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The Mutha Project

A MUTHA on a mission to create flattering & comfortable underwear for all your womanhood 🖤

09/12/2025

Put the baby grow down, the pregnant woman in your life likely feels like sh*t and needs a pick me up.

We have selected some thoughtful alternatives which are sure to make her feel special:

From left to right

belly oil. To nurture her growing bump

waterproof earrings. Never has to take them off (one less thing to think about)

Soak for bits & body. She can float in the bath & relax.

, Bio retinol gold mask. The good stuff is on hold but this is natural and in 5 mins will give her a gorge glow.

daily moisturiser with spf (pregnancy friendly skincare).

sleep candle. She won’t be getting much when the baby arrives so let’s make a ritual of it while we can.

gift card. Who doesn’t need new underwear? (Ours stretch & recover).

slippers. She might be at the stage she can’t see them but she’ll be walking on clouds and those feet deserve some comfort.

16 days until Christmas people 😳. Share to anyone who needs this list 🫶🏼

02/12/2025

Am I right? Lol

I had emails from companies I don’t remember signing up to and brands I hadn’t bought from in 5 years. So much noise!

Yes, we did Black Friday but tried our best to be sensitive to your inboxes and heart rate 🤞🏼

When I was younger it was all about the January Sales. No pressure, just spending any Christmas money and buying anything Santa didn’t bring.

Which do you prefer? 👇🏼

19/11/2025

Yes, just like most brands Black Friday has come early!

If you needed a sign, this is it.

Write sale below and I’ll DM you a link straight to the sale 🖤

As always, message me with any questions. Love to help you beauties.

18/11/2025

Rejected by Meta Ads for inappropriate content. Isn’t even a body in the image 😂

So popping it on here.

A little * being there is nothing wrong with cotton knickers but when you have just had a baby and feeling a little delicate, something with a little light support might make you feel better.

Note: these knickers are in the Black Friday sale at up to 30% off 🖤

07/11/2025

Welcome! 🙏🏼

Back when I was pregnant with my first I bought cheap cotton “make do” underwear. I ended up wearing them for a year postpartum!

Why?
I’d had a c-section and didn’t know what underwear to get so just put up with it.

Second time around was all set to invest in better but couldn’t find anything designed to stretch and recover so I could still wear in postpartum and finding my new me (which could take a while).

Solution
4 months pregnant I set to work. Found a fab designer who could make the vision technical and along with a dream factory in Italy with clever warp-knit machines we created performance underwear.

The brand
The M***a Project was born (pardon the pun) and the. 6 years later- ironically when the bump started school we launched! 🙌🏼

Our seamless bras and knickers have no wires, no scratchy labels and no back claps. We do have soft brushed elastics that are a dream against your skin, clip free breast feeding access (should you wish to), fabric that can stretch and recover with you so you can wear them as long as you want to.

Our maternity underwear will support you the whole way through.

Giorge x

04/11/2025

Nothing but facts.

1. When you are pregnant you don’t need nursing clips.
Why? You aren’t nursing.
2. When you try non-wired bras you won’t go back.
Once those girls have a little more freedom they don’t want controlling again.
3. Cotton Knickers will go baggy.
There is nothing in them that can recover when stretched.
4. Being pregnant doesn’t mean you have to wear neutrals.
Maternity underwear is traditionally plain and boring. Colour can make you feel so much better (when the morning sickness is making you feel like 💩)
5. The underwear you buy in pregnancy, you will continue wearing long after the bump is gone.
I learnt this after my first pregnancy. In my second I couldn’t find anything on the market that could stretch and recover. So I created it for you! 🫶🏼

Do you agree on our facts? 👀

27/10/2025

Not much to ask is it? 🤌🏼

23/10/2025

WIN the perfect pick me up kit. You know those mornings you look in the mirror and think “WTF?”- these and a strong coffee will make you (on the surface at least) look like you have your sh*t together;
- Katie Loxton sunnies
- By Rae waterproof gold hoops
- Groom Everything Serum
- Dior Addict lip oil
- Living Proof dry shampoo

To enter;
• write ‘me’ below and I’ll slide into your DM’s with the link
• follow M***a Project
• share with a bestie who’d love (need) this

Winner announced 27th October via email.

Good luck 🤞🏼

Address

London

Telephone

+442045385753

Website

http://www.themuthaproject.com/

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