DirectVision Opticians

DirectVision Opticians Trusted family-run opticians with branches in Great Barr and Sheldon. NHS and private eye care, stylish frames, and clear pricing — no hidden extras.

Direct Vision Opticians is your local, family-run optical practice with locations in Great Barr and Sheldon. We offer NHS and private eye tests, a full range of contact lens services, hearing care through Hidden Hearing, and expert help choosing the perfect glasses — including our exclusive J.HYDE collection. Our approach is simple: personal service, professional advice, and transparent all-inclus

ive pricing. Whether it’s your child’s first test, a contact lens check, or premium varifocals, we’ve got you covered.

📍 Locations & Contact Info:
📍 Great Barr:
122 Hillingford Avenue
Great Barr
Birmingham
B43 7JU
📞 0121 325 0665

📍 Sheldon:
297–299 Church Road
Sheldon
Birmingham
B26 3YH
📞 0121 742 9599

📧 Email: info@jhyde.co.uk
🌐 Website: www.mydirectvision.com

⏰ Opening Hours (suggested format – adjust if needed):
Monday–Friday: 9:00am – 5:00pm
Saturday & Sunday: Closed

Could your child be struggling to see at school?Look out for these signs:Sitting too close to the TV or tabletHeadaches ...
15/04/2026

Could your child be struggling to see at school?

Look out for these signs:

Sitting too close to the TV or tablet
Headaches after reading
Losing their place while reading
Squinting

A simple eye test can make a big difference.

👉 Book an appointment today.

Back to school tomorrow – but can your child see clearly in class? 👀Undiagnosed vision problems can affect learning, con...
12/04/2026

Back to school tomorrow – but can your child see clearly in class? 👀

Undiagnosed vision problems can affect learning, confidence, and focus.

If your child hasn’t had an eye test recently, now is the time.

✅ FREE NHS eye tests available
✅ Glasses covered for many children

📞 Book today and start the term right.

Most children do not realise they have a vision problem.That is why regular eye tests are so important.Many issues are o...
08/04/2026

Most children do not realise they have a vision problem.

That is why regular eye tests are so important.

Many issues are only picked up during a routine check.

Free NHS eye tests are available for all children under 16 at Direct Vision.

📍 Great Barr: 0121 325 0665
📍 Sheldon: 0121 742 9599

Easter holidays.Book your child’s free NHS eye test at Direct Vision.All children under 16 qualify. No referral needed.📍...
06/04/2026

Easter holidays.

Book your child’s free NHS eye test at Direct Vision.

All children under 16 qualify. No referral needed.

📍 Sheldon: 0121 742 9599
📍 Great Barr: 0121 325 0665

The kids are on Easter holidays.A great time to get their eyes tested without missing school.Free NHS eye tests for all ...
03/04/2026

The kids are on Easter holidays.

A great time to get their eyes tested without missing school.

Free NHS eye tests for all children under 16.
No referral needed.

📍 Great Barr: 0121 325 0665
📍 Sheldon: 0121 742 9599

Happy Easter from Direct Vision.We are open throughout the holidays — a great opportunity to get your eye test or your c...
01/04/2026

Happy Easter from Direct Vision.

We are open throughout the holidays — a great opportunity to get your eye test or your child’s appointment booked without missing school.

📍 Great Barr: 0121 325 0665
📍 Sheldon: 0121 742 9599

School holidays are almost here, and Easter is just around the corner.Before the break, book your child’s free NHS eye t...
27/03/2026

School holidays are almost here, and Easter is just around the corner.

Before the break, book your child’s free NHS eye test at Direct Vision.

Available at:
• Great Barr – Call 0121 325 0665
• Sheldon – Call 0121 742 9599

All children under 16 qualify. No referral needed.

☀️ Thinking about contact lenses this spring?Spring and summer are the perfect seasons to enjoy the freedom of contact l...
17/03/2026

☀️ Thinking about contact lenses this spring?

Spring and summer are the perfect seasons to enjoy the freedom of contact lenses. Whether you prefer daily disposables for weekends or monthly lenses for everyday wear, our team can help you find the right option for your eyes and lifestyle.

We provide professional contact lens consultations and fittings for new and existing wearers, with daily, monthly and specialist lenses available.

📍 Direct Vision Great Barr
Call 0121 325 0665 to book your consultation.

📍 Direct Vision Sheldon
Call 0121 742 9599 to book your appointment.
NHS optical vouchers accepted for eligible patients.

Enjoy clearer vision this season with contact lenses tailored to you.

The light is changing.Longer days.Brighter skies.Sharper glare.If driving feels harder or your eyes feel strained outdoo...
09/03/2026

The light is changing.

Longer days.
Brighter skies.
Sharper glare.

If driving feels harder or your eyes feel strained outdoors, it may not be your prescription.

It may be your lenses.

Glare protection and lens upgrades available.

Book a lens review.

Children do not always say“I cannot see clearly.”They adapt.They move closer.They lose focus.They rub their eyes.Routine...
07/03/2026

Children do not always say
“I cannot see clearly.”

They adapt.

They move closer.
They lose focus.
They rub their eyes.

Routine eye tests are NHS funded for eligible children.

A simple check can protect confidence, learning and development.

📍 Great Barr
📍 Sheldon

Book your child’s appointment.

🕘 We are now open Saturdays at Direct Vision Great BarrYou can now visit us every Saturday from 9am to 1pm at our practi...
07/03/2026

🕘 We are now open Saturdays at Direct Vision Great Barr

You can now visit us every Saturday from 9am to 1pm at our practice on Hillingford Avenue.

Perfect if you cannot make it in during the week.

Whether you need an eye test, new glasses, or simply want to check your vision, our friendly team is here to help.

📞 Call 0121 325 0665
💻 Book online at mydirectvision.com

Start your weekend with clearer vision.

👁️ Did you know you may be entitled to a FREE NHS eye test?Many people qualify without realising it.You may be eligible ...
05/03/2026

👁️ Did you know you may be entitled to a FREE NHS eye test?

Many people qualify without realising it.

You may be eligible if you are:
• Aged 60 or over
• Under 16 (or under 19 in full time education)
• Diabetic
• Living with glaucoma
• Receiving Universal Credit or certain benefits

Direct Vision offers free NHS eye tests at both our Great Barr and Sheldon practices.

Not sure if you qualify? Our team will happily check for you.

📍 Great Barr – 0121 325 0665
📍 Sheldon – 0121 742 9599

Your eye health matters. A simple test can make all the difference.

Address

122 Hillingford Avenue
Great Barr
B437JU

Opening Hours

Monday 9am - 1pm
2pm - 5:30pm
Tuesday 9am - 1pm
2pm - 5pm
Wednesday 9am - 1pm
2pm - 5:30pm
Thursday 9am - 1pm
2pm - 5pm
Friday 9am - 1pm
2pm - 5:30pm

Telephone

+441213250665

Website

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