18/11/2025
When Green Marketing Masks Poor Performance
Walk into some “eco-labelled” washrooms and you’ll see plenty of green posters.
But behind the signs, outdated fixtures still waste water and energy. Public washrooms can consume up to 90% of a facility’s water and not every “low-flow” product is as efficient as it claims.
For facility managers, spotting and avoiding greenwashing within their own washrooms and within the products they procure is critical. Rising operational costs, ESG compliance, and the push for measurable ROI mean there’s no room for “eco” claims without evidence.
The future of public washrooms is connected, data-driven, and transparent.
In our most recent blog, we cover a greenwashing red flag that addresses marketing getting more attention than actual performance.
Read the full article now and make sure your washrooms deliver real savings, not just PR.
https://propelair.com/blog/how-fms-can-avoid-restroom-greenwashing-10-red-flags/