AIVA

Wildly minimalistic skincare. AIVA aims to bring luxurious self-care with minimal stress. AIVA knows you are unique, and a work of art. For life. Individual.

AIVA is wildly easy care: minimalistic eco-certified skincare, and beauty supplements from pure Finnish nature.

AIVA was created for you: your ease, your beautifully wild nature, your sensitivities and sensibilities. AIVA, a new Finnish brand offering wildly easy care;
minimalisitic eco-certified skincare and organic "supergoods"´from pure Finnish nature. Launching with two iconic skincare products that work in tandem: the Cream and the Oil. This multi-tasking duo is an oil cleanser, deep hydrator, facial mask, body ritual, massage oil, bath oil, body oil, face cream, hand & body
cream, and much more - a dream team with more than 10+ use. For us, the signs of a life lived: lines, spots, texture changes, are more authentic and fascinating than smooth perfection. "AIVA is for laughter, lines and scars. And you, in the center of it all. Fabulous. Original." Founder Jonna Jalkanen

05/03/2026

Lamellar moisturizers – what are they? 🧐

AIVA The Cream is a lamellar cream — not just a marketing term. Lamellar formulations mimic the skin’s own protective, lipid-rich barrier.

Traditional creams hydrate mainly on the surface. Lamellar creams support the skin barrier, so:

✔️ skin stays soft longer
✔️ hydration lasts deeper and longer
✔️ active ingredients work more effectively

It’s not just the ingredients — it’s how lipids and water are structured to mimic your skin. The Cream supports the barrier, keeping moisture inside the skin.

🫐 Strengthens the skin barrier
🫐 Reduces moisture loss
🫐 Gives long-lasting softness

Perfect for dry, sensitive, or thinning skin. Combines humectants (glycerin, sodium PCA, hyaluronic acid), non-pore-clogging lipids, and antioxidant-rich botanical extracts.

💧 Dermatologically tested: 28-day use showed 100% hydrating effect by an independent European lab.

P.S. Yes, you can create a functional barrier without cholesterol — other sterols and lipids can work too.

14/02/2026

Tell me something romantic (and hot) on Valentine’s Day
🔥🔥🔥

14/02/2026

Billions of ways to love, build, and find hope —
and just as many ways to let ego, silence, and growing cold take over.

One thing remains:
Remember yourself, just as you remember others.

2026: Self-love.❤️

12/02/2026

The Northern Superberry — At Its Best for Your Skin 💙

Born in the wild beauty of Finnish nature, our organic wild bilberries draw their strength from frost-kissed nights, the purest air, and the intense light of the Nordic midnight sun. They rest beneath winter snow and ripen slowly in the bright embrace of endless summer days — creating a berry exceptionally rich in protective nutrients 🫐

At the heart of our skin and hair care lies a luxurious blend of Ecocert COSMOS-certified organic wild bilberry — as a nourishing seed oil and/or potent extract.

Bilberry seed oil is a true powerhouse. Naturally rich in omega fatty acids (linoleic and alpha-linolenic acid), iknown to help calm the skin, reduce inflammatory responses, and strengthen the skin’s protective barrier. When the barrier thrives, moisture balance improves — and skin feels comfortably hydrated 💧

And there’s more. These valuable fatty acids may also help modulate tyrosinase activity. With regular and proper use, this can support a more even-looking skin tone and help reduce the appearance of hyperpigmentation and dark spots.

Yet true skin harmony is never the result of a single ingredient. That is why bilberry works as part of a carefully balanced formulation designed to gently strengthen, protect, and restore your skin.

✨ The result: calmer, more even, healthy-looking skin. A happier you.

07/02/2026

From the favorites of the lovely editorial team of Finland’s magazine by
one standout was a bold touch of red. ❤️♥️

”MULTI-TASKING MIRACLE
The natural cosmetics favourite Aiva The Oil has become my go-to product this winter, as it can be used for everything from moisturizing the skin to nourishing hair ends and even removing makeup. This treatment oil, containing blueberry seed, sea buckthorn, and jojoba oils, absorbs quickly into the skin, so you don’t have to wait around before pulling on your jeans right after application. The scent is pleasantly subtle.

AIVA The Oil, treatment oil 200 ml / €41.80.”

Heartfelt thank you to the Anna editorial team, all the good folks at for domestic distribution, and for introducing us ❤️♥️

06/02/2026

Oil cleansers: Emulsifying vs. wipe-off – what’s the difference?

Emulsifying oil cleanser
💧 Contains emulsifiers/surfactants that, among other things, break oil down and make it water-soluble 💧 When water is added, the oil splits into micro-droplets → rinses away 💧 Can also remove the skin’s own lipids and fatty acids from the stratum corneum, alter the surface structure, and increase TEWL (transepidermal water loss) — this is well-studied and related to the chemical and physical nature of the ingredients

❌ Skin may become dry and feel tight after cleansing, even if the oil feels mild and caring during use ❌ A product that’s quickly rinsed off can’t truly care for your skin — its active ingredients are washed away ❌ You may need several products to restore a normal skin feel

Wipe-off cleansing with a facial treatment oil

✨ The gentlest and genuinely caring option ✨ No emulsifiers — best preserves the skin barrier ✨ Suitable for dry, sensitive, atopic skin, and even balancing for oily skin ✨ Oil works as a solvent; impurities are removed by wiping ✨ A cloth softened with water also removes water-soluble dirt ✨ Does not strip the skin’s own lipids; some of the treatment oil remains as a protective film

❤️ Always choose a non-comedogenic oil that’s compatible with the skin barrier (e.g. AIVA The Oil) ❤️ Clean the cloth regularly; in addition to machine washing, you can occasionally disinfect it by soaking in boiling water for 5–10 minutes

Avoid

❌ Harsh wiping — be gentle ❌ Rough cloths ❌ Facial sponges — their cavities can harbor bacteria ❌ Comedogenic oils, waxes, and plant fats — they can solidify and clog pores, potentially causing breakouts and, with regular use, even enlarging pores. 🧐

Have you already tried our game-changing way to care for your skin — less, but sooo much better? ❤️♥️

05/02/2026

Oh, how we wish we could list here all the brands we deeply admire from around the world.

That iconic French fashion house. The globally bestselling dermocosmetic cult favorite found in pharmacies everywhere. And the Swiss embodiment of luxury.
Brands whose products are classics. Whose efficacy is widely known.

How we wish we could place all those beautiful products and impressive test results side by side. Because then you would see this: only one of us — a small Finnish brand — delivers a full 100% hydration effect after 28 days. The study methodology identical. Independent. Unbiased.

And we did it all for you. ❤️♥️

With love. Out of love for skincare. For a luxurious skin feel. For the determination to bring truly proven suitability, efficacy, and results for sensitive skin — also into the world of natural cosmetics.

Because we want to give you only the best. Because we truly believe you deserve real value for your money. We poured decades of experience, passion, and learning into our products. For you.

Even though it pains us that we are not allowed to market by comparison — because it would give much-needed perspective —
we trust that you can feel all of this. ❤️♥️

As a treatment effect
As a soft, pleasant union of freshness and lightness, fullness and nourishment — without greasiness. As a gentle, delicate scent, without added perfume. 🧚🧚🧚

We already know that more and more of you feel it too. As some of you have told us:
* how, for the first time in adulthood, AIVA gave you the best skin of your life
* how winter skin no longer feels tight or flakes
* how dry skin no longer needs a night cream or serum during winter
* how oily, adult skin calmed down with AIVA The Oil multi-use facial oil
Thank you. ❤️♥️

If you enjoy it too, would you help us share our story?

❤️ Like, follow, and tag a friend who should discover us.
❤️ Tag and share us with your favorite store — tell them you want real treatment efficacy and true skin-type compatibility in natural cosmetics, available for yourself and others to find.

This is for you. Thank you. ❤️♥️

01/12/2025

AIVA’s Delightfully Decent Advent Calendar 🌲🌲🌲

Doors 1–23
Begin your mornings softly. Sip your coffee or tea without rushing, and offer a small act of kindness to someone dear to you.❤️♥️

Be gentle with yourself: Christmas is, at its core, just another day — no need to push yourself beyond your limits to make it happen.
Share the holiday tasks with your partner so the Christmas you create is truly a joint one.

And remember — being able to clean your home for the holidays, decorate, or wrap gifts for someone means you’re fortunate in many ways. Maybe this year, instead of getting caught up in the holiday hustle, you’ll feel grateful for the beauty and goodness already in your life.

If you’re facing something heavy, try to hold onto even a flicker of strength. This moment won’t last forever. It will pass — we know.

Keep your focus on what matters. Consider donating to Joulupuu or another charity instead of spending on novelty calendars or unnecessary extras. Buy only what you truly need, things that work, things that last. Quality over quantity — for your sake and the planet’s.

Door 24 — Wishing you a soft, slow, heartfelt Christmas. ♥️❤️

21/10/2025

Inhale beauty. Exhale stress.

Minimalism isn’t just about what we leave out – it’s about what we choose to keep.

AIVA’s minimalism cares for your skin better – with less.

Did you know that deep breathing not only calms the mind, but also soothes the skin?

Research* suggests that regular breathing exercises may reduce stress hormone levels in the body — the very ones that contribute to skin sensitivity, redness, and premature deterioration.

Breathe in beauty and calm — for your skin and your whole being:

1 Sit or stand comfortably.
2. Inhale deeply through your nose for 4 seconds.
3. Hold your breath for 4 seconds.
4. Exhale slowly through your mouth for 6 seconds.
5. Repeat 4 rounds.

Natural. Gentle. Simple. Effective. 💚

*Chen et al., 2017

26/09/2025

✨ Psst... Yes. This is the secret

The one Finnish women are whispering about when they visit a tiny coastal boutique in Hanko — a town like the Hamptons, just colder and quieter.
”Do you have that skincare here?”

Yes, we do.

Even though our products are just around €40 each, we have loyal customers switching from the most prestigious luxury brands.

Why?

Because we craft magic from the safe, gentle, and powerful treasures of the Nordic wild.

Zero harshness. Zero noise.
Just real results. 🫐🫐🫐

✅ Clinically proven for all skin types — even the most sensitive
✅ 100% hydration effect in just 28 days
✅ Delicious textures — with zero added fragrance or essential oils

Our formulas give your skin everything it needs — without asking anything in return.

What’s not to love? 💫

26/09/2025

”The most important decision you’ll ever make is to be in a good mood.” ❤️♥️

This quote is a beautiful reminder that while we can’t control everything in life, we can choose our attitude — and that choice can be truly life-changing.

Many of us tend to think that the most important decisions in life are about relationships, careers, or money. But this thought suggests that our mindset is actually the foundation — the soil from which everything else grows.

It’s not about pretending or suppressing difficult emotions. It’s about choosing a positive outlook, even when things aren’t perfect.
It’s also about practicing gratitude, peace, and hope — intentionally, daily.

Have you felt the power of gratitude and hope in your own life? ❤️♥️

19/09/2025

”Be yourself; everyone else is already taken.”

Oscar Wilde

❤️

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05/03/2026

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