What are the opening hours?

Monday 9am - 1pm 2pm - 5:30pm Tuesday 9am - 1pm 2pm - 5pm Wednesday 9am - 1pm 2pm - 5:30pm Thursday 9am - 1pm 2pm - 5pm Friday 9am - 1pm 2pm - 5:30pm

DirectVision Opticians

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Great Barr
DirectVision Opticians

Trusted family-run opticians with branches in Great Barr and Sheldon. NHS and private eye care, stylish frames, and clear pricing — no hidden extras.

Direct Vision Opticians is your local, family-run optical practice with locations in Great Barr and Sheldon. We offer NHS and private eye tests, a full range of contact lens services, hearing care through Hidden Hearing, and expert help choosing the perfect glasses — including our exclusive J.HYDE collection. Our approach is simple: personal service, professional advice, and transparent all-inclusive pricing. Whether it’s your child’s first test, a contact lens check, or premium varifocals, we’ve got you covered.

📍 Locations & Contact Info:
📍 Great Barr:
122 Hillingford Avenue
Great Barr
Birmingham
B43 7JU
📞 0121 325 0665

📍 Sheldon:
297–299 Church Road
Sheldon
Birmingham
B26 3YH
📞 0121 742 9599

📧 Email: info@jhyde.co.uk
🌐 Website: www.mydirectvision.com

⏰ Opening Hours (suggested format – adjust if needed):
Monday–Friday: 9:00am – 5:00pm
Saturday & Sunday: Closed

21/02/2026

Over 60?

You may qualify for an NHS funded eye test.

Routine eye exams help detect:

• Glaucoma
• Cataracts
• Macular changes
• General health indicators

Many patients do not realise they are eligible.

If you are unsure, call us and we will guide you.

📍 Great Barr
📍 Sheldon

Book online today.

18/02/2026

Is Your Child Squinting More This Half Term?

Half term often means more tablets, gaming and TV time.

If your child is sitting closer to screens, squinting, rubbing their eyes or complaining of headaches, it may be time for an eye test.

At Direct Vision in Great Barr and Sheldon, we provide thorough children’s eye tests. NHS funded eye tests and vouchers are available for eligible children.

Early checks protect learning, confidence and development.

Book online or call your local store

16/02/2026

An eye test isn’t just about whether you need glasses.

It’s about checking how your eyes are functioning, how healthy they are, and how they’re changing over time — even if your vision feels fine.

Eye health checks are an important part of looking after your overall wellbeing.

📍 Great Barr & Sheldon
👉 Book in store

14/02/2026

Phones. Laptops. Tablets. TVs.
Your eyes weren’t designed for hours of close-up screen work.

Dryness, tired eyes, blurred focus, and headaches are increasingly common — especially for work-from-home and screen-heavy lifestyles.

Eye checks help assess how your eyes are coping with modern demands.

📍 Great Barr & Sheldon
👉 Book in store

11/02/2026

You don’t wake up one day with bad vision.

It changes quietly — small shifts you adapt to without realising.

Eye strain, squinting, headaches, holding your phone further away.
These are often early signs your eyes are working harder than they should.

Regular eye checks help catch changes early — before they start affecting daily life.

📍 Great Barr & Sheldon
👉 Book in store

09/02/2026

Eye health isn’t just about seeing clearly.
It’s about spotting small changes before they become big problems.

Headaches. Tired eyes. Blurred vision.
These are often early signs your eyes need attention — even if your sight feels “fine”.

Regular eye checks help monitor your eye health over time, not just your prescription.

📍 Great Barr & Sheldon
👁️ Book in store

07/02/2026

NHS eye care doesn’t have to feel rushed or confusing.

If you’re eligible for NHS support or benefits, we’ll guide you clearly through:
• Eye tests
• Vouchers
• Glasses options
• Upgrades (only if you want them)

No pressure. No upselling. Just straightforward advice.

📍 Great Barr & Sheldon
📞 Call or book in store

04/02/2026

A lot of learning struggles don’t start in the classroom.
They start with vision.

Short attention span. Headaches. Skipping lines when reading.
These are often eye-related — and easy to miss.

At Direct Vision, we specialise in children’s eye care, from early years through secondary school.
Gentle tests. Calm spaces. Clear explanations — for both kids and parents.

📍 Great Barr & Sheldon
🧒 NHS eye tests available for eligible children

02/02/2026

Long days on screens? Your eyes notice 👁️

Tired eyes, headaches or difficulty focusing can be signs of digital eye strain.

👉 Book your eye test

31/01/2026

If school feels harder than it should, eyesight could be part of the reason 👓

Children’s vision can change quickly — and they don’t always tell us.

NHS children’s eye tests available.

👉 Book a children’s eye test

28/01/2026

Eye tests aren’t only about blurry vision 👁️

NHS eye tests help check eye health and detect early changes — even when everything feels fine.

👉 Book your NHS eye test

26/01/2026

If school feels harder than it should, eyesight could be part of the reason 👓

Children don’t always tell us when they can’t see clearly — but it can affect focus, reading and confidence.

NHS children’s eye tests available.

👉 Book a children’s eye test

Address

122 Hillingford Avenue
Great Barr
B437JU

Opening Hours

Monday	9am - 1pm
	2pm - 5:30pm
Tuesday	9am - 1pm
	2pm - 5pm
Wednesday	9am - 1pm
	2pm - 5:30pm
Thursday	9am - 1pm
	2pm - 5pm
Friday	9am - 1pm
	2pm - 5:30pm

Telephone

+441213250665

Website

http://www.mydirectvision.com/

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