The Stronger at 50 Project (2026)

23/01/2026

THE TOP 1% OF MEN OVER 40 DO THIS ..
TO IMPROVE THEIR SLEEP -

💤 Ensuring quality Sleep is one of the most important strategies possible for the Man Over 40

🧬 Hormone Optimization

💪 Muscle Recovery

🧬 Cellular repair

🔥 Fat Burning

Are just a few of the benefits of optimising your sleep ..

Check out the ranking from Top 50% all the way to the Top 1% of Men Over 40 with the habits to be used ..

🥇 Where do you rank ??

🤔How many of these are you doing ??

🥇Not many are all the way up in the Top 1%

👊It’s definitely worth giving it a go to get there

👉Follow me
For Daily Tips - Strategies - Hacks & Habits to live in your Prime as a Man Over 40

👉DM me ‘SLEEP’ or drop ‘SLEEP’ into the Comments box below if you want to discuss any of these strategies

21/01/2026

LISTEN TO WHAT THESE MEN WHO ARE NOW ..

Have to say ..

It might just help you Regain your Prime & Live your best years as a Man Over 40

21/01/2026

IF YOU ARE INTERESTED IN HIRING ME AS YOUR COACH ..

Please spend 2 mins taking a look through some images of my life & listening to my background -

- A Man in his mid 50’s

- A husband - A father - A business owner

- A Biohacker - An Age Group Athlete

- A Performance & Health Specialist with over 30 years experience

- My passion in life is to experiment with the best ways to achieve optimal health, fitness, and performance through diet, nutritional supplementation, and exercise protocols.

- Currently one of the top HYROX & DEKA Over-50 Athletes in the world, winning multiple events each year and contending for the World Championships

- Since turning 40, I have completed numerous marathons and 60-100 mile ultra runs around the world, multiple IRONMAN races, Tour de France stages, CrossFit competitions, Spartan Races, and have represented Great Britain in World Duathlon Championship events.

- I have owned exclusive health clubs, managed large teams of fitness professionals, and traveled the world extensively, spending multiple weeks overseas each year coaching high-profile individuals

- I have developed the knowledge and skills to GET RESULTS for Busy Professional Men over 40

- I am dedicated to slowing & reversing the natural aging process for both myself & my clients

- I know & understand the science of what works for men of our age to be at our best - to live in our Prime & be

If you would like to apply for Coaching then click the link above 👆🏻 in my Bio or simply DM me

21/01/2026

MY POST WORKOUT MEAL - REALITY CHECK -
I’ve just finished my workout & looking forward to getting indoors to refuel -

• This meal = ~700 calories 🍽️
• 80g carbs | 50g protein | 20g fat
• And it’s just one of 5–6 meals today

💡 Here’s what stands out after reviewing hundreds of food diaries 👀

👉 For many men 40+ this would be nearly their entire day’s intake 😳

That’s the real BIG issue for most men ..

❌ Not “too many calories”

⚠️ It’s chronic under-fueling

Most men I work with are already:

• highly stressed
• under-recovered
• running flat hormonally

At this stage of life, leanness isn’t built through restriction & deprivation

It’s built through providing CORRECT energy, macros, and improved recovery capacity

🧠 Feed the system correctly

⚙️ Support repair & hormones

⚡️Reboot the Metabolism

🔥 The body composition starts improving without forcing it

👉 If this resonates with you it’s probably worth reassessing how you’re fuelling —

DM me “FUEL” and I’ll point you in the right direction

20/01/2026

AS A MAN IN YOUR 40’s & 50’s ..
You can buy symbols of success

You can’t buy the body that earns respect —

Health & Strength is earnt

Im in my mid 50’s & I guide men 40+

To regain their Energy ..

👊Rebuild their strength ..

👊Reclaim their health & authority from the inside out

DM me for any questions or guidance

19/01/2026

Business success without great health equals failure..

You can work hard in your business every day

You can build a company

You can stack the assets

You can be wining on paper..

But if your energy is destroyed..

Your body is breaking down..

Your health is in Decline ..

But this is something you’ll “deal with later”…

THAT’S BORROWED TIME

The most successful men in the world ..

They understand this:

Your body is your PRIMARY ASSET ..

+

Managing it has the highest ROI you’ll ever get

👊 TRAIN IT

👊 FUEL IT

👊 RECOVER IT ..

Like a business

If this resonates you’re likely the man I work with

Follow me for a smarter, sustainable approach to health after 40 using the correct strategies

DM me ELITE to discuss Coaching

18/01/2026

🔥 The BEST Exercises for Men Over 40…
#5 PUSH: BODYWEIGHT DIPS

👉 Let’s be clear from the start —
I’m not saying the bench press is evil…
It’s a solid Push / Press option

💪 But for the busy, time-crunched man over 40

👊 Trying to build muscle, stay strong, and protect his shoulders…

❌ It’s not the best long-term choice.

Here’s why 👇

💪 Bodyweight dips are a true compound push

They train chest, shoulders, triceps, core & stabilisers together — not in isolation

💡 They allow natural shoulder movement

Unlike the bench or pec deck, your shoulders aren’t pinned into a fixed position —
which means less wear, less pain, fewer injuries.

💪 They recruit more muscle fibres

💡 They build real-world functional pushing strength that carries over to life -
Not just gym strength

👉 If you Can’t do dips yet .. No Problem -

Let’s work towards earning them 👇

💪 The Decline press-up
Is a great starting alternative

+

💪 The Dumbbell floor chest press
Is another great alternative

Both give you:

✅ High muscle activation

✅ Shoulder-friendly ranges of motion

✅ Serious strength carryover

❌ Machines don’t do this

❌ Pec decks don’t do this

❌Bench Press can be a little stressful on the shoulder joints for man Men Over 40

👊 Conquer the DIP before worrying about smashing out barbell bench PB’s !

At this stage of life, the goal isn’t ego lifting —
It’s strength, function, and longevity.

💪 Train movements, not machines
💪 Protect your shoulders
💪 Train to be healthy & functional
💪 Train to be

👉 Click the link in my bio for Coaching👆

DM me below your favourite PUSH exercises

18/01/2026

YES ITS TRUE! A 6Pack by the time you hit 60 -
There’s no reason to not achieve that Goal

💪I have a number of clients that have achieved the elusive 6Pack Goal for the first time in their life when they hit 60 😳

💪I’m approaching my Mid 50’s & there is no doubt that I will still have my 6 pack in my 60’s

👊There’s many advanced strategies to help ensure you live in your Prime into your 50’s & 60’s

⬇️But here’s my Top 6 Non Negotiables to achieve that 6 pack ..

👉 1.) Eat more protein - 1g/lb BW
(160–200g typically)
= Builds muscle + boosts metabolism

👉 2.) Lift weights. Best post-exercise calorie burn + more muscle + lower blood sugars

👉 3.) Sleep 7+ hrs each night.
Poor sleep wrecks fat-burning hormones & elevates hunger & blood sugar levels

👉 4.) Get 10k–12k steps daily.
NEAT burns more cals than your workout
Walking for 10mins post food is possibly one of the greatest hacks to being Lean & Healthy

👉5.) DO NOT starve yourself.
Eat just 500–750 cals below maintenance.
Too low kills metabolism - lowers Testosterone & Thyroid output

👉6.) Eat whole, single-ingredient foods: chicken, fish, rice, eggs, potatoes, oats, greens

CUT OUT THE PROCESSED CRAP!

💡I’ve got TONS MORE ! ..

➡️ Message me 6Pack in the COMMENTS below

I’ll personally drop you some more

16/01/2026

COMMON ADVICE & TACTICS BUILDS COMMON MEN ..
The ELITE 1% of Men over 40 fight aging smarter

They don’t:

❌ Over-exercise
❌ Cut carbs into the ground
❌ Starve calories
❌ Live on caffeine
❌ Escape in alcohol

They -

🧬 Use Modern Science

They -

✅ Restore hormones
✅ Reboot their metabolism
✅ Protect energy
✅ Train with precision
✅ Build longevity, not burnout

💪This is how Men Reclaim their Prime after 40

— Not just “lose weight” 😩

POSITIVE STEPS NOW -

STEP 1 - SAVE this to refer back to & remind

STEP 2 - FOLLOW me for much more Free advice

STEP 3 - COMMENT ‘ELITE’ Below & I’ll give you my Top Tips to regain your Prime after 40

15/01/2026

I’m in my mid-50s.. I’ve coached men for 30+ years..

💪If you’re over 40 looking to live at your best & be in your Prime ..

🎥 This video explains why your focus should not be ..

❌Weight Loss
❌Calorie Restriction
❌Cookie Cutter Workouts ..

🎥 This video explains what I focus on instead with my clients to ensure MAXIMUM RESULTS ..

🥇 It also shows Men that are now living fully optimised thanks to following the correct strategies

👉If you are a man truly intent to live with ..

💪Strength

💪Energy

💪Mental Clarity

💪Drive & Focus

💪A body that matches your efforts & success

👉Show your commitment NOW

❌DO NOT Scroll & Swipe ..

✔️Watch the full 2 minutes -

It might just help you take the correct actions to achieve your Goals

Click the link in my bio or DM me if you’d like to discuss

15/01/2026

I’m in my mid-50s.. I’ve coached men for 30+ years..

💪If you’re over 40 looking to live at your best & be in your Prime ..

🎥 This video explains why your focus should not be ..

❌Weight Loss
❌Calorie Restriction
❌Cookie Cutter Workouts ..

🎥 This video explains what I focus on instead with my clients to ensure MAXIMUM RESULTS ..

🥇 It also shows Men that are now living fully optimised thanks to following the correct strategies

👉If you are a man truly intent to live with ..

💪Strength

💪Energy

💪Mental Clarity

💪Drive & Focus

💪A body that matches your efforts & success

👉Show your commitment NOW

❌DO NOT Scroll & Swipe ..

✔️Watch the full 2 minutes -

It might just help you take the correct actions to achieve your Goals

DM me if you’d like to discuss

The Stronger at 50 Project

23/01/2026

21/01/2026

21/01/2026

21/01/2026

20/01/2026

19/01/2026

18/01/2026

18/01/2026

16/01/2026

15/01/2026

15/01/2026

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