10/02/2026
Here’s a wee story about how I accidentally created a community!
…and how I’ve been working hard behind the scenes to give that community a true identity.
The launch of this rebrand isn’t shiny and perfect, it’s scrappy and real and a bit of fun 🤩 like all of the women in our club!
Follow along (noting that pesky 1 🤣) to join in, cheer us on or watch us grow.
I appreciate every single person who has championed us, told a friend about our events, hugged someone who was feeling a bit down, laced up their boots and come outside into the fresh air with us.
And a special shout out to the incredible Katy .studio for bringing my ideas to life and producing the most playful, gorgeous branding!
Here’s to many more happy hikes!
See you outside ✌️🌿
Alice x