28/11/2025
Prof. Usman Jaffer (CEO Health Protocol and Health-Shared) sits with Dr. Neil Meltzer (CEO, LifeBridge Health) to unpack a truth most health systems overlook:
People don’t change because they’re told to.
They change when they trust — and when their community moves with them.
Dr. Meltzer shared why investing in communities of practice and digital incentive-based coordination isn’t optional anymore:
🌱 Chronic diseases aren’t improving with traditional approaches
🤝 Trust moves faster when peers lead peers
📣 People listen to people who live what they live
🔥 Accountability grows inside communities, not clinical walls
This is exactly what Health Protocol is building:
A global health layer where community trust, shared accountability, and digital coordination accelerate real behavioural change.
Communities > isolation.
Trust > instruction.
Activation > awareness.
The future of health is collective.