Shackleton, London (2026)

16/02/2026

Notes from our recce week in northern Sweden and Sápmi, assessing routes for a future Shackleton Challenge and exploring what’s possible with , from driving 15km across frozen sea ice out of Luleå to snowmobiling 175km along the Norway border in –30°C to –50°C with wind chill.

We covered 2,500km through Arjeplog’s winter test tracks (with Mercedes, BMW, Audi, Ferrari and Defender on the ice), rode out on horseback near Kiruna, slept in an igloo and at the Icehotel and explored fjords once used to conceal WWII submarines.

The biggest challenge wasn’t terrain, it was temperature - and alongside the landscapes, spending time in Jokkmokk learning about Sámi culture and why Sápmi matters was a perspective we’ll carry forward.

Stay tuned for more.

13/02/2026

“Having courage is worth more than any medal.” - Vlodymyr Zelensky

This week Ukrainian skeleton athlete, Vladyslav Heraskevych stood at the start line wearing a helmet bearing the faces of fellow athletes killed in Russia’s full-scale invasion of his home nation.

The IOC called it a violation. He refused to take it off. He was disqualified.

“I believe they [those who have fallen] deserve to be here because of their sacrifice. I want to honour them and their families.” - Vladyslav Heraskevych

Courage is standing for something, even when it costs you everything.

Live Courageously.

02/02/2026

Earning every turn, breaking trail through thigh-deep powder, waiting out the blizzard shoulder to shoulder, then dropping in when the storm blinked. Three minutes of light. Full commitment.

Because adventure isn’t about escaping discomfort - it’s about mastering it. And enjoying the ride.

Fortuna: built for those who earn every turn.

30/01/2026

You don’t need to be a hardened adventurer to take on a Shackleton Challenge. That’s the secret.

What you do need is curiosity, commitment and the right preparation. We’re here to support you every step of the way. This is your invitation to learn how ordinary people take on extraordinary expeditions with Shackleton Challenges.

Join our free 30-minute live webinar with Expedition Consultant and discover:
Our 2026 expeditions
Exactly what you need to take part
How we prepare you to feel confident and capable
An exclusive offer for attendees only

📅 Wed 18 Feb 2026 - 12:30pm GMT
📅 Thu 5 Mar 2026 - 7:30pm GMT

This session is for everyone, from Challenge-curious to seasoned adventurers looking for what’s next. Your call to adventure starts here.

🔗 Sign up via the link in the bio.

Courageously

27/01/2026

CONGRATULATIONS to , our first winner of the Shackleton Medal for the Protection of the Polar Regions. She has just completed her epic 4,000km kite-ski Under Antarctica expedition together with the polar explorer .

In this scientific expedition for UNESCO, they scanned the ice with Ground Penetrating Radars to provide new data on how Antarctica is responding to climate change. Heïdi has faced many challenges: violent winds alternating with a complete lack of wind, rough terrain, complete whiteouts, problems with equipment. Yet together she and Matthieu have seen Lenin’s bust at the Pole of Inaccessibility (she was the first woman to get to this point in Antarctica), reached the South Pole itself and collected huge amounts of valuable data on how the melting Antarctic will affect sea levels around the world. They have also hosted live educational webinars for 300,000 people of all ages in 40 countries.

Heïdi we salute you – for your extraordinary physical and intellectual courage and your pioneering spirit.

Truly, you embody the spirit of a modern Shackleton!

17/01/2026

DEFENDER RALLY wins at DAKAR.

After 15 days of brutal competition in the Saudi desert, the Dakar Rally ‘The Everest of Motorsport’ ended today with the Defender RALLY team dominating their category in first, second and fourth place.

“I feel exhilarated, amazed, and I can’t believe it. It hasn’t really sunk in yet. To see the three Defenders come over the line together, it’s the culmination of an incredible team effort. To see us win it in our first race has made history, and to also come second in such style. The team spirit has just been incredible. They’re just so proud.” - Mark Cameron, Managing Director, Defender

As Official Expedition Apparel Supplier to the whole team, Shackleton congratulates winners , his navigator and the whole Defender Team for turning the dream into a reality. Defender Rally sealed the Stock category victory with a winning combination of capability, durability and teamwork. Shackleton co-founder interviewed the drivers before the race began - stay tuned to our social channels to find out about what it takes to even finish the Dakar, let alone win it.

Grit, optimism, strength, courage… the Boss would be proud.

By Endurance we Conquer.

06/01/2026

THIS IS YOUR WINTER FORTRESS

Introducing the ALL-NEW Fuchs Down Jacket - a no-compromise, lightweight best-in-class that does it all with zero fuss.

Named Fuchs for its Antarctic credentials (google Sir Vivian Fuchs), this jacket delivers expedition-grade warmth whatever you’re doing. Combining polar protection with a design that’s extremely comfortable and easy to wear, you can throw the Fuchs on over anything for instant warmth when stepping out of your mountain refuge, helicopter, chalet or city address.

“I’ve worn the Fuchs every day for the past two weeks, first in the Alps and then in London. In Chamonix it was instantly warm on cold starts, super-comfortable and lightweight … I barely took it off. Back in London, it’s hard to imagine a better combination of looks and performance in the freezing cold. The only drawback is having to continually hide it from thieving teenage sons.”

, Co-Founder
___

Fuchs Down Jacket
3D Box wall baffle construction for ultimate warmth
Extremely durable and water repellent Pertex diamond fuse shell
Helmet compatible insulated hood
RDS 800FP 90/10 Goose Down
Cohaesive cord locks
YKK Aquaguard Zippers
Developed and tested in Antarctic expeditions

05/01/2026

IN HONOUR OF THE BOSS - OUR GUIDING STAR // 5th January 1922

“I love the fight, and when things are easy I hate it”
– Sir Ernest Shackleton in a letter home, 1914.

Today marks the day when, on January 5th 1922, Sir Ernest Shackleton died peacefully in his cabin aboard the Quest, moored off South Georgia.

It took the Boss just shy of 48 years to make his indelible mark. His path led from obscure birth in Ireland via school in Dulwich to the legendary Antarctic exploits that enthralled the world. Rather than bring the body back for burial with honours, Lady Emily Shackleton instructed the crew to bury her husband in the Antarctic, “where his heart is”. South Georgia now guards his simple gravestone, with its now iconic image of a nine-pointed star hewn in granite.

That stellar emblem has been a constant guide in our own quest - to honour his legacy as the global icon of exploration, courage and leadership. It appears on all our expedition-grade equipment, illuminates our partnerships with today’s extraordinary explorers and inspires our expeditions division.

Even now, the Shackleton name has never been more resonant. He’s fêted in film, taught at Harvard as an exemplar of crisis leadership and is the daily inspiration for our company.

Here’s to a year whose challenges all lead to personal growth. As Sir Ernest knew better than anyone, there’s no faster route to that greatest of gifts.

03/01/2026

Great day at the office for the Rally team at with leading the charge in the Saudi desert.

25/12/2025

EXPLORING FURTHER, YEAR BY YEAR

At the end of another year packed full of distance travelled, we’d like to thank you for being part of Shackleton’s own journey, all those pictured and so many more. Your continued support has shaped where we’ve travelled, how we’ve designed and what we’ve built this year.

This year amongst countless expeditions, journeys and campaigns, exploration took many forms. In spring, we covered over 200 off-grid kilometres through Morocco, moving from the Agafay Desert to the High Atlas Mountains - a journey shaped by vast landscapes, silence, and a slower pace. In Patagonia, photographer and expedition partner pursued the elusive puma across rugged mountains, windswept valleys and open plains - a story of courage, preparation, and patience, set against one of the most uncompromising landscapes on earth. And in autumn, we returned to South Georgia - where Sir Ernest Shackleton’s finally saught rescue, and where his gravestone still stands by his request - as retraced the legendary first crossing of the island’s formidable central ridge, in honour of the Boss.

Each frontier illuminated something different - not just geographically, but in perspective. A reminder of what drives us to explore in the first place: endurance, curiosity, restraint, and the pursuit of that internal transformation which lies beyond the map.

To everyone we’ve had the privilege to work with this year - our partners, expedition teams, photographers, guides and collaborators - thank you. We’re proud of what we’ve built together and excited for what comes next.

Wishing you a very Merry Christmas.

22/12/2025

‘CONJURING UP FESTIVE SPIRIT’

In the midst of a desperate struggle to survive the harsh and unforgiving Antarctic conditions during Shackleton’s Trans-Antarctic Expedition of 1914–1917, there was no sense of the ‘Boss’ or his men succumbing to defeatism. When the time came, this indomitable group conjured up the necessary festive spirit despite the circumstances.

In December 1914, Endurance lay beset in the Weddell Sea pack ice, though the full consequences were not yet clear. Christmas dinner was held at midnight on December 22nd and was notably elaborate. The meal began with whitebait and turtle, followed by jugged hare, mince pies and Christmas pudding. The men toasted one another with stout and rum, taking warmth and comfort as the ice outside tightened its grip on the ship.

By the following Christmas, their fortunes had changed. Endurance had sunk, and they were camped on the Weddell Sea ice that had been the expedition’s undoing. The party would need to haul the boats by hand to open water, with the most favourable conditions expected on the night of December 23rd. December 25th could not be spared as a day of rest, so Christmas was again observed early, on December 22nd.

Shackleton recorded the occasion in his journal: “December 22 was therefore kept as Christmas Day, and most of our small remaining stock of luxuries was consumed at the Christmas feast… for the last time for eight months we had a really good meal.”

The meal served a practical purpose, reducing weight for the journey ahead, but it also reinforced morale at a critical moment. Such gestures reflected Shackleton’s leadership and his understanding of the importance of maintaining spirit and cohesion under extreme conditions.

These moments, modest in scale but significant in effect, remain central to the story of the expedition and help explain why the endurance, discipline and humanity shown by Sir Ernest and his men continue to be regarded as among the most remarkable in the history of exploration.

Photo: Midwinter Feast on the Endurance, June 1915, and hauling the James Caird, by Frank Hurley.

21/12/2025

Shackleton’s marked the winter solstice (northern hemisphere) this weekend with a unique personal challenge - The Longest Night: a solo 100-mile run across the South Downs.

He completed the journey in 25 hours 51 minutes - 18 hours of which was in darkness.

Asked why he chose to take it on, Max said, “It has simply been too long since I attempted something I wasn’t sure was possible.”

And on the things that helped him succeed, he cited optimism as a key trait that enables him to endure the literal and metaphorical dark moments.

Huge congratulations from the whole team!

Shackleton

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