23/04/2026
🥴If your feed looks anything like mine, you’re being served a carefully curated selection of products that know exactly what you’re worried about and are built to exploit it.
⚠️Sponsored wellness ads are not random. They are targeted to your pain points: your searches, your clicks, your watch history. The algorithm knows you’ve been reading about bloating, fatigue, hormones, or weight and it serves you a solution accordingly.
🤑The problem is that the majority of what gets served is not based on meaningful evidence. It’s based on what sells. And in the wellness space, fear and hope sell better than almost anything else.
🚩A few red flags worth knowing:
→ “Clinically proven” with no study cited - this phrase means nothing without a peer reviewed reference
→ Before and after transformations - individual results are not evidence, they are marketing
→ Proprietary blends - if a supplement won’t tell you exact doses, there’s usually a reason
→ Urgency and scarcity - “limited stock” and “this week only” are pressure tactics, not credibility signals
Your pain points are real but the products being sold to exploit them usually aren’t up to the job.
Tag me if you come across a dodgy wellnes ad on your feed!