THE TENTH

08/03/2026

International Women’s Day always makes me pause and reflect.

For a long time, I thought the way I felt was simply part of being a woman, tired, foggy, stretched between work, family and the invisible list constantly running in the background of life.

Over time I realised that women across so many different life stages share similar experiences. That feeling of not quite being themselves, but often being told to simply push through. Today felt like the right moment to share this reflection and the story behind why I started The Tenth.

I’ve written a longer piece on the blog, and I’m incredibly grateful to the women in this community who continue to share their stories with us.

With love,
Frida xx

28/02/2026

When you say, “I feel like me again,” we pay attention. Because that’s never just a throwaway comment.

It’s mornings that feel clearer. Energy that doesn’t vanish by mid-afternoon. A mood that feels more like you.

Hearing that is why we do what we do.

08/02/2026

Instead of waiting on the “big moment”, or the ‘when”, celebrate the mini-victories that keep you going. Radical acceptance isn’t a trend; it’s a sweet sigh of relief.

Small wins may not call for confetti cannons, but they can still spark powerful shifts when we accept who we are—and where we are—right now.

Consider this your reminder that you’ve got more spark than you think, and every inch of ‘progress’ matters. Here’s to the little triumphs—and the grace we find along the way.

08/02/2026

25/01/2026

“I think in seasons now.”

This Muse conversation with and Camille Peressini reflects on what it looks like to live and build during a really full season of life — alongside motherhood, mental load, and everything else that already exists.

Between them, they’re raising five young children between their families and building , after years at Mecca; but this conversation isn’t about unrealistic routines or productivity hacks.

Just shared experience.

For anyone navigating a full season and wondering how others make it work, their words in these slides may resonate.

The full story is now live on our Journal 🧡

Link in bio.

15/01/2026

I kept seeing posts about goals, fresh starts, and “I’m ready”. And all I could think about was how many women I know are coming into January already tired.

Not because they did the holidays wrong, but because December asked more of them, not less.

We wrote this piece to put some language around that feeling. To explain why things can feel different than expected, and why that’s not a motivation issue or a personal failing.

The good news is this: you don’t need to overhaul your life to feel better. Promise.

Often it’s about understanding what your body needs in order to feel steadier again, and giving it small chances to switch off, right where you are in life.

That’s what this piece is really about.
Starting the year in a way that supports you, so there’s room for energy, clarity, and more of that delicious ‘feel good’ to build naturally over time.

Full piece on the blog. 8min read. Comment JAN and we'll link it to you.

Save it or share it with someone who might need to hear it too.

09/12/2025

YES.

We’ve missed Flow State more than our morning coffee.
Restock just in time for the holidays. Energy. Mental Clarity. Patience. Let’s set ourselves up to enjoy this festive season. Big yes from us.

Drop a comment and win a $150 voucher. Winner drawn 14th of December 8pm AEST.

25/11/2025

Ever finish an entire day… and still feel like you didn’t do enough?

There’s a reason for that and it has nothing to do with your capability.

When your day starts full, your brain stops registering your effort as progress.

It doesn’t see what you got done, only what’s left.

That’s why you can finish twenty things and still feel like you achieved none of it.

But here’s the good news:
 a tiny, low-effort method can change how your brain experiences the day.

And when that shifts? 
Your whole day does too.

Swipe for the simple method that does exactly that and finally gives your brain the “you’re moving forward” signal it’s been missing.

And just to be clear, this isn’t about glossing over the hard parts.


It’s about letting your brain finally feel what’s true: you’re doing amazingly, exactly as you are. Send this to a friend who needs to hear they are doing more than they realise.

11/09/2025

PSA: It’s happening again! ✨

Flow State is flying off shelves and almost gone. Stock’s low now, and the next batch likely won’t land until November.

We hate being out of stock as much as you do (we tried to keep up!) but thank you for loving it so much that it keeps selling out, time after time xx

04/09/2025

Sleepless nights? On those mornings, we swear by these 5 things to feel more human - our 10-15 minute glow up.

1. Hydrate before you caffeinate - a big glass of water with lemon and a pinch of quality salt to replenish minerals. Try drink extra water on the days you haven’t slept.

2. Heavenly shower. We awaken our senses with SANTAL and briefly feel like the spa just called our name.

3. LED mask - it makes a difference. We multitask with it on, like making kids' lunchboxes. On the weekends we use it as a time out for ourselves, to lie down and centre for the day. Bonus points: llegs up against the wall for some lymphatic goodness.

4. Eat something. Anything. Ideally protein and healthy fats. Smoothies are our go-to for ease and nutrients, paired with Flow State .

5. Coffee, of course. Enjoy it (ideally) in peace, away from the noise.

Save for later ☀️