20/11/2023
So I came across these ‘healthy’ bars, which a friend bought from the supermarket, buying them from where she described as ‘the place where all the healthier snacks are’. Now she doesn’t have a sweet tooth and has a healthy lifestyle, she chose these snacks because of the clever marketing and position of this product in the supermarket.
She isn’t a Nutritionist or Health Coach and was easily sucked in by this clever marketing ploy, Im am sure she wont be the only one who bought this product with good intentions of eating healthier.
I couldn’t believe what I was seeing in the ingredients list. Yes they are gluten free, nut free and questionably fruity
BUT THEY ARE LOADED WITH SUGAR….
I feel frustrated that the company have sold this product on the basis that a ‘Personal Trainer’ and ‘Nutrition Advisor’ who ‘knows the value of eating healthy’ has recommended them as a ‘healthy snack’.
How could a Nutrition Advisor suggest that eating 24.7g of sugar in one snack is a good idea??? That equates to around 5 teaspoons of sugar?
Companies are creating and marketing these products on the basis that they are ‘healthy’. THEY ARE NOT.
The need for a healthy snack itself is a marketing ploy, companies are selling ‘healthy snacks’ to people who now ‘think’ they need a snack. You shouldn’t need to snack if your eating well at each meal, and if you do need to snack, eat an Avocado or a boiled egg! Crazy thought hey, eating a boiled egg as a snack….. but if you compare a simple boiled egg to this bar, you would be gaining double the protein, no highly processed sugary rubbish and saving money.
As a nation we are constantly being reminded about eating well, living well, and being healthier. Government incentives and programmes and pills are available to us through the over stretched NHS, and somewhere along the lines, alongside these costly interventions helping people ‘become healthier’ companies are allowed to to sell products like this to people.
I dont get it.
We don’t need rubbish, we need real food, less sugar and education.
Take care when your shopping guys, don’t let them trick you!!
Happy Monday everyone! Im just off to boil some eggs 😎