OVUM

OVUM We Start With The Egg. Doing all we can to help shorten your time to pregnancy.

Today we are proud to be part of the Buy Women Built in-store campaign at Planet Organic, celebrating the women building...
05/03/2026

Today we are proud to be part of the Buy Women Built in-store campaign at Planet Organic, celebrating the women building brands that are shaping the future of health and wellbeing.

O**M was founded to raise the standard in fertility and reproductive health. To bring scientific integrity, evidence led nutrient formulations, and transparent education to a space where people deserve clear, trustworthy information.

Initiatives like Buy Women Built help create visibility for female founded businesses and the work behind them. From research and development through to the communities we support.

If you are visiting Planet Organic today, keep an eye out for O**M in store and discover more about our evidence based approach to fertility nutrition.

Supporting women built businesses helps move the category forward. One shelf, one conversation, and one community at a time. 🩵

Endometriosis is not “just bad period pain”. Yet this is one of the most persistent myths.Endometriosis is a chronic inf...
02/03/2026

Endometriosis is not “just bad period pain”. Yet this is one of the most persistent myths.

Endometriosis is a chronic inflammatory condition where tissue similar to the lining of the uterus grows elsewhere in the body. It can cause a range of symptoms including pain, fatigue, bowel and bladder symptoms, and more.

Misinformation and normalisation of pain contributes to the delay that many face in receiving an Endometriosis diagnosis.

This Endometriosis Awareness Month, we are using our Fertility Fact Check series to separate myth from evidence. We are committed to improving reproductive health literacy, which is why we are so proud to be PIFTICK Accredited.

27/02/2026

The lovely Laura-Rose and Stacey share why O**M made their lives so much easier when navigating IVF🤝.

No long list of supplements to take or needing to remember when to reorder🤯.

O**M makes it simple. 3 capsules a day, delivered monthly on a subscription. Taking one thing off of your plate🩵.

O**M was created by women, alongside IVF doctors and scientists, to raise the standard in reproductive health👩‍🔬.Buy Wom...
25/02/2026

O**M was created by women, alongside IVF doctors and scientists, to raise the standard in reproductive health👩‍🔬.

Buy Women Built champions female founders across the UK, helping shift visibility in industries. Supporting women-built brands is not just symbolic, it directly shapes what gets seen, scaled, and stocked🛒.

Thank you to Ocado for backing female founders and science-led brands🩵💜.

What happens when brands, technology, and impact projects unite?Historic change🚀.We are proud to be part of one of the l...
18/02/2026

What happens when brands, technology, and impact projects unite?

Historic change🚀.

We are proud to be part of one of the largest coordinated plastic recovery efforts in history!

100 mil lbs of plastic recovered from nature. That’s higher than Mt Everest🗻.

This milestone represents a coalition of 500+ global brands united by to tackle plastic waste at scale.

We are so proud to stand alongside other brands driving verified plastic recovery.

O**M is here to support people and the planet 🌍.

17/02/2026

S***m health matters🗣️.

With male factor being involved in up to 50% of cases of fertility concerns, it is time we started including men in these conversations.

S***m develop across roughly a 90-day window. During that time, nutrition, lifestyle, sleep, environmental exposures and more, can all influence quality.

We developed Time to Conceive For Men to support s***m health during this time, being backed by 120+ clinical studies.

Because high-quality, evidence-backed support should be available to everyone🩵.

Valentine’s Day can focus on how we show love to others. Today, we are talking about how you show it to yourself.Self su...
14/02/2026

Valentine’s Day can focus on how we show love to others. Today, we are talking about how you show it to yourself.

Self support is not indulgent. It is part of overall health. Emotional wellbeing, stress regulation, sleep, nutrition and routine all play a role in how the body functions, including reproductive health.

Fertility is complex and never comes down to one factor. But daily behaviours across roughly the 90 day window of egg and s***m development can add up over time.

This is your reminder that you do not need to be perfect. Small, consistent actions matter❤️.

Pregnancy announcements can bring many emotions. Joy, hurt, frustration, often all at the same time.These moments can fe...
12/02/2026

Pregnancy announcements can bring many emotions. Joy, hurt, frustration, often all at the same time.

These moments can feel heavy, but this experience is more common that people often realise.

In collaboration with Seetal Savla, this post is about acknowledging the ‘sting’ that can come with pregnancy announcements, especially in a world where these moments are often shared publicly and frequently.

Protecting your wellbeing and allowing yourself to feel matters. Learn more about this and Seetal’s advice on our blog🩵.

Male fertility matters.Yet it is still frequently overlooked or misunderstood. Up to 50% of all fertility challenges inv...
06/02/2026

Male fertility matters.

Yet it is still frequently overlooked or misunderstood. Up to 50% of all fertility challenges involve male factors, but public conversation and online advice often focuses almost entirely on women🤯.

Our Fertility Fact Check series is built to address common myths with clear, evidence-backed information that you can trust. This is why we are so proud to be PIF TICK accredited, meaning we are a trusted source of health information✅.

Male reproductive health not only matters, but is reflective of general health and wellbeing. It’s influenced by a range of factors including; lifestyle, stress and environmental exposures⚖️.

This means that male fertility is something that we can take proactive measures and steps to improve. Initiating conversations around this topic and providing evidence-backed advice can therefore transform the current reality of male fertility in the UK❤️.

In an online space full of viral advice and misleading claims, accurate information is essential👍.

Today, O**M submitted its response to the RCOG draft patient information leaflet on Early Miscarriage🗣️.The clinical gui...
19/01/2026

Today, O**M submitted its response to the RCOG draft patient information leaflet on Early Miscarriage🗣️.

The clinical guidance is strong and evidence based. However, we believe it needs to go further to fully reflect what people actually experience after early miscarriage. In this series, we have walked through 3 of our key recommendations. You can read all 9 in full on our website📱.

O**M remains committed to improving reproductive healthcare for everyone. Small changes in patient information available can meaningfully reduce long-term distress, and create more compassionate care.
If this matters to you, you can also share your views. RCOG is currently inviting feedback on this draft, and patient voices are essential in shaping miscarriage care in the UK🤝.

You can find the consultation and how to respond via the RCOG website (and via the link in our stories). The deadline is tonight at midnight🌕.

07/01/2026

In January there can be a lot of pressure to feel like you need to change everything at once.

However, at O**M, we believe real health is built through small, sustainable habits. That is why we have created the O**M Habits Builder, a free downloadable tool to help you build simple routines that support fertility and long-term health. Listen to our lovely partner and fertility coach, Alice Rose explain why this is important!

Why start small:
⏰Egg and s***m health are shaped by daily behaviours across roughly 90 days
📈Small actions around sleep, nutrition, stress and nutrient intake quietly compound
💪Habits that feel achievable are proven to be more effective than big resets

You do not need to start in January. You do not need to do everything. Just choose what feels right for you.

Start small with O**M🌱

Fertility and health education are areas where misinformation is rife and spreads easily. While the consequences of this...
16/12/2025

Fertility and health education are areas where misinformation is rife and spreads easily. While the consequences of this are very real.

That is why O**M is PIF TICK accredited. This means our fertility information meets the Patient Information Forum’s gold standard for trustworthy, evidence-based health content. Every claim is checked, and sources are properly verified⭐️.

Research consistently shows that people trying to conceive are frequently exposed to misleading or oversimplified fertility advice online, often shared without scientific context or research. In a space filled with viral claims and strong opinions, knowing what to trust really matters🙇‍♀️.

Introducing our new Fertility Fact Check series. Created to clearly unpack common myths and explain what the science really says, from PIF TICK accredited sources✅.

O**M is committed to getting rid of marketing hype, and instead is here to help you make informed decisions that are right for you.🩵

Address

Circus West Village
London
SW11 8

Website

Alerts

Be the first to know and let us send you an email when OVUM posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Practice

Send a message to OVUM:

Shortcuts

Featured

Share

Share on Facebook Share on Twitter Share on LinkedIn
Share on Pinterest Share on Reddit Share via Email
Share on WhatsApp Share on Instagram Share on Telegram