DirectVision Opticians

DirectVision Opticians Trusted family-run opticians with branches in Great Barr and Sheldon. NHS and private eye care, stylish frames, and clear pricing — no hidden extras.

Direct Vision Opticians is your local, family-run optical practice with locations in Great Barr and Sheldon. We offer NHS and private eye tests, a full range of contact lens services, hearing care through Hidden Hearing, and expert help choosing the perfect glasses — including our exclusive J.HYDE collection. Our approach is simple: personal service, professional advice, and transparent all-inclusive pricing. Whether it’s your child’s first test, a contact lens check, or premium varifocals, we’ve got you covered.

📍 Locations & Contact Info:
📍 Great Barr:
122 Hillingford Avenue
Great Barr
Birmingham
B43 7JU
📞 0121 325 0665

📍 Sheldon:
297–299 Church Road
Sheldon
Birmingham
B26 3YH
📞 0121 742 9599

📧 Email: info@jhyde.co.uk
🌐 Website: www.mydirectvision.com

⏰ Opening Hours (suggested format – adjust if needed):
Monday–Friday: 9:00am – 5:00pm
Saturday & Sunday: Closed

We’re expanding — join our growing team at Direct Vision 👓 -
30/10/2025

We’re expanding — join our growing team at Direct Vision 👓 -

Whether you’re a recent school leaver or simply ready for a new career direction, Direct Vision is offering an opportunity to join our growing team as a Full-Time Optical Assistant.

See Clearly This Halloween 🎃From late-night drives to trick-or-treat walks — keep the whole family’s vision clear this H...
29/10/2025

See Clearly This Halloween 🎃

From late-night drives to trick-or-treat walks — keep the whole family’s vision clear this Halloween.

✨ ZEISS anti-glare lenses for adults
🧒 Free NHS eye tests for kids
📍 Great Barr & Sheldon

Book your family eye appointments today

Darker Nights Ahead — Book Your Eye TestThe clocks go back tonight. Keep your eyes ready for darker evenings and longer ...
25/10/2025

Darker Nights Ahead — Book Your Eye Test

The clocks go back tonight. Keep your eyes ready for darker evenings and longer drives.

📍 Great Barr & Sheldon | 👓 ZEISS Anti-Glare Lenses

Book now

Family Eye Tests This Half-Term👨👩👧 Book your family’s eye tests this half-term — NHS for kids, private for adults.📍 Grea...
21/10/2025

Family Eye Tests This Half-Term

👨👩👧 Book your family’s eye tests this half-term — NHS for kids, private for adults.

📍 Great Barr & Sheldon | 👓 ZEISS upgrades available

Book your family visit today

Family Vision Care This Autumn👨👩👧 Book everyone in together — NHS eye tests for kids & private exams for adults.📍 Great ...
18/10/2025

Family Vision Care This Autumn

👨👩👧 Book everyone in together — NHS eye tests for kids & private exams for adults.

📍 Great Barr & Sheldon

Book family appointments today

Eyes tired from screens?💻 Long days on screens can cause strain and blurred vision.Our ZEISS blue-light lenses help you ...
15/10/2025

Eyes tired from screens?

💻 Long days on screens can cause strain and blurred vision.

Our ZEISS blue-light lenses help you work more comfortably all day.

👓 NHS & private options | 📍 Great Barr & Sheldon

Ask about ZEISS Blue-Light

Are you eligible for a free NHS eye test?Many people qualify without realising it.👧 Kids under 19👵 Over 60s💳 Those recei...
12/10/2025

Are you eligible for a free NHS eye test?

Many people qualify without realising it.

👧 Kids under 19
👵 Over 60s
💳 Those receiving benefits

📍 Available in Great Barr & Sheldon

Check eligibility & book today

Half-term eye tests: book now for kids & teens (NHS)Half-term is coming — secure a free NHS eye test for kids & teens.📍 ...
11/10/2025

Half-term eye tests: book now for kids & teens (NHS)

Half-term is coming — secure a free NHS eye test for kids & teens.

📍 Great Barr & Sheldon | 👓 Frames + upgrade options

Book their test today

Glare at dusk? See clearly with ZEISS this autumnStruggling with headlight glare? Try ZEISS anti-reflective lenses for c...
08/10/2025

Glare at dusk? See clearly with ZEISS this autumn

Struggling with headlight glare? Try ZEISS anti-reflective lenses for calmer night vision.

📍 Great Barr & Sheldon | 👓 NHS & private

Upgrade to ZEISS today

Autumn eye test: see comfortably as days get darkerDarker evenings? More screen time? Don’t wait for eye strain.✅ Privat...
05/10/2025

Autumn eye test: see comfortably as days get darker

Darker evenings? More screen time? Don’t wait for eye strain.

✅ Private & NHS tests | 📍 Great Barr & Sheldon | 👓 ZEISS upgrades

Book your eye test today

🍂 Autumn clarity starts here.Book your private or NHS eye test and see the difference.📍 Great Barr & Sheldon👓 Book now
29/09/2025

🍂 Autumn clarity starts here.

Book your private or NHS eye test and see the difference.

📍 Great Barr & Sheldon
👓 Book now

⏳ Don’t wait until there’s a problem.Your eyes deserve regular care — with NHS or private tests at Direct Vision.📍 Great...
27/09/2025

⏳ Don’t wait until there’s a problem.

Your eyes deserve regular care — with NHS or private tests at Direct Vision.

📍 Great Barr & Sheldon

👓 Book today

Address

122 Hillingford Avenue
Great Barr
B437JU

Opening Hours

Monday 9am - 1pm
2pm - 5:30pm
Tuesday 9am - 1pm
2pm - 5pm
Wednesday 9am - 1pm
2pm - 5:30pm
Thursday 9am - 1pm
2pm - 5pm
Friday 9am - 1pm
2pm - 5:30pm

Telephone

+441213250665

Website

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