18/02/2026
Wales’ first urban sauna is coming to Cardiff
From burnout to building one of Wales’ fastest-growing wellbeing brands…
Hikitalo, founded by Welsh entrepreneur Will Jenkins, is opening Cardiff’s first ever urban sauna this April at Meanwhile House on Curran Embankment – and it’s backed by a £100,000 funding boost to make it happen.
After visiting 70+ saunas across 14 countries, Will turned a deeply personal reset into a business that now welcomes over 2,000 visitors a month in Porthcawl, with 63% returning regularly. Now, he’s bringing the heat to the capital.
Expect:
• Three communal saunas
• Ice baths
• Hot tubs
• A coffee shop overlooking the container units
• Up to 10 new jobs created
And here’s the stat that makes this even more Cardiff-coded… 30% of Hikitalo’s current customers already travel from the city.
Recognised as Best Waterside Sauna 2025 and featured on the BBC’s From Porthcawl with Love, Hikitalo has quickly become one of Wales’ most talked-about wellbeing brands.
This isn’t just about sweating it out. It’s about community, connection and carving out space to reset in the middle of city life.
Cardiff, are we ready for hot-cold therapy on the Embankment? 🔥❄️