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Fashion stylist Hollie Lacayo based in London has worked on fashion editorials ranging from haute couture to designer and high street fashion, including work published in Vogue and GQ Magazines.

06/11/2023

It seems really strange to be uploading a post that very few people are going to see. Sharing information is something we can all do freely yet try to talk about some things and shadowbans pop up or lack ofexposure. Certainly when I've spoken about CGI and AI on here and shared it to my stories all of a sudden there is only an audience of 1 or 2 compared to the usual numbers, but here goes.

A UTM or Urchin Tracking Module is a simple piece of code that allows links to be trackable. A really easy way to tell is that it's everything that comes after the question mark in a link that you share. That question mark and that subsequent data has no reason to be there other then to track. It's one of the ways flights increase in price when you share info to the group chat. Or clothing sites say this item is hot or has had so many sales in the last 24 hours (not always true) to increase pressure to buy after sharing a link with a friend. Be wary of sharing with UTM's if you want to either keep the cost of stuff down or minimise some of the phycological manipulation the sellers use.

01/11/2023

People of differing backgrounds are often portrayed in outdated one dimensional stereotypes or as an extinct exotic race disregarding their rich cultural heritage. In the fashion industry, the use of contrasting backgrounds, such as impoverished communities, to highlight white models and expensive clothing is exploitative and insensitive. So many fashion editorials have been based on this concept and they were ones I used to be drawn to. But slum dwellers living on £1.25 a day sat next to luxurious fashion items they are unlikely to ever afford, this kind of portrayal is neither fun nor funny.

It's crucial for the fashion industry to be more mindful and inclusive, avoiding perpetuating harmful stereotypes and promoting diversity and respect instead.

And then to speak of photoshoppers within the industry. It is easy to see how beauty standards have reached the level they have, when you take a step back and remember that models sizing represesent a small percentage of the population (5%) and then pictures are nipped, tweaked, touched up by the very best photoshoppers in the industry such as Pascal Dangin. Without even realising it you would have seen 1000's of images of his work (Calvin Klien, Dove, Vogue to name a couple).

In one Vogue edition he flawlessly retouched a whopping 144 images, including 107 adverts and 36 stunning fashion pictures. Including the cover. Despite his incredible talent, he has never been given the credit.

Dangin also worked on the Real Doves Real Women campaign (yep 'real' retouched women - eye roll) retouching images to maintain the natural beauty of individuals without making them appear unattractive. He mentioned how it was a great challenge to ensure that everyone's skin and faces showed the journey they had been through, while still looking appealing. However, Unilever, the company behind the campaign, has stated that the retouching was only done for dust and color correction purposes.

Let's start a conversation about the importance of crediting photo editors and extras

30/10/2023

In a world saturated with advertisements, have you ever stopped to consider the impact of the 3,000 ads we encounter daily? It's a staggering number, and we should all think about the importance of becoming mindful consumers.

Everywhere we turn, from billboards lining our commutes to the endless scroll of social media feeds, we're bombarded with marketing messages. It's become so intrinsic to our daily lives that we often forget to discern between what truly matters and what's merely a fleeting impulse.

Before clicking that "Buy Now" button or reaching for your wallet, take a moment to reflect. Ask yourself, "Is this purchase aligned with my values and needs, or am I being lured by clever marketing strategies?" 🤔

Conscious shopping is about aligning your choices with your beliefs and goals. It's about investing your time and money in products and experiences that genuinely add value to your life and the world around you. 🌈

We all have a unique opportunity to lead by example, showcasing how conscious consumerism can have a positive impact not only on our lives but also on the global community.

Let's make informed choices that support sustainability, ethical practices, and our personal well-being. Together, we can turn the tide and create a more mindful and responsible consumer culture.

Are you ready to make a difference with your choices? Share your thoughts and experiences on mindful consumerism.

27/10/2023

Some designers argue small (sample) sizes are an economy of scale because they use less fabric. They jump on the cyclical blame bandwagon of petit sizing sells and it being the only way. A reality that the high street ad campaigns have shown to be not true when using women of realistic size.

What doesn't seem to broach the conversation is the topic of flying these looks around the world to be featured in magazines. The looks you see on the runways at fashion weeks are created once.

It is true that a lot of craft, time and energy goes into making these designs, however, it is terrible that this look is then flown around the world to be featured in different magazines.

Would a simple sustainability swap not be to create duplicate samples that cover a smaller loaning area. One could argue that this wouldn't work with the pressure designers are under to constantly create new designs (it went from 2 a year to four, to now any number) but that again just goes to show how misplaced our current ideas are.

Focus on quality and think sustainably.

25/10/2023

Have you ever noticed how trends have a way of coming back into style? I mean, who would have thought we'd see the return of the scrunchie? 😅

It's crazy how things that were once considered so unfashionable can make a comeback. Some say it takes about 15 years for a trend to gather enough nostalgia to be revived.

And while there are those timeless trends like Victoriana and the seventies that never really go away, even smaller trends can surprise us by resurfacing.

Take the aforementioned scrunchie, for example. It had a major fashion faux pas moment, even being referenced in SATC, but guess what? It's back and better than ever! 🙌

So next time you think something will never come back into style, just remember, that fashion has a funny way of proving us wrong. 😉

23/10/2023

This theory discusses how a woman's body was once seen as a prison.

Before the 1920s and World War 1, women were confined to their homes, tied to the sink. But with the progress made in medicine, aspirations, and the impact of the two wars, women broke free from their domestic roles and started entering the workforce and other areas of society.

However, with each advancement, there emerged an ideal of extremely slim women that was unattainable for 95% of women. Just think of Twiggy in the sixties and the waif-like aesthetic that coincided with the introduction of the pill.

Fashion has also played a role, fluctuating between different aesthetics like the strong athletic Amazonian women of the 80s and the he**in chic look of the nineties (once again, an unrealistic body type).

It's important to note that while it's often said that women used to wear corsets, we must not forget that men in high society also wore them to achieve a certain look. Let's challenge these ideas and remember that everyone's body is unique and beautiful in its own way.

20/10/2023

What's the difference between macro and micro trends? 🌟 Macro trends are big changes driven by politics, economy, and technology that create long-lasting shifts.

Take, for example, the comeback of Victoriana every season or the enduring shift towards casual clothing and acceptance of loungewear after the early 2020s.

On the other hand, micro trends are all about colours, shapes, and fabrics that don't follow the typical 15-year trend cycle. Remember dresses over jeans? Or the trend of drawing on beauty marks? Peplum tops are another great example of a micro trend!

The trick is to buy into the macro trends as these have proven longevity, by buying into the classics that always stay in style you'll get much more wear than micro fashion pieces.

18/10/2023

Hey there, for all the believers of sustainable fashion out there, let's take a moment to reflect on the amount of cotton in our wardrobes.

Think about your favourite cotton T-shirt, for instance! Did you know that producing just one of these bad boys requires the amount of drinking water an average person consumes in three years? 😮

And that's not all - the cotton industry's water consumption has even led to the depletion of the Aral Sea, which used to be as huge as 26,300 square miles or 6.8 million football pitches (I double-checked this, and it's mind-blowingly true!). 🏞️

Now, while we may not be able to shop sustainably all the time, we can certainly shop with conscious choices in mind. Let's make a difference! 💚
🌱

17/10/2023

In September 2013, after the tragic Rana Plaza collapse, 200,000 brave souls took to the streets in protest. These are the very people who create our clothes, yet their voices went unheard.

Just imagine if 200,000 workers went on strike here in the UK; the impact could be huge! These individuals risked their lives for a cause, only to be accused of treason and damaging their country's reputation by demanding better conditions for foreign workers.

The authorities responded with rubber bullets, tear gas, and even physical violence against the protestors. Can you believe that? It's alarming!

Bangladesh has around 4,500 factories, and according to the Workers Rights Consortium, it would cost around 3 billion dollars over five years to ensure decent standards in all of them. Now, here's an eye-opener: the fashion industry made a staggering profit of 1.95 billion dollars between 2022-2023, as reported by Fashion United Industry Statistics. So clearly, there is immense potential for positive change 💪✨
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13/10/2023

Did you know that only 5% of women in the US have model sizing?

It's true! Many women simply do not have the resources or time to achieve that "perfect" body. But here's the thing - the images we see of those supermodels? They're not even real! They're digitally enhanced to make them even more unattainable.

Society is creating this unrealistic idea of beauty that is just not healthy or empowering for women. Even brands that claim to showcase "Real Women" still retouch their photos, promoting this fake body ideal that leaves us feeling inadequate.

However, when brands actually reflect the weight, age, and ethnicity of their real-life customers, purchase intentions rise by a whopping 300%!

So maybe instead of just talking about media literacy in schools, brands should start listening to what consumers really want.

The truth is, real life is better than this manufactured reality. Let's embrace our uniqueness and celebrate the diversity of beauty! 💪🌟

11/10/2023

It's amazing how much judgment and personal responsibility can arise from these words. And before anyone attacks me, I'm not suggesting that we shouldn't hold ourselves accountable to our own morals.

When it comes to judging where people shop, the clothes they wear, or whether they use plastic bottles, it makes us feel like we're facing it alone. In reality, we should empower consumers as Kings and Queens and it's only by working together that we can make a difference.

Through collective buying power, choosing not to buy, or participating in advocacy and protests, we can create change.

Johan Hari makes a great point in his book 'Stolen Focus' about how, when people united and protested against hairspray companies using a chemical that harmed the ozone layer, they were forced to remove it. If people had simply criticized each other in private without taking action, nothing would have changed.

Let's remember that together, we have the power to make a difference!

09/10/2023

Did you know that step change found that single women are three times more likely to have store card debt? 😮 It's understandable why consumers feel safe when pitched to at the till, as they're comfortable in a familiar environment and enjoy having a card with a large logo. But here's something to consider – while credit card interest is usually around 15-18% APR, store cards can be as high as 30%! 😱 And that's not all, hidden in the ts&cs are punishing fines and late fees, like £20 per email! 😬 Stay informed and be mindful of your financial choices. 💸✨

Address

Kings Avenue
London
SW48EH

Telephone

+447983520275

Website

http://www.hollielacayo.co.uk/

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