My GEM Power

Many women feel stuck in the middle of their lives. Here you'll embrace what makes you feel alive. We don’t believe your body needs to be fixed or controlled.

We don’t believe you need to be dressed in a particular way to be acceptable. In fact, we don’t believe your body is the problem. We want you to celebrate your body for what it does, instead of its shape. The body you were given is right! We believe that you need to really know your body identity as a key to knowing and expressing your whole self. We want you to know yourself in order to accept yourself, to be able to say “This is me”! Don’t hide, make yourself invisible or miss out on life. You are a real G.E.M.

04/02/2026

Advice is a problem.

Advice can belittle your power and capacity.

Advice can take away your agency.

Advice can suggest you pay no heed to your authentic self.

Advice might feel like a silver bullet or quick solution. I prefer to think of having an advisory board, who ask more questions than tell you what to do, who are focused on seeing you raise your skills and capability. And advisory board or group are not there to stroke your ego or tell you that their way is THE way. They are there so that you can learn from the lessons and mistakes and desires and confusion that they have all felt and are true enough to themselves to own.

A thought for today: beware of your own advice monster. It can feel good to think we have the answer or know more. Pouring into another woman's cup is not about your ego, it is about raising her up. Never forget that!

The end of this little story is you gotta love sisterhood when you find the right sisters. I have found mine everywhere - online, in business groups, at conferences, in my local coffee shop, literally everywhere.

xo Gucci

03/02/2026

Being listened to, being seen - this is the softest form of love.

As women we sometimes struggle to pause when we should be taking time to learn the lesson. But what if you could build your wisdom and self-understanding inside an intimate group of women?
Your stories are rich with hidden gems: the self knowledge and experience that you feel comfortable sharing could be exactly the inspiration or validation that another woman has searched for.

Join a 3hr talking circle with Gucci Erasmus and experience connection, celebration and renewal.

Upstairs at Bruce’s Ocean Cafe
Wednesday March 4th from 10am to 1pm.
R500 cash on arrival

DM to register

So looking forward to meeting you

01/02/2026

January full of all sorts of good!

28/01/2026

Summoning the audacity, bravery and courage of other women is my life's work. Period.

xo Gucci

📷
📍In person and online

26/01/2026

Hello! I'm Gucci.

My husband's by line to this is "She's not a bag." I love him for that! This little phrase that makes people chuckle..

People are curious about its origins. It started with the first granddaughter (now 20) and it caught on.

I was born and raised in South Africa. I have relocated internationally twice - Germany then Canada. I'm probably more feminist than not. I'm definitely committed to not being racist, ageist, ableist, all the things because we are connected because we are human.

I'm 65 and still really crap at talking up my accomplishments. That's the long shadow of Catholic upbringing and family of origin. Boys can be brilliant. Girls must be good.

Psychology and English were my thing post high school. And fashion. And. And. When I have to provide my bio I see a multi-hyphenate woman who is a lifelong learner because I am curious and a little rebellious.

In the 80s I trained with Colour Me Beautiful in Orange County, CA and started my Image Consulting business in Johannesburg. And I joined Toastmasters.

My business became a side hustle as I moved into my husband's business as a process management consultant (natural talent I have to see how things work). Next I found myself in Fortune 500 companies leading change and transformation because that is what I know best. Since 1994 I have coached more than 400 mid and senior managers on creating the conditions for change to emerge. My navigating personal change workshops were experienced by literally hundreds, maybe more than a thousand people. I have shared the stage with CEOs and been recognized with awards.

And here I am, bringing Hidden Gems™ to the world, because I wanted to honour the women in my family - all brilliant, high functioning who have struggled with anxiety, depression, imposter syndrome, low self esteem while being excellent at putting on a brave and confident face and stepping forth.

20/01/2026

Hi! Hello! Ola! Ciao!

Greetings to everyone who is here.

I always think about how I can lift women up, whether sharing stories from my lived experience, my current real life, my professional knowledge and helpful tips. I will also share good things that other helping and healing professionals are doing that you might enjoy.

I can be pithy, bold and I definitely think differently. I will share how I work with different modalities and approaches.

You will also find:
Testimonials
Launches (workshops)
Where I will be speaking
What I am attending
Links to my Substack

I (occasionally) post things I love - a broad spectrum of things that have made my day to day better.

What you won't find:
Therapy or medical advice
Religion or politics
NO posts written using AI
There are zero paid ads here
If I get a PR gift and I have tried it and love it, I will tell you about it

Ask questions. And absolutely share things you love with me.

Thanks for hanging with me. It means so much.

xo Gucci

PS There is a lot going on as I slough off the Year of the Snake and leap into the Fire Horse. Some days I am highly inspired. Some days not so much.

17/01/2026

Slow Saturday is time for thoughtful reflection IMO.

Ask yourself "Am I still abandoning myself?" "Where am I abandoning myself?"

Even suppressing grief is a form of abandonment. Turning down fun because someone else isn't keen-abandonment right there.

Are you still able to recognize feelings of guilt? Do you feel stuck and resentful?

The moment you can see it for what it is you cannot unsee it. It is the truth that is calling on you to connect with your inner authority.

We're going to do this work together this year! Rewriting the next chapter starts now.

Love Gucci

15/01/2026

We hear it all the time.
I feel invisible. I need to love myself more. I look terrible in photos. I don’t have time for myself. Who will even notice. When my kids are older.

Pish posh. Shanel (who brings inspirational and healing energy to every conversation), Erika (who sees the whole and glorious woman through her lens) and Gucci (women’s empowerment guide) bring you one afternoon of self love, self discovery and being seen in your authenticity.

We know you want something more than networking. You want to be witnessed in sisterhood.

Gift yourself. Let us lift you up ♥️

Make a gift for you.
Capture a beautiful portrait.
Release a limiting belief or three.

12/01/2026

January is traditionally my wintering time. Slow and intentional. This year January hits different-it’s a continuation not a restart.

The past 12 months have been the most extreme seasons for me as a female founder. Some very hard, some ecstatic with joy.

Last year I earned less but learned so much.
Last year I did very little 1:1 work yet had the most beautiful clients.
Last year I went to fewer networking events and yet I met the most incredible role models, cheer leaders and collaborators.

Last year started with me birthing Hidden Gems.

In 2026 Hidden Gems goes global! Facilitators of healing, coaches, practitioners will have the opportunity to integrate Hidden Gems™️into their businesses. New ways of working with clients and new revenue streams are always welcome, right?

Cheers to a wild energy year beautiful women
xo Gucci

📷
Neck piece-my son made it

coaching
mentoring
empowering women
wholeness
group work

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Birmingham

Website

http://www.mygempower.com/

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