Windfall Media

Our company was founded on a belief in the vital importance of social media to understanding public opinion. We harness this to deliver online insight across all industry sectors in support of the corporate communications, PR and investor relations needs of companies and media agencies.

The roots of the company reach back to 2006 and the introduction of one of the first social media monitoring platforms, iFeed. Endorsed by the Public Relations Consultants Association (PRCA), this proprietary platform, exclusive to Windfall, forms the basis of our technology lead in blog discovery and surveillance. Analysis is at the heart of our products, which we think of as knowledge-based, rather than data-led. As such, we believe Windfall is unique in fusing best-in-class technology with human analysis to deliver intelligent monitoring products to companies, brand managers and media agencies. Windfall works with a variety of organisations to identify, track and influence key social media stakeholders. Our client experience spans a variety of industry sectors, from healthcare and consumer to financial and professional services and property. Here, we’ve helped large banks, pharma companies, auto manufacturers, aero engine makers and consumer tech brands meet their online audience and manage their reputations throughout digital communities. In the past year, we’ve also applied our special blend of social media analysis to the UK electorate, providing social media monitoring to the Liberal Democrats throughout the 2010 UK Election campaign. And most recently, Windfall has added Accounting and Consulting to its roll-call of sector specialty, working with one of the Big 4 Audit firms to audit and monitor stakeholder discussions across a variety of social media communities.