The Sage Apothecary

The Sage Apothecary HERBAL MEDICINE | MEDICAL HERBALIST | HOLISTIC FACIALS | CRUELTY FREE | NATURAL & BESPOKE SKINCARE | HANDMADE IN DEVON |
(2)

The Sage Apothecary provides personalised holistic solutions from perfectly tailored herbal medicine prescriptions; to bespoke facials & skincare formulations. Originally founded in New Zealand in 2015, the clinic and herbal dispensary moved to the UK in 2018 bringing its natural and holistic ethos, principals, and formulations along for the ride. The Sage Apothecary is built on the unshakeable truth that everyone is unique – from their fingerprints to skin & gut microbiomes – you’re not a one size fits all solution and therefore your path to wellness shouldn’t be either. So no matter what we’re doing – whether that’s prescribing herbal medicine, designing a holistic skin treatment or formulating skincare – the bottle always starts off empty.

Not sure what to get yo Mama this year?⁣⁣Our Mother’s Day Serenity Gift Pack Experience includes:⁣⁣💆‍♀️An aromatherapy m...
24/02/2026

Not sure what to get yo Mama this year?⁣

Our Mother’s Day Serenity Gift Pack Experience includes:⁣

💆‍♀️An aromatherapy massage voucher (30 or 60 minutes of bliss)⁣

🌸Our bestselling Serenity Essential Oil — calming, uplifting, and quietly magical⁣

☕️Zen adaptogenic coffee with ashwagandha & l-theanine ⁣

🎁Beautifully gift boxed (so you look like you planned ahead. Winning.)⁣

This is a gift of rest, care and proper “me time” — the kind that lingers long after the Mother’s Day brunch is over.⁣

Available now in the Apothecary and online https://bit.ly/40oxPiS

After MONTHS of testing to make sure we got it right we are within a soap sud of getting this on the shelves. Meaning yo...
14/02/2026

After MONTHS of testing to make sure we got it right we are within a soap sud of getting this on the shelves.

Meaning you can ditch the dirt, the endocrine disrupting fragrances and the nasty chemicals.

Better health, better cleaning power and better for the earth.

What’s not to love? ❤️🌿🌍

We’ve been a little quiet lately… and that’s because we’ve been BUSY finalising the recipes for something brand new

You may have heard Abi from The Sage Apothecary speaking on Up Close Radio with the lovely Chappers about being mindful of the chemicals we use on our bodies — and that doesn’t stop at skincare… it includes what we clean our homes with too.

So it only felt right that Mother Clucking Farm and The Sage Apothecary joined forces

I bring the soap knowledge…
Abi brings the non-toxic living & essential oil magic…
And together we’ve created a brand new range of household cleaning products launching this spring 🌿

As many of you know, with our plans for a sustainable off-grid life (and our ongoing drainage planning battle 😅), everything we use has to be safe for the land we live on. That means our cleaning products will be **septic tank safe** — because we’re taking responsibility for what goes back into the environment.

It doesn’t get much more mindful than making the products you use every day.

Clean home.
Happy planet.
No nasties.

We cannot wait to share them with you 💚

Your immune system needs support — not sabotage 👀⁣⁣Catch me at 8pm with Chappers  on Up Close Radio as we talk immune he...
12/02/2026

Your immune system needs support — not sabotage 👀⁣

Catch me at 8pm with Chappers on Up Close Radio as we talk immune health, cupboard-level herbal ninjas, and the silent assassins to avoid if you want to stay fighting fit.⁣ 🥷🌿❤️

Herbalism begins at home, yo ✨

January self-care energy is strong…⁣January bank balance? Slightly less so.⁣⁣But don’t panic — Susan and her very capabl...
19/01/2026

January self-care energy is strong…⁣
January bank balance? Slightly less so.⁣

But don’t panic — Susan and her very capable hands have got you covered.⁣

This Full Body Immunity & Wellness Massage is your midweek reset:⁣

45 minutes of gently warmed Ayurvedic oils, full-body tension melting, circulation boosting, immune-loving goodness. The kind of treatment that brings you back into your body and out of your head.⁣

And because we believe self-care shouldn’t feel stressful:⁣

£40 for 45 minutes.⁣

Grounded. Nourishing. Deeply relaxing.⁣

Your body will thank you — and your wallet won’t hate you.⁣

Midweek calm awaits. Book it in: https://bit.ly/WednesdayMassage 💆‍♀️❤️🌿

Hey lovely souls! Just a quick note to say the apothecary is closed today because I’ve caught the lurgy. Yes, it seems e...
10/01/2026

Hey lovely souls! Just a quick note to say the apothecary is closed today because I’ve caught the lurgy. Yes, it seems even herbalists can get under the weather—shocking, I know! 😷 ⁣

But fear not! I’ve got my trusty herbs, a killer supplement protocol and, of course, the best medicine of all: cuddles from my Lakeland Terrier, Eggs, and our resident stray superstar, Moriarty, the Pannier Market cat. 🐾❤️ ⁣

So, while I’m taking a little time to recharge and kick this bug to the curb, I’ll be back soon—better than ever, I promise. Stay healthy out there.⁣

Here’s a pic of M kicking back at the apothecary for some extra vibes. See you Tuesday ❤️🌿

✨ Festive dates + a big thank you ✨⁣⁣As we head into the festive break, all our Christmas opening times, prescription cu...
15/12/2025

✨ Festive dates + a big thank you ✨⁣

As we head into the festive break, all our Christmas opening times, prescription cut-offs and therapy availability are on the graphics 👇so you know exactly what’s what.⁣

Mostly though, I just want to say thank you. To everyone who’s visited the apothecary in person or online this year — you’ve made opening this space such a wild, wonderful experience and I’m so grateful for every face I see. ❤️🌿⁣

Gentle reminder as the festive chaos ramps up: it’s just one day. What matters is the people around you, not what’s under the tree. ⁣

And if you don’t celebrate? Feet up, rest up, enjoy the quiet — fully approved.⁣

Be kind to your minds, and we’ll see you on the other side of the break ✨🌙

Support the Petition to Protect Medicinal Mushrooms! 🍄⁣⁣Hey lovely people - the herbal community needs your help to prot...
10/12/2025

Support the Petition to Protect Medicinal Mushrooms! 🍄⁣

Hey lovely people - the herbal community needs your help to protect your access to some pretty kick-ass shrooms.⁣

We are urging Parliament to reform the EU Novel Foods Regulation, which currently bans traditional adaptogenic mushrooms like turkey tail and cordyceps, despite their safe use in Asia for centuries and of course, professional practice. ⁣

Why This Matters:⁣

- Consumer Choice: These regulations restrict access to natural health products that have supported wellness for generations.⁣

- Cultural Inclusivity: They favour European dietary customs while sidelining valuable global traditions.⁣

- Unfair Barriers: Small businesses face unjust obstacles, limiting your freedom to choose safe, time-tested remedies.⁣

Key Points:⁣

1. The 1997 cutoff date is arbitrary and ignores centuries of safe use.⁣

2. Alcohol and to***co, known to be harmful, are permitted while beneficial mushrooms face restrictions.⁣

3. These two traditional mushrooms are well-researched, with 3,884 documented studies on PubMed alone, highlighting their immune-supporting benefits and overall vitality.⁣

Your Signature Matters!⁣ And if every one of you signed it would be hard to ignore.

By signing (and sharing the petition), you advocate for fairness, autonomy, and evidence-based policies that respect both scientific research and traditional knowledge. Help us reclaim access to natural health options for you!⁣ 🤘

👉 Sign the petition now: https://c.org/xjyczxXLm4

Together, we can ensure that everyone has the right to choose their wellness journey! 🌱✨

⁣🎉 Reminder! 🎉 ⁣⁣We’re just a few hours away from ‘A Market Place Christmas’ happening today at 4.30pm! Our goody bags a...
04/12/2025


🎉 Reminder! 🎉 ⁣

We’re just a few hours away from ‘A Market Place Christmas’ happening today at 4.30pm! Our goody bags are all prepped and ready to go, just waiting for the first 20 customers. Thanks to .nootropics and .clucking.farm.devon for helping make them a real festive treat.

Get ready for an evening filled with festive cheer, gift boxes, therapy taster sessions, live music from Tobias James, and a delicious herbal tea tasting. Don’t miss out on the chance to shop local and enjoy some holiday magic with us and our amazing neighbours 🤘

See you soon! 🎁✨

We’re stepping into full festive mode because A Market Place Christmas is happening THIS Thursday from 4.30pm — and trus...
01/12/2025

We’re stepping into full festive mode because A Market Place Christmas is happening THIS Thursday from 4.30pm — and trust me, you’ll want to be there.⁣

Here’s what’s waiting for you inside the apothecary:⁣

✨ Gift boxes galore (seriously, Santa’s worried)⁣
✨ Free gift wrapping — because cellotape should be illegal⁣
✨ Live music from Tobias James (yes, the composer from Clarkson’s Farm)⁣
✨ Festive herbal tea tasting to warm your winter soul⁣
✨ Goody bags for the first 20 people — because you deserve a treat too (and you’ll want to get your sticky mitts on this one)⁣
✨ Free & by-donation massage + craniosacral taster sessions (get in quick)⁣
✨ Major festive vibes⁣

And the magic doesn’t stop with us — our lovely neighbours are joining in:⁣
⁣clucking.farm.devon , The Quirky Workshop, and … basically, Bideford is about to sleigh.⁣

Come get your Christmas shopping blitzed in one delicious, stress-free sweep.⁣

Thursday. 4.30pm. Bring your festive spirit (and a bag).

Let’s be honest… Christmas shopping can be a full-time job. But not on my watch. ✨⁣⁣Say hello to our brand-new curated g...
29/11/2025

Let’s be honest… Christmas shopping can be a full-time job. But not on my watch. ✨⁣

Say hello to our brand-new curated gift boxes — packed with aromatherapy goodness, herbal magic, cosy treats, chocolatey delights and eco-friendly treasures. Basically: gifts that actually sleigh.⁣

Whether you’re shopping for the tea obsessive, the candle sniffer, the chocoholic, the beauty queen, the apothecary apprentice… or the friend who’s “so hard to buy for” (lies)…we have got you covered whatever your budget.⁣

I’ve got a box that’ll make you look like you tried waaaaay harder than you did.⁣

Oh — and they’re discounted. Yes. Discounted. Because I’m in my festive-giving mode. 🎁✨⁣

Stress? Wrapped. Magic? Delivered. ⁣

Pop by the apothecary, slide into my DMs or simply visit http://bit.ly/48irNW1 to grab yours — before the elves do.⁣

New in the apothecary… tiny tins of chaos 😍⁣⁣We’ve summoned the cutest little grow kits and honestly? They’re doing the ...
25/11/2025

New in the apothecary… tiny tins of chaos 😍⁣

We’ve summoned the cutest little grow kits and honestly? They’re doing the absolute most. They’re perfect for Christmas gifts, stocking fillers, or a little “I survived this year” treat. ⁣

Fancy growing:⁣

Red Hot Chili Peppers? 🌶️ ⁣
Frida-worthy flowers? 🌺 ⁣
The purrfect cat treat? 🐱 ⁣
Herbs that elevate your kitchen game? 🌿 ⁣

The tins come fully loaded — 3 different seed varieties, soil discs, biodegradable pots and idiot-proof instructions. Stick em in the tin, scatter them in the garden, or put them in a random pot and hope for the best. Nature loves commitment issues.⁣

And yes — we’ve got mini kits too because sometimes you want 𝘫𝘶𝘴𝘵 𝘦𝘯𝘰𝘶𝘨𝘩 responsibility:⁣

Grow your Own Herbal Tea 🫖 ⁣
Tiny but unhinged Jalapeño Seeds chili 🌶️ ⁣
Eco Mini Basil Kit 🪴 ⁣

Why we love them:⁣
- Eco-friendly (because we like cute AND ethical)⁣
- Organic, batch-tested seeds (they actually grow, shocking) ⁣
- Beginner friendly (no green thumb required, just vibes)⁣
- Perfect “I didn’t panic-buy this” gifts⁣
- Everything included (no running around, no crying)⁣

Who likes socks and pants anyway? Yawn. Grow plants instead. Come have a nosey in the apothecary before they disappear… ⁣
🌶️🌿✨

New goodies just landed in the apothecary — by popular demand (See? I do listen 😌)⁣⁣AROMATHERAPY ROOM MIST:⁣⁣Your new no...
14/11/2025

New goodies just landed in the apothecary — by popular demand (See? I do listen 😌)⁣

AROMATHERAPY ROOM MIST:⁣

Your new non-toxic bestie.⁣
High-quality essential oils + a plant-based, alcohol-free, glycol-free base = a superior scent throw without the endocrine-disrupting chaos nobody needs in their life.⁣

Mist your pillow for dreamy sleeps, spritz your bathroom, freshen that kitchen — basically, bless your entire house. In our three signature scents: Shorebreak • Meadow • Temple⁣

🔥 MEGA MEADOW CANDLE ⁣

The big girl has arrived.⁣

500ml of our bestselling Meadow scent (Lavender, Geranium + a whisper of Tea Tree).⁣
She’s nearly three times the size of our usual candles, has three cotton wicks for an equal burn, and still comes in at just £40 — the price of two regular candles, but with way more oomph. ⁣

Clean-burning, plant-wax, hand-poured, ethical, sustainable, and absolutely not shy with the essential oils. Summer mornings + Devon countryside in one glorious glow 😍⁣

These beauties won’t hit the website until next week, but the keen beans can get theirs early — just drop by the apothecary or slide into my DMs yeah 🌿💌

Address

Bideford

Alerts

Be the first to know and let us send you an email when The Sage Apothecary posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Practice

Send a message to The Sage Apothecary:

Share

Share on Facebook Share on Twitter Share on LinkedIn
Share on Pinterest Share on Reddit Share via Email
Share on WhatsApp Share on Instagram Share on Telegram

Our Story

At The Sage Apothecary, we take our wisdom from Mother Nature. We're proud to say this is nothing new. After all, plants have likely been used in Herbal Medicine since before history was ever recorded. There's hard evidence that they were used by the Egyptians, too. And let's face it, Cleopatra had it goin' on. At The Sage Apothecary we have a few rules by which we live – not only do we never test on animals but we only use the highest quality, natural ingredients. And, what you see on the ingredients list is what you get. No sneaky, undeclared parabens, PEGs, petrochemicals, sulphates, additives or fragrances hiding here or there…we believe in 100% transparency. All of our products are only ever produced in small batches. They are naturally-handcrafted in the two beautiful coastal locations of Bude, Cornwall in the UK and Mount Maunganui in New Zealand - all using artisan and traditional herbal methods.