Way of the Viking

27/11/2025

Last night I had the honour of speaking at Seaford Rugby Club about men’s mental fitness and the mission behind Way of the Viking.

What this club is doing is next-level.
With their new Welfare Leads, they’re building a culture where:

- Mental fitness = as normal as physical training
- Connection is key
- Players + staff are valued as people first
- No one struggles alone

This is the vision I had when I created Way of the Viking — real community, real support, real resilience.

Clubs like Seaford already have the brotherhood. Now they’re taking it further… and I truly believe this kind of work saves lives.

Massive respect to everyone at Seaford RFC for leading the way.
Watch this space.
rfc

26/11/2025

Ever wonder why, even when you’re ticking every box — good job, training, family, routine — you still feel flat inside?

You’re doing what you’re supposed to do.

You get up early, hit the gym, grind through work, handle your responsibilities — but somehow, it’s like you’re watching your own life from the outside.

You’re not broken. You’re burned out.

Not from too much doing…
but from too little meaning.

Here’s the truth:
Most men think burnout is about exhaustion.

It’s not.

It’s about disconnection — from challenge, purpose, and brotherhood.

When your life has no voluntary struggle — when everything is either obligation or escape — your brain stops producing dopamine from progress.

You stop feeling alive, no matter how hard you work.

The cure isn’t a vacation. It’s direction.

Men need three things to stay mentally strong:

1. Challenge — something that pushes you past comfort.
2. Progress — small wins tracked and celebrated.
3. Brotherhood — other men who keep you accountable and remind you who you are.

That’s what Way of the Viking is built on.

We don’t just train bodies — we rebuild men from the inside out.

You don’t need more comfort.
You need a mission.

https://way-of-the-viking.com/

25/11/2025

Fear or faith.

Every single day, our minds are caught in this battle.

Fear can stop us from showing up, taking risks, and reaching our potential.
It whispers that we’re not ready, not strong enough, not capable.
It creates a victim mentality blaming everything and everyone else for our issues.

Faith, on the other hand, doesn’t promise life will be easier—but it trains us to be stronger.

Choosing faith over fear is an act of mental fitness.

It’s about trusting yourself, trusting the process, and stepping forward even when the outcome is uncertain.

It’s about taking responsibility for your actions and knowing that win or lose you WILL learn and grow.

Every time you choose faith, you’re not just facing the challenge—you’re rewiring your mind for resilience, courage, and growth.

Mental fitness isn’t just about handling stress—it’s about learning to show up anyway.

Ask yourself: today, are you letting fear win… or choosing faith?

Join us by clicking the link below 👇

https://way-of-the-viking.com/

24/11/2025

People think confidence is something you find…
but it’s something you rebuild.

From the inside out.

We’re all born with an inner leader — a natural sense of direction, discipline, and self-belief.

But life gets loud.

Stress hits.

Old habits creep back in.

And slowly, without realising it, you stop showing up for yourself.

And when you stop leading yourself…
you stop trusting yourself.
And when trust goes, confidence goes with it.

Here’s the real fix:

-Self-leadership is the foundation of self-trust.

-Self-trust is the foundation of confidence.

You rebuild it through small wins.

Tiny promises kept.

Daily actions that prove to yourself:
“I can rely on me again.”

If you’re ready to start leading YOU — mentally, physically, emotionally —
message me “CONFIDENCE” and I’ll send you the next step.

Or click below 👇

https://way-of-the-viking.com/

21/11/2025

3 things quietly robbing us men of fulfilment and self-respect:

1- Breaking the promises we make to ourselves.
Even the small ones. Especially the small ones.
Every time we say we’ll do something and don’t, a part of us stops trusting ourselves.

2- Choosing instant gratification over long-term reward.
Comfort now usually means pain later.
Discipline now means pride later.

3- Showing up for everyone except ourselves.
We exhaust ourselves playing the martyr, putting our needs at the bottom of the list, thinking it makes us a “good man.”
What it really does is drain us until there’s nothing left to give.

When men start keeping their own word…

When they choose the harder path for the right reasons…

When they put themselves back into the equation…

Fulfilment returns.
Pride returns.
Strength returns.

This is how men rebuild themselves.

Join us to build the best version of yourself 👇

https://way-of-the-viking.com/

20/11/2025

You think you’re a lone wolf...

That you don’t need anyone else. You can only rely on yourself.

But no successful man has ever remained a lone wolf.

The best leaders and most successful men in all walks of life do so alongside a team.

Even individual sportsmen or pop stars have a team around them to support them on their journey.

If you want to succeed at life..and by that I mean find your happy and achieve your personal ambitions...

Then you need a tribe to support that.

The lone wolf mentality will only get you so far…

19/11/2025

THE MOMENT HE REALISED HE’D BECOME A SPECTATOR IN HIS OWN LIFE.

He wasn’t broken.
He wasn’t weak.
He was simply… tired.

Tired of always being “on.”
Tired of solving problems but never solving his own.
Tired of watching his strength fade, his patience shrink, his confidence drain.
Tired of feeling like life was moving faster than he could keep up.

He loved his family.
He loved his kids.
But somewhere between work, bills, routines, and responsibilities…
he disappeared.

He became the provider.
The fixer.
The dependable one.
But not the man he used to be —
or the man he wanted to become.

He started catching himself thinking:
“Is this it?
Is this who I’m going to be for the rest of my life?”

One night, long after everyone was asleep, he sat on the edge of the bed and felt something he hadn’t felt in years:

A pull.
A spark.
A whisper deep inside saying,
“You’re meant for more.”

It wasn’t a mid-life crisis.
It was a mid-life awakening.

And that’s when he discovered Way of the Viking.

Not a quick fix.
Not a gym fad.
Not a motivational slogan.
But a rite of passage for modern men who’ve lost themselves in the grind —
and are ready to rise again.

A journey of strength, discipline, resilience, and self-reclamation…
built for men who carry the weight of the world and need a place to sharpen their edge again.

He hesitated —
the way dads do when they’re used to putting everyone else first.
But then he asked himself:

“What example do I want my kids to see?”

A man who drifts…
or a man who leads?

A man who survives…
or a man who lives?

He chose to step in.

And what he found changed everything:

• His energy returned
• His strength rebuilt
• His discipline sharpened
• His confidence rose
• His purpose reignited
• His kids looked at him differently — proud
• His partner saw the man she fell in love with standing tall again

This wasn’t about becoming a new man.
It was about returning to the man he always was —
the one buried under stress, routine, and responsibility.

And now, the question is:

Is it your time?
Your return?
Your rise?

If you feel that pull in your chest…
if the man in the mirror doesn’t match the man in your mind…
if you know you’re capable of more —

👉 Join Way of the Viking.
Become the man your life, your family, and you yourself deserve.

https://way-of-the-viking.com/

19/11/2025

When life gets heavy, most men make the same mistake…

We retreat from the things that make us stronger.

We drop training, breathwork, walks, journaling — all so we can “deal with the list.”

Work. Family. The home. The never-ending tasks.

We convince ourselves that putting ourselves last is the noble thing to do.

But here’s the truth you don’t hear enough:

This is the WORST thing you can do.

Every time you sacrifice yourself at the altar of obligation, a quiet resentment builds.

Your mind whispers: “What about me?”

Your body asks: “Why am I last again?”

And the result?

You become more negative.
Less productive.
Easily overwhelmed.
A weaker version of the man you’re trying so hard to be.

Even elite soldiers know this.

The SAS build Rest & Recovery into their routine because they understand a simple truth:

A burned-out warrior fails the mission.

So hear this…

🔥 When overwhelm hits, don’t put yourself at the bottom of the list.
🔥 Put yourself at the top.
🔥 Do the basics that make you feel BETTER, so you can perform BETTER.

Because a man who is grounded, strong, and centred leads his family, his work, and his life with power — not panic.

Overwhelm shrinks when you rise first.

Take care of the warrior, and the warrior takes care of the mission

Join us now 👇

https://way-of-the-viking.com/

18/11/2025

“Every action you take is a vote for the type of person you wish to become.”
James Clear (Atomic Habits)

It takes an average of 66 days to form a new habit (range 18–254 days). Once formed, that habit becomes automatic — effectively rewriting behavioral identity.
-(Lally et al., 2009, European Journal of Social Psychology)

You truly are the sum of your habits…

Change your habits you change your personality and your life…

So…what do your habits say about you?

Ready to change them positively??

Join us today 👇

https://way-of-the-viking.com/

17/11/2025

14/11/2025

Why You Always Feel Like You’re Failing

Ever feel like no matter what you do — it’s never enough?

Like you’re running full speed, but somehow still falling behind?

You work hard, provide, train, keep it together…
but there’s always something left undone.

You see other men doing better — earning more, fitter, calmer — and wonder why you can’t catch up.

You’re not lazy. You’re stuck in survival mode.

When your nervous system is constantly in fight-or-flight, your brain loses the ability to feel satisfaction.
You finish one thing — and immediately look for the next.

You never feel done… because your body doesn’t let you.

The fix? You have to teach your system what “safe” feels like again.

• Finish small tasks completely. Let yourself feel completion.

• End your workouts with breathwork or cold exposure. Tell your body the battle’s over.

• Spend time in nature or silence. It’s not soft — it’s recovery for warriors.

You’re not failing. You’re just living without resetting.

You can’t win the next battle if you never step out of the last one.

Contact us now 👇

https://way-of-the-viking.com/contact-us

13/11/2025

Saying “this is just who I am, I can’t change” is one of the biggest lies we tell ourselves.

It’s not fact — it’s fear dressed up as identity.

Your brain can rewire itself. Fact.

That’s not some self-help quote — it’s neuroscience.

The more you practice new habits, new reactions, new standards, the more your brain literally reshapes to match them.

You’ve built who you are today through repetition — thoughts, actions, beliefs — and you can build someone stronger, calmer, sharper the exact same way.

So no, you’re not “just like this.”

You’re just like this right NOW.

And that’s something you’ve got the power to CHANGE.

Research support:

Neuroplasticity is the brain’s lifelong capacity to reorganize neural pathways based on experience, thought, and behavior.
• Dr. Michael Merzenich, one of the pioneers of neuroplasticity, showed that the brain changes its structure in response to mental training and behavior across the lifespan — not just in youth.
• Study (Draganski et al., 2004, Nature) – People who learned to juggle showed measurable increases in grey matter density in brain regions involved in motion and coordination. When they stopped juggling, those brain changes faded — showing that training literally rewires the brain.
• Study (Lazar et al., 2005, NeuroReport) – Participants in an 8-week mindfulness program showed thickening in the hippocampus (learning and emotion regulation) and shrinkage in the amygdala (fear response). That’s a physical change in emotional reactivity.

Conclusion: Your thoughts and habits reshape your brain. “Who you are” at the neural level is a moving target.

We can ALWAYS create change in ourselves and our thought patterns.

Join our 14 Day Free Challenge 👇

https://way-of-the-viking.com/free-14-day-challenge