MAGI Empowering you through neurodivergence so you thrive in life.

MAGI™️

Designed from lived experience, MAGI supports neurodivergent women through ADHD, PMDD, perimenopause, burnout, and more. For women navigating ADHD, PMDD, perimenopause, or burnout, MAGI is built from lived experience to help you find support that truly works with your mind and body.

WTF is going on with mental health “reviews” – and why I’m building MAGI  Wes Streeting has ordered a review into rising...
04/12/2025

WTF is going on with mental health “reviews” – and why I’m building MAGI

Wes Streeting has ordered a review into rising mental-health, ADHD and autism diagnoses because benefit claims have “soared”.
Translation: Are people genuinely unwell, or are we over-pathologising normal feelings?

On paper it’s “clinical clarity”.
In real life, for neurodivergent, hormonally sensitive, burnt-out women and girls, it lands like a threat.

4.4 million working-age people are now on sickness benefits — up 1.2 million since 2019 — and the biggest rise is 16–34 year olds. That’s not a vibe. That’s lived reality.
For many of us, diagnoses weren’t labels — they were oxygen. Access to meds, adjustments, actual survival.
And now the narrative is drifting back towards: are you really ill, or just not resilient enough for late-stage capitalism?

As someone misdiagnosed for years, neurodivergent, working daily with hormones, PMDD, perimenopause and nervous systems — this hits a very specific nerve.

We are NOT suddenly “weaker”.
The system is burning people out.
Women / AFAB folks are the canaries in the mine.

This is exactly why I’m building MAGI.

If the state is questioning:
• who “deserves” a diagnosis
• who “deserves” benefits
• what counts as “real” mental illness

…then we need our own receipts.

I’m building MAGI – My Adaptive Guide for Insight, a pocket bestie for neurodivergent and hormonally sensitive women and girls to:

• track what’s actually happening — mood, energy, sleep, cycle, overwhelm
• spot patterns clinicians miss — hormones + ND traits + life stress
• advocate with clear, visual patterns instead of “I don’t know, I just feel awful”
• hold your story in one place instead of repeating trauma to every new professional

MAGI isn’t about giving people more labels.
It’s about self-understanding, evidence for appointments, and reducing the mental load you’ve been carrying alone.

If governments are tightening scrutiny, then women must not be gaslit twice — first by the system that broke them, then by the system deciding if they’re “ill enough”.

How we can help each other right now

• Believe people when they say they’re struggling — especially teens and young adults
• Share resources, not shame
• Start tracking your reality (or soon, track inside MAGI)
• Talk about the intersection: neurodivergence + hormones + poverty + unsafe work — the exact group now being questioned

I’m not building MAGI to suit a welfare-reform narrative.
I’m building it so women and girls stop being invisible in the data that decides who gets help.

If you want to join early testing, share your lived experience or support MAGI, drop a 💬 or message me “MAGI”.

We’re not over-pathologised.
We’re under-supported — and finally being counted.



Is it Monday already? 😅⁠⁠The weeks seem to be moving quickly as we head towards Christmas, so it can help to take a mome...
01/12/2025

Is it Monday already? 😅⁠

The weeks seem to be moving quickly as we head towards Christmas, so it can help to take a moment and notice what feels steady or good for you today.⁠

At MAGI, we have been reflecting on what we are building. A space where neurodivergent women, and women navigating hormonal change, can understand their bodies and minds with more clarity. A space that supports daily life.⁠

Wellbeing is not something you reach and complete. It grows over time, through small moments of calm that make the day feel more manageable.⁠

Join our community 🫶⁠
heymagi.com⁠

--------⁠

Image description:⁠
A person with long dark hair and a striped orange-and-white shirt laughs while holding an ice cream cone. They are outdoors, with blurred lights and greenery in the background, suggesting a relaxed, summery setting.

It's about time an app for neurodivergent women is actually built, tested and informed by neurodivergent women, isn't it...
27/11/2025

It's about time an app for neurodivergent women is actually built, tested and informed by neurodivergent women, isn't it?⁠

That's what we're doing at MAGI 🙌⁠

We're researching with our community, so we can build something that is truly valuable. ⁠

If you’re a neurodivergent woman or navigating hormone health challenges, we’d love to hear your story.⁠

Our 45-minute one-to-one interviews are flexible and online. ⁠
The interview itself is a simple conversation, and anything you share will be anonymised in our data.⁠

As a thank you, you’ll receive:⁠
• a £25 voucher⁠
• free lifetime access to MAGI when we launch⁠

Your insight helps us understand what real support looks like.⁠

Follow the link for more info - https://mailchi.mp/heymagi/research

-----⁠

Image description:⁠
A pastel graphic with two overlapping pink speech bubbles and floating spheres. A dark green circle reads: “45-minute interview for MAGI”. A pink circle reads: “£25 voucher + free lifetime membership”. The background fades from pale green to yellow and pink.

For decades, women have been underrepresented in research, especially when it comes to hormones, neurodivergence, and me...
07/11/2025

For decades, women have been underrepresented in research, especially when it comes to hormones, neurodivergence, and mental health.⁠

Most medical studies were designed around male biology. Most diagnostic tools were tested on male brains.⁠

So when women describe fatigue, pain, sensory overload, or mood shifts, they’re often told it’s “stress” or “just hormones.”⁠

Science is catching up....slowly. But we still need better data, more lived experience, and healthcare that recognises the full picture of a woman’s body and mind.⁠

MAGI exists because too many women had to become their own evidence.⁠

We’re here to change that story, with tools, conversations, and technology grounded in inclusion and compassion. ⁠

Want to be part of our journey?

Join our waitlist heymagi.com

-----

Image description:
A green background featuring a network of glowing neural connections. Bold white text reads: “Science needs to see women properly.” The MAGI logo appears in the top right corner. The image has a scientific and modern look.

Ever caught yourself smiling when you don’t really feel like it, or pretending to be “fine” when you’re running on empty...
06/11/2025

Ever caught yourself smiling when you don’t really feel like it, or pretending to be “fine” when you’re running on empty? That’s a small version of what’s called masking.⁠

Masking means hiding or managing parts of yourself so you can fit in, stay safe, or keep things smooth.⁠

It might look like forcing eye contact, rehearsing what to say, holding back stimming or fidgeting, or pushing through sensory overload when you’d rather step away.⁠

Most of us learn it early, especially women who’ve been taught to be pleasant, polite, or “easy to be around.” 🙄⁠

At first, it helps us get through social spaces, work, or school. But over time, it can lead to burnout, anxiety, and feeling disconnected from who we really are.⁠

Masking is a strategy your brain built for safety, but over time you can sometimes feel like you don't know who you are! ⁠

In our MAGI Facebook community next week, we’ll be sharing an activity to help you reconnect with your authentic self and drop the mask, all about carving out time to sit, reflect, and gently remember who you are and what matters most.⁠

Join our community of thinkers, feelers, and builders shaping a new kind of emotional support 🫶⁠

heymagi.com⁠

--------⁠

Image description:⁠
A dark green graphic featuring a side profile of a person wearing a bright green jumper. Their face is artistically merged with colourful flowers, including yellow, pink, and white blooms. The text at the top reads “Masking” and below it, “What it is and why it happens.” The MAGI logo appears in the bottom left corner.

05/11/2025

Not another ADHD quiz 🫣

We’ve all done it, out of desperation to find answers we’ve clicked all the way through one of those ADHD quizzes, only for it to tell you what you already know 🙃

But what we really need is the context. The science behind how hormones, dopamine, energy and neurodiversity interact together.

Women don’t need another quiz, or an ADHD hack app, we need technology that help us understand our bodies better.

Magi is built by neurodiverse women, for neurodiverse women.

Want to be the first to try Magi?

We’re looking for neurodivergent women to test our app, give feedback and shape our journey.

Comment or message if you’d like to be involved ❤️

heymagi.com

📣 We’re looking for women to test the first version of MAGI ⁠⁠MAGI is an app that learns from your emotional patterns, r...
04/11/2025

📣 We’re looking for women to test the first version of MAGI ⁠

MAGI is an app that learns from your emotional patterns, recognising shifts in mood, focus and energy to offer evolving, evidence-led support.⁠

Each interaction helps it understand what kind of comfort, clarity or reflection you might need next.⁠

By joining this early testing group, you’ll help shape how technology can truly understand women, not as data points, but as complex, rhythmic beings.⁠

Sign up via the link in bio to join the first round of testers
https://heymagi.com/

--------⁠



Image description:⁠
A smartphone displays the MAGI app interface. The screen shows mood and energy tracking options with emoji sliders, and sections for hormonal health tracking and energy mapping. A green bubble reads, “Listens and learns, MAGI grows with you, support that adapts over time.” The design features soft pastel colours and round 3D shapes.

We talk a lot about productivity cycles, social cycles, even moon cycles… but the one inside our own bodies? Not so much...
03/11/2025

We talk a lot about productivity cycles, social cycles, even moon cycles… but the one inside our own bodies? Not so much.⁠

Your menstrual cycle isn’t just about your period, it’s a whole rhythm that shapes energy, focus, and emotion throughout the month.⁠

Some weeks you might feel creative, clear-headed, and full of drive. Other weeks, everything slows down, your body asking for rest, not resistance.⁠

There’s nothing wrong with that. You’re not inconsistent, you’re cyclical.⁠

Learning that rhythm helps you plan your energy instead of fighting it.⁠

Start noticing what each phase feels like for you, it’s the simplest way to work with your body, not against it.⁠

Join our community of thinkers, feelers, and builders shaping a new kind of emotional support 🫶⁠

heymagi.com⁠

--------⁠

Image description:⁠
A soft gradient background in peach, pink, and yellow tones shows three pink 3D arrows arranged in a circular loop, symbolising a cycle or rhythm. The MAGI logo is placed in the bottom left corner. The design is minimal and modern.

Ever noticed how masking and perfectionism seem to go hand in hand?⁠⁠When you spend years learning how to fit in or meet...
02/11/2025

Ever noticed how masking and perfectionism seem to go hand in hand?⁠

When you spend years learning how to fit in or meet expectations, it’s easy to start believing you have to get everything right to be accepted.⁠

You overthink every message, apologise too much, double-check your work a hundred times. Sound familiar?⁠

That’s the thing about masking, it trains us to perform being “fine.” ⁠
Perfectionism is the same costume, just with better lighting. ⁠

If you grew up needing to keep things together or hide the parts of yourself that didn’t fit, it makes sense that perfectionism feels safe. But it’s also exhausting.⁠

Do you notice perfectionism creeping in when you’re tired or overwhelmed?⁠

Join our community of thinkers, feelers, and builders shaping a new kind of emotional support 🫶⁠

heymagi.com⁠

--------⁠

Image description:⁠
A bright orange graphic featuring the side profile of a person wearing a green shirt. Their face is artistically blended with blooming flowers in pink, yellow, and orange tones. Text at the top reads “Masking and perfectionism” and below it, “Control isn’t peace.” The MAGI logo appears in the bottom left corner.

Your focus changes because your hormones do.⁠⁠Oestrogen and dopamine rise together in the first half of your cycle, supp...
01/11/2025

Your focus changes because your hormones do.⁠

Oestrogen and dopamine rise together in the first half of your cycle, supporting focus and motivation. As progesterone increases later, the brain slows its pace to conserve energy.⁠

Both states have value, one for output, one for recovery.⁠

When you start noticing how your focus feels at different points in your cycle, you'll be able to plan your workload around this so you can optimise your productivity, and stop kicking yourself for finding a seemingly simple job hard. ⁠

Need some example of this in practice? Drop us a comment and the MAGI team can send you across their top tips. ⁠

Join our community of thinkers, feelers, and builders shaping a new kind of emotional support 🫶⁠
(link in bio)⁠

heymagi.com⁠

--------⁠

Image description:⁠
A dark green graphic featuring the text “Hormones affect focus” and “Plan with your rhythm, not against it.” Below the text is a simple illustration of a brain with surrounding lines and stars, suggesting energy or activity. The MAGI logo appears in the bottom right corner.

What is executive function?⁠⁠It’s the group of brain skills that help us plan, prioritise, start, and finish things.⁠⁠It...
31/10/2025

What is executive function?⁠

It’s the group of brain skills that help us plan, prioritise, start, and finish things.⁠

It’s what helps you remember deadlines, manage time, make decisions, and regulate your emotions.⁠

But here’s what we don’t often hear:⁠
Executive function isn’t static, it’s rhythmic.⁠

Your focus, motivation, and emotional regulation shift with hormones, stress, sleep, and even the seasons.⁠

For women, executive function often follows a rhythm.⁠
Hormonal shifts through the menstrual cycle, perimenopause, and menopause all affect focus, motivation, and memory.⁠

When oestrogen levels are higher, you might feel more alert and confident.⁠
When they drop, in the luteal phase or during perimenopause, it can feel harder to concentrate, organise, or make decisions.⁠

These changes don’t mean you’re unreliable, lazy or inconsistent. ⁠

They show that your brain and body work in cycles, and learning that rhythm helps you plan with more kindness.⁠

Join our community of thinkers, feelers, and builders shaping a new kind of emotional support 🫶⁠
(link in bio)⁠

heymagi.com⁠

--------⁠

Image description:⁠
A dark green graphic with flowing, wave-like white lines across the top and centre. The text reads “Your executive function is rhythmic” in bold light green letters. The MAGI logo appears in the top right corner. The design suggests movement and rhythm.

Many people experience mood or physical changes before their period, often called PMS.⁠⁠But for some, those changes feel...
30/10/2025

Many people experience mood or physical changes before their period, often called PMS.⁠

But for some, those changes feel much more intense and can completely disrupt daily life. That might be PMDD (Premenstrual Dysphoric Disorder).⁠

Here’s a simple way to understand the difference:⁠

🌿 PMS: Common symptoms like irritability, bloating, tiredness, or mood swings in the days before a period.⁠

🌿 PMDD: A more severe, hormone-based mood disorder affecting about 824,000 people in the UK. It can cause significant mood changes, sadness, anger, anxiety, exhaustion, in some cases, suicidal thoughts or hopelessness. This makes work, relationships, and everyday life incredible hard to manage.⁠

PMDD happens when the brain reacts more sensitively to normal hormonal changes in the menstrual cycle, particularly during the luteal phase (about 7–14 days before a period starts).⁠

If this sounds familiar, it might not be “just bad PMS.”⁠

Tracking your cycle and emotional changes can help you notice patterns and get the right support. ⁠

Join our community of thinkers, feelers, and builders shaping a new kind of emotional support 🫶⁠

heymagi.com⁠

--------⁠

Image description:⁠
A light green graphic with the MAGI logo in the top right corner. The main text reads “PMS vs PMDD” in bold dark green letters, followed by “Understanding the difference” in smaller text below. The design is simple and minimalistic.

Address

Leeds, Huddersfield And Manchester
Huddersfield

Alerts

Be the first to know and let us send you an email when MAGI posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Practice

Send a message to MAGI:

Share

Share on Facebook Share on Twitter Share on LinkedIn
Share on Pinterest Share on Reddit Share via Email
Share on WhatsApp Share on Instagram Share on Telegram