The Adventure Element Ltd

16/02/2026

When the calls comes in, you have to go!
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Last minute ‘fast and light‘ dash along the Helvellyn Edges on Friday evening before the thaw hit.
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Sublime conditions and with great company
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13/02/2026

What a week it has been for the team! Lots of great wins including hitting the trail, growing our team, and making new connections.

-Our reputation is building which means potential clients are requesting quotes for delivering their events
-Ben's podcast episode with Adventure Pro Podcast went live
-Half the team have been out capturing content around Ullswater Way (pictured here!) Blue jackets were seen a mile off!
-We've taken on a new member of DofE freelance staff. This is very rare as we already have a full list, but she is so good we needed to snap her up!

It's already shaping up to be a great year with lots of exciting events, expeditions and escapades in the pipeline.

13/02/2026

It's heartwarming to read Muscular Dystrophy UK participant stories like these and hear about the determination and efforts undertaken on our events. Every mile counts!

"We knew the challenge was going to be tough, but we banded together to support a cause close to our hearts." 🫂

When Liz and her friends embarked on their Pedal Paddle Peak journey, she wasn't just doing it for herself.

"I took the boys with me in my heart on the day, as I was doing this for them."

Her three children, James, Joshua and Myles live with Duchenne muscular dystrophy - and through one of our family funds, she's raised over £100,000 to change the future for people with muscle wasting conditions. 🧡

"I was excited and nervous in the run-up to the event, but it was a positive experience for many reasons.

"It really was a fantastic weekend all round... apart from one downpour and amazing team spirits. I fell in love with the Lake District."

Read more about Liz's story, and find out how you can get involved in this year's Pedal Paddle Peak: https://loom.ly/bxpIZfs

13/02/2026

Ben Keen, our founder, recently had the pleasure of being interviewed by Tom from the Adventure Pro Podcast.

They chatted a little about Ben's recent Vietnam cycling trip but mostly about The Adventure Element Ltd.

Tom was keen to explore how the business was built, the ethos and importance of professionalism and how it presents itself.

They also delved in to some of the challenges faced as a business owner and the adventure industry as a whole.

If you'd prefer to listen instead of watching the interview, it’s available across multiple platforms, including Spotify.

https://linktr.ee/adventurepropod

If you can Like and Subscribe to the Podcast it’ll help spread the word about the great work Tom is creating.
https://youtu.be/jlg3kqKrXH0?si=TtO8y9qp_TLuf6Uk

Today on the Adventure Pro Podcast we’re joined by Ben Keen – the intrepid founder of The Adventure Element, a 13‑year‑old company that runs Duke of Edinburg...

03/02/2026

Just in... a blustery selfie in from Kaz and Andy, the lucky winners of our exclusive branded YETI mugs.

"Our awesome mugs on the summit of a very windy Skiddaw. Winter conditions up there and pretty much unable to walk!"

Good effort guys, we're glad to see your mugs are already accompanying you on adventures!

02/02/2026

Some snapshots of our team who were in Scotland over the weekend to bag some winter Munros and practice their winter skills.

Heading up Spidean Mialach and Gleouraich on Saturday and exploring one of Scotland's most photographed mountains on the Buachaille Etive Mòr on Sunday.

With a few members of the group working towards their winter Mountain Leader at the moment, it proved a particularly useful day on the hill to add to their logbook. All finished off with a Tunnocks tea cake back at the car... when in Rome!

02/02/2026

Our DofE manager Alex headed out again this weekend for an explore with more of our brilliant freelance staff...

"The weather didn't play as nicely for our second check-in of 2026! The heavy rain held off though giving the opportunity for a walk up to Gordale Scar and over to the top of Malham Cove. A day of good craic and cake to follow!"

26/01/2026

Alex who heads up our DofE expeditions came up with a brilliant initiative that took place over the weekend:

"January is a tough month. It can be especially tough for freelance staff in the outdoor industry, with very few work days available and long hours trying to fill the diary for the season. I find the lack of social contact tough in these months, so I tried to arrange a little check-in with our instructors. Both a weekend and a weekday option aimed to involve as many as possible. The agenda? Go for a walk, a talk and follow it up with cake and a cuppa. Perfect!"

20/01/2026

Many of you are throwing it back to 2016 and seeing what was happening a whole decade ago... well, for our founder, Ben, 2016 was a big year!

Here are some of the highlights, which, of course, involve plenty of adventures and The Adventure Element updates:
-Delivered winter mountaineering courses
-Embarked on winter night ascents of Helvellyn
-Challenge Events began really taking off for The Adventure Element, including this brilliant event with Muscular Dystrophy UK
-Ben achieved his best time in the Fred Whitton with an impressive 7hr 23min!
-Guided DofE groups in the classically wet weather of the Lakes
-Experienced Ski mountaineering in the Lakes
-Guided many groups in the UK and further afield, including Kilimanjaro and a special trip to Stok Kangri
-Filmed for a Strava advert (wild card!)
-Travels including cycling in Morocco and Majorca
-Completed a Wilderness Medicine course

10 years on, we can't wait to see what is in store for this year and who will join us for some adventures along the way!

20/01/2026

An excuse to eat cheese AND go on an adventure with your mates?!

Who fancies joining us in Cheddar Gorge this year?

Action Medical Research Events

It's National Cheese Lovers Day (honestly, we're not making this stuff up!) so naturally we’re celebrating in the cheesiest way possible as we countdown to the aptly named Race The Sun Cheddar Gorge where teams of 2 or 4 will ride through the home of Britain’s most legendary cheese while racing from dawn to dusk. Talk about a 'brie-lliant' challenge!

Climb the gorge, soak up the views, and prove you’ve got what it takes. It’s sure to be a 'grate' day out!

So whether you’re in it for the climbs, the cause, or just the 'whey' good vibes, this is one challenge you won’t want to miss!

Fancy a slice of the action? 🧀🚴‍♂️🛶🥾

20/01/2026

Returning for 2026: we can't wait to kick things off for this fantastic event in aid of Eden Valley Hospice and Jigsaw, Cumbria's Children's Hospice with the brilliant folk from Ast joining and supporting the event again.

The perfect excuse for an adventure.
Be part of something that makes a real difference.