28/11/2025
We're not fans of Black Friday.
Never have been.
Instead, we're celebrating – a movement that prioritises people and the planet.
Every year, the Black Friday rush generates mountains of waste: research shows that up to 80% of Black Friday purchases end up in landfills, incineration, or low-quality recycling.
In the UK alone, Black Friday generates an estimated 1.5 million tonnes of waste, with around half coming from packaging materials.
That's why we've chosen a different path.
Since partnering with Greenspark in 2023, we've been planting trees for every product sold and every review shared – positive or negative.
🌳 Together, we've already planted 9,651 trees.
So, if you're shopping with us this Green Friday, know that every Troo order helps restore forests, support biodiversity, and protect our planet's future.
Let's make this Friday count for something truly good.
💚 Be more green,
Some of our favourite ethical brands...
UpCircle
Turns leftovers into luxury, using repurposed ingredients like coffee grounds, olive stones and fruit seeds to create natural, sustainable skincare.
Finisterre
A Cornish brand born by the sea, creating durable, ocean-friendly clothing. Proudly, the first British outdoor company to earn B Corp certification.
Ecosia
The search engine that plants trees. Around 80% of its profits go to global reforestation, with over 200 million trees planted so far. It’s free to use.
Allbirds
Footwear made from natural materials like wool and eucalyptus, with every product’s carbon footprint clearly shown.
Oddbox
Delivers fresh, ‘wonky’ fruit and veg that would otherwise go to waste, helping reduce food waste and support farmers.
