19/02/2026
I don't give my clients meal plans. Here's why.
A meal plan tells you what to eat. It doesn't teach you why you're eating it. And the second real life gets in the way — you're out for dinner, grabbed a takeaway because you're tired, you don't fancy chicken and broccoli for the fourth time this week — the whole thing falls apart.
Then you feel like you've failed. But you haven't. The plan failed you.
What I do instead is teach my clients how their nutrition actually works. How to set their own calories. How much protein they need and why. How to make flexible choices that fit around their real life — not someone else's rigid spreadsheet that you just won't follow.
It takes a bit longer to learn, but once you understand it, you've got it for life. You don't need me forever. You don't need to buy another plan. You just… know what to do.
That's the goal of coaching. Not dependence. Independence.
Want to start learning this stuff yourself? I've put together a free guide on setting your calories and protein — download it here: https://drive.google.com/file/d/1j_65fe7Cr7lB3p9ajr2Ba6qw2bffJC68/view?usp=drive_link