨To help good humans find other good humans.

Whether you’re looking for something serious or to deeply connect with a community of intentional people, either way… you won’t be disappointed.

Show up as you are. Stay for the connection, beverages, cookies and holiday spirit… ❄️

What you’ll leave with? More of yourself… and maybe a phone number.

Because the world doesn’t need more dating apps.

It needs more us.

🍪 Date on Purpose: Holiday Meet-Cute on Drouillard in Windsor.
📅 December 11th 2025 | 7pm – 9pm EST
👉Get on the guest list - https://www.eventbrite.ca/e/1902251327929?aff=oddtdtcreator

NOTE: if you are in the 30ish to 50ish range and would like to attend the event... Drop your email in the LINK IN BIO for the registration form to apply. We value vibes over age here. 👌

❤️

10/28/2025

Cuffing season can be sneaky when you’re single.�
You know the whisper… “Maybe I should give that person another chance because… well, they’re nice enough.” Trust me, I heard this more times than I can count.
�Before you know it, you’re halfway into something that feels… fine.�
But “fine” isn’t love.
“Fine” is a situationship covered in glitter & fake snow. �“Fine” is what we settle for when we’re afraid to spend the holidays alone.

BUT…�
What if connection didn’t have to be all or nothing?�What if there was a space to meet people who get it?
�♥️ People who are tired of ghosting, breadcrumbing and the same faces all tied in a holiday bow. �♥️ People who still believe in connection that feels real, grounded, and kind.
♥️Connection that feels HUMAN again.

✨Enter Date on Purpose: The Holiday Meet-Cute Edition on Thursday, December 11th from 7pm – 9pm at on Drouillard.

A cozy night out for self-aware singles (30ish to 50ish) who want to meet like-minded people without the small talk and are showing up for the same reasons you are.
�Here’s what to expect:
�🍷 One complimentary festive beverage (because we’re classy like that)
🍪One complimentary cookie of your choice
One holiday gift bag with a few goodies�💬 Curated conversation prompts that make you want to learn more about someone�🙌 Curated guest list of intentional singles because vibes and values matter here
🎟 Limited tickets available!

Because cuffing season doesn’t have to mean settling for whoever texts back first.
�It can mean showing up somewhere new, meeting people who see you, and remembering that connection can actually feel good again.

If you’re ready for something real, maybe a festive drink or two, some sweet treats, and the phone number of someone you had an emotionally intelligent conversation with…�
✨Grab your ticket, bring your curiosity, and come see what happens when you date on purpose. 👉LINK IN BIO!

10/27/2025

❄️ It’s that time of the year where the air’s gets colder and suddenly everyone wants to star in their very own holiday rom com with a cuddle buddy. 🍿

You guessed it - It’s cuffing season. ⛄️

The season where people start to crave connection. Where “looking for something serious,” translates to “I just don’t want to be alone watching Love Actually again.” 🙀

It’s not necessarily bad—it’s human. Trust me… I experienced it every year… 👋 The trick is knowing if you’re choosing connection for the right reasons (shared values, emotional resonance) or just to avoid being alone over the holidays.

🧣What if I told you there’s a place where you can find connection for all the right reasons AND feel like you’re living out your own Hallmark holiday movie? ✨

💗 Enter: Date on Purpose: The Holiday Meet Cute Edition — a holiday inspired evening of connection for singles 30ish to 50ish who still believe that REAL connection can last beyond January.

We’re rewriting cuffing season — and this time it’s intentional, worth your time and energy and smells like fresh cookies. 🍪🍪🍪 thanks to our friends

Come sip something cozy, laugh with people who actually want to show up, and maybe—just maybe—find the kind of spark that doesn’t melt when the snow does. ❄️

✨♥️JOIN US FOR DATE ON PURPOSE THURSDAY, DECEMBER 11th - More details coming soon!✨

🚨👉 Want to get on the waiting list? JOIN OUR MAILING LIST! https://linktr.ee/dateonpurpose.co

10/22/2025

That used to be me… always initiating the conversation, planning the date, just trying to keep that spark alive. 🙀

I wanted to be chosen so badly that I kept showing up for people who barely showed up at all.

I just thought, “oh, they’re just really busy right now...”

The reality? I was afraid of losing someone that never fully wanted me and only gave me crumbs.

So I kept it “casual” when what I truly wanted was commitment. Something that could grow beyond “let’s see what happens”

Yet somewhere along the way, actually caring became a dating joke. We learned that whoever cares less holds the power…we mastered the art of pretending not to feel.

We shrink to fit inside someone else’s comfort zone and contort into who we think they’ll want because “real”might scare someone away.

And maybe it will. Thank god.
At least you wont erase yourself in the process.

Because when you keep performing for connection, the other person never gets to meet YOU …instead they get the filtered version.

That’s what no one wants to talk about. We’re a generation fluent in avoidance, who craves intimacy but is terrified of being exposed. 💥

Love doesn’t come from being the most attractive person in the room. It comes from being the most true.

It’s being brave enough to show up with all your edges, your weirdness, your hope, and your heart regardless of the outcome.

🥰 So how did I find something real?

✔️I started showing up fully as me — the imperfectly perfect human and looked for someone who did the same.
✔️I stopped apologizing for what I wanted.
✔️I chose to match my energy rather than chase it.
✔️I let myself embrace the ebb and flow of mutual effort (healthy love)— the kind that feels like peace instead of fear.

You know what? Someone who runs from REAL… isn’t yours in the first place. byeee ✌️

Honesty and truth isn’t weakness. it’s how we build human connection on purpose ♥️

✨FOLLOW for more on how to date on purpose in an imperfect world ✨💃

❤️

08/24/2025

Let's face it...

You’re not single because you can’t get a date.

You’re single because you’d rather be alone on your couch than waste your precious energy on someone who peaks at 1030pm with a text saying “u up?”
..Or you've swiped through everyone in town and accidentally matched with your 3rd cousin. 🤦‍♀️

You're OVER IT. Done.

You’ve got standards. Right?
And honestly? You should.

You’re not looking for a situationship, a pen pal, or someone whose idea of vulnerability is “I don’t usually open up, but…”

👌 You want someone real.
👌 Someone who’s done the work (or at least knows what that means)
👌 Someone who makes your life feel richer, not more complicated.

But the dating apps?

It’s like shopping at a garage sale where everything’s broken, missing significant pieces and still way overpriced.

So by choice—you stay single.
Because peace > potential.
I get it.

But if you're really honest with yourself — you miss connection. Like real eye contact. Real consistency. Someone asking about your day and gives a damn.

I'm guessing you do. You just don’t want to have to light yourself on fire to find it.

Drum roll.... Enter: Date On Purpose IRL❤️‍🔥

✨ It's real humans. In meeting in real life. Talking like… actual humans. 🤯
✨ No forced flirting with wierdos.
✨ No anxiety induced speed dating or name tags with "your favourite pet name”
✨ Just a room full of emotionally available grownups who know what they want—and are actually ready for the same thing you are.

Because you’re not here to settle. You’re here to connect on purpose.

And this IRL event? This is dating without your DMs being left on "read".

Want in? 👇

💌 Calling all 35-50 singles in Windsor Essex! REGISTER NOW - SPOTS ARE LIMITED. Link in bio.

More details and a confirmed venue on the way! ❤️‍🔥. Any questions? DM me for details - I promise it will be read and answered 🙂

** NOTE: all daters will need to register in advance in order to attend. Thanks!

on

07/17/2025

After a 7-year relationship that ended in a 4-month marriage, I looked in the mirror and realized—I had no idea who the hell I was anymore.(Side note: I think I beat Kim Kardashian for shortest wedding.)🤪When the dust settled, one thing was clear:I couldn’t go back.To who I was.To what I pretended to want.To the version of me that was afraid to write her own story. So when Halloween rolled around that year, I didn’t want to play it cute.I wanted to feel strong. Capable.Like someone who could walk through fire and come out holding the map.So I dressed up as my fearless heroine—Lara Croft. Tomb Raider. ⚡️What I didn’t expect?That while holding two plastic holster guns—for the first time in what felt like forever—I actually felt like myself.🫣Not the version of me trying to be enough for everyone.🫣Not the people-pleasing, low-key-anxious, make-it-look-perfect version.But the version of me who could stand in the ruins of her old life and still choose to uncover something powerful beneath it.💥That costume cracked something open.It gave me back something I didn’t know I was allowed to feel:✨ Agency. Adventure. Joy. Power. ✨That was my moment. My inner heroine waking up. 💪And it’s the moment The Joy Tribe Co. was born—when I decided to help other women find their spark too.Because self-discovery doesn’t have to look like bath bombs and glitter affirmation cards.The real transformation?🥾 Sometimes it looks like dusting off your boots, staring your inner dragons dead in the face,and picking up the controller to your own life again. 🎮So if you’re done performing for the algorithm of life, ready to reclaim the wild, creative, magical version of you that’s been buried under a pile of “shoulds”…✨ You’re in the right place. And ohhh, your inner adventure is about to pop off. 🔥

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Ditch the damsel in distress, ignite fierce self-love, and have the confidence to become the heroine of your own love story.

My coaching approach is simple. When you commit to consistently taking care of your body, mind, and soul with compassion - finding love is gets a whole lot easier.

After my divorce, I was forced to feel my raw feelings of pain, anxiety, identity loss, and surrender to the uncertainty of life. This undoubtedly was and is the biggest, most terrifying risk I’ve ever taken. Unapologetically, let go of ideas, thoughts, and people I held so closely to truly move forward. The choices weren’t easy and in fact, most times felt pretty fu***ng impossible. The struggle was real and pain was imminent but I made a choice to show up for myself and keep moving through my journey. I’m grateful I did.

That's great, Erin but how did you get your s**t together?

Holding your s**t together is tough and adding the stress of consistency is even tougher.