04/02/2026
The number of home care agencies has exploded — from around 8,000 in 2010 to over 13,500 today.
But growth doesn’t equal quality.
Demand has risen, inspections haven’t kept pace, and low barriers to entry mean anyone can set up shop. And while there is excellent care out there… there’s also a lot of poor‑quality provision.
Here are 6 red flags to watch for when choosing a home care provider:
1. They’re cheap
Good care is never the lowest bidder.
2. Staff travelling long distances
Reliable care is built on local teams.
3. Constant office staff turnover
If you speak to someone new every time, that’s a problem.
4. They say “yes” to everything
Overpromising = underdelivering.
5. Poor communication
You shouldn’t have to chase for updates or clarity.
6. Newly registered + no inspection yet
Registration alone tells you nothing.
Final thought:
The growth in home care reflects system pressure — not rising quality.
Choice only works when it’s an informed choice.
If you support clients, commission care, or work in the sector — this stuff matters.
