Coach Alex Dick-Cleland

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Coach Alex Dick-Cleland

I coach guys to be FIT, STRONG, HEALTHY & CONFIDENT

12/02/2026

Two very different personalities for a water park…

12/02/2026

The men in the don’t just look GREAT

They PERFORM GREAT

And do AMAZING things with their body

My mission from day one was stories like all of these guys!

I became a coach to positively impact peoples lives across the globe

For guys to experience how incredible their life becomes when they push the realms of health and fitness.

For guys to understand what it feels like to be strong and fit

And how much more they get from life.

You could get rich from winning the lottery…

You could go viral off one video…

You could meet your partner in a supermarket by chance…

But a fit body has to be earned

A fit body has to be built through dedication, hard work and perseverance.

Nobody can give it to you.

You can’t get fit through luck.

And in my opinion it is the ultimate form of self worth.

“It’s selfish to think about building my fitness”

If you ask me, it’s selfish of you to not build yourself into a fu***ng superhero.

The one who can show up at their best when people depend on them!

And does things people look at in owe.

There is few better feelings than knowing we are building an army of FIT FOR PURPOSE legends inside the EMA

Men and women who want to be the best version of themselves and smash life!

To all past, present and future ladies and gents that rep the EMA badge with pride, you’re my inspiration

Grateful for every single one of you who continually pushes themselves beyond what you initially thought was capable

PERFORM AND TRANSFORM

11/02/2026

You want to know the real secret to long term success?

It’s when your accountability each days look something like
Monday - 90%
Tuesday - 30%
Wednesday - 80%
Thursday - 70%
Friday - 20%
Saturday - 90%
Sunday - 40%

But you accept and know that if it was all you could give on that day, then you gave 100% of what was possible

If you can only win on a 100% perfect day, you will lose most weeks

Stop striving for the perfect day

Or the stars to align before you do something

Because, I am telling you now… you’ll be waiting a long time for that day…

Those that win long term are those that accept life happens but continue to show up doing the best they can in that particular season of life.

Rather than saying “I’ve failed, none of this now matters, I’ll start again next week”

10/02/2026

Do you ever feel like you’re doing everything right on paper, but still look like you workout?

You’re training hard, staying consistent, tracking your food 
But the results? 
They don’t match the effort you’re putting in and something feels like it’s missing.

And that starts to get in your head.

When your body doesn’t match the effort you’re putting in, it quietly chips away at your confidence

“Is this right?”  “Should I be eating this?”

“Should I do more running?”

“Maybe my training split is wrong?”  Which means you’re just guessing

And I am sorry to say, guessing doesn’t get results…

Because no matter what you change, it will always feels like something’s not right 
Like your body is stuck

Like once you hit 30, it was all downhill… 
Like all this work you’re putting in, is leading to... not much

That’s the hardest part for most of the guys we work with 
Not the effort 
Not the showing up 
But the constant feeling that their body should look and perform better for how hard they push it

That’s exactly who the EMA is built for

We help men over 30 stop feeling confused with fat loss so they can get lean up without losing performance taking a back set and finally feel proud of the results they can see in the mirror and race day! 
This is definitely not about doing more… 
It’s about doing the right things, in the right order, with the right strategy behind it

You already have the work ethic 
What you’ve been missing is the system built around your busy life

Where you have clear cut guidance in what you need to do every day to lose unwanted belly fat and run faster than all your mates!

We build strength, fitness and a body that PERFORMS

So you can feel younger, not older!

Ready to stop guessing?

DM me PERFORM to learn more about our coaching

09/02/2026

Comment the word “GUIDE” and I’ll send you a copy of our simple 10 step guide to lose fat & build performance 👊🏼

Number 5 has been the biggest game changer for me!

08/02/2026

The Weekly Debrief

Straight into the routine in the sand pit

Eating good foods, smashing training and working hard 💪🏼

It’s amazing what a change in environment and weather does to your mood and productivity…

Monday morning EMOM club .dxb

Feel grateful to be able to operate from anywhere in the world

Men like Cian looking absolutely insane and setting standards

A mirror that knows the way to my heart…

Good work and coffee spot hunting

Run down Kite beach on a Thursday morning sure beats the Manchester canal

Protein salad box lunch’s have been a regular this week

90kg sn**ch doubles

First haircut without my bro in 8 years…

Date nights just got a level up… bit of touristing seeing the worlds tallest building, food at the time out markets and the cinema

Our idea of a good time… smashing podiums with the wife .race

Eagerly waiting for our sponsorship…

Happy Sunday legends! Hope you had a great week 👊🏼

07/02/2026

Hyrox at the end of the day, is a runners game…

If you want to improve your race time and performance

The biggest ROI tasks you can do is focus on getting faster and fitter at running

30s average improvement to your runs gives you 4 minutes faster time

(And that isn’t even taking into consideration how much faster your Rox zone time would be as well)

+ the fact you get fitter at running, you will recover more efficiently on the stations

Meaning… it’s a double positive

Focus on these 3 types of runs for Hyrox:

1. Intervals - running fast and high intensity
2. Compromised running - running on tired legs with post station fatigue
3. Long Easy runs - these are where you build your huge fitness base

Comment RUN below and I’ll send you over a sample 5 day and 6 day Hyrox workout plan that will get you fit and fast for Hyrox

Address

Deansgate
Manchester
M3 4

Website

https://www.everymove.academy/coachalexlinks

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