03/02/2026
Has healthy eating become overcomplicated?
I think it has and not because nutrition science is confusing, but because we’re surrounded by noise.
What often gets missed online is that we already have clear, evidence-based healthy eating advice in the UK. The Eatwell Guide is built around a small number of core messages, and I’ve grouped them into 9 simple bits of advice, including quantitative targets like fibre and oily fish, because that’s how most people understand and apply guidance.
Before optimisation, biohacking or cutting carbs, it’s worth asking whether the basics are in place.
The 9 Eatwell principles (my simplified version) 👇
1️⃣ Eat at least 5 portions of fruit and veg a day
2️⃣ Base meals on higher-fibre starchy carbohydrates (wholegrains)
3️⃣ Aim for around 30g fibre per day
4️⃣ Include beans, pulses, fish, eggs, meat or other protein sources
5️⃣ Eat fish regularly, including oily fish once a week
6️⃣ Include some dairy or fortified alternatives
7️⃣ Choose unsaturated fats and keep portions small
8️⃣ Cut back on foods high in fat, salt and sugar
9️⃣ Pay attention to portions, balance and overall diet quality
The Eatwell Guide isn’t perfect and it was never meant to be.
It’s population-level public health advice for the majority of people, even though much of the criticism comes from a performance or optimisation lens that most people aren’t actually eating within.
Yes, it’s quite carb-focused visually, and many people especially active adults, older people, or those trying to lose fat would likely benefit from more emphasis on protein. That’s a fair criticism. But as a framework, it still promotes the fundamentals most people are missing: fibre, food quality, regular eating and balance.
Nutrition doesn’t need to be extreme to be effective.
👉 Be honest — how many of the 9 do you follow?