08/01/2026
Winter isnât a break for your skin â itâs a stress test.
Cold air, central heating, traffic fumes, and fine particulate pollution (PM2.5) donât disappear in winter â they concentrate. Reduced airflow traps pollutants closer to the skin, while low humidity weakens the barrier thatâs meant to defend it.
Urban winter skin isnât just dry.
Itâs inflamed, oxidised, and under-protected.
Thatâs why MDRN is built for modern environments â not seasons.
Hydration to maintain function.
Protection to block environmental damage.
Enrichment to replenish what pollution strips away.
This is skincare as urban defence.