Endurance Academy

Evidence-based performance consultancy for serious amateur & masters runners and cyclists.

18/03/2026

Performance isn’t about working harder. It’s about working smarter.

For over two decades, I’ve helped athletes—from professionals to age-group competitors—identify the critical gaps in their training, fuelling, and recovery. The difference between stagnation and progress often comes down to three key adjustments.

That’s why I’m offering the Endurance Audit: a 45-minute, one-on-one review of your current approach. You’ll receive:

- A clear, data-driven analysis of what’s working and what’s not.
- Three actionable steps to break through your plateau.
- £79 credit toward ongoing coaching if you choose to continue.

Only 5 spots available this week. Secure yours via the link in my bio or DM for details.

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14/03/2026

Most athletes who come to me think they need to train more.

More miles.
More sessions.
More intensity.

But very often, the real problem isn’t training.

It’s energy availability, recovery, and structure.

This week’s case study was a masters athlete in his late 40s.
Training consistently, motivated, doing all the right things on paper — but feeling flat, tired, and frustrated that performance wasn’t improving.

When we looked properly, the issues were clear:

• Not eating enough for the workload
• Poor carbohydrate timing around sessions
• Inconsistent recovery nutrition
• High life stress on top of training
• No real structure to the week

We didn’t add more training.

We fixed the basics first.

Daily intake.
Meal timing.
Session structure.
Recovery.
Sleep.

Within a few weeks:

Energy improved
Sessions felt easier
Weight stabilised
Confidence came back
Race performances improved

This is the reality for a lot of serious amateur and masters athletes.

You don’t need an app.
You don’t need another generic plan.
You need the right adjustments, based on your life, your training, and your physiology.

That’s the work we do at Endurance Academy.

Endurance Academy
Performance consultancy for serious amateur & masters athletes

Enquiries via message or website.

12/03/2026

AI is becoming part of endurance sport.

Training apps, recovery scores, wearables, AI-generated plans — athletes now have access to more data than ever.

In many ways, that’s a good thing.

Structure is easier to build.
Sessions are easier to track.
Workload is easier to monitor.

But performance — especially for masters athletes and professionals — is rarely limited by a lack of data.

It’s limited by context.

Work stress.
Sleep.
Fuelling.
Injury history.
Recovery capacity.
Life outside training.

Two athletes can follow the same programme and get completely different results.

Not because the plan was wrong.

Because the situation was different.

Technology is a tool.

Used well, it’s powerful.

But coaching still comes down to judgement, experience and understanding the person behind the data.

I’ll go into this more over the next few posts.

10/03/2026

One of the biggest shifts I see with masters athletes is this:

Recovery becomes the limiter.

Not motivation.
Not discipline.
Not willingness to work hard.

Most professionals I work with are highly driven.

They train consistently.
They push intensity.
They want progress.

But after 35–40, life stress often increases at the same time recovery capacity decreases.

Work.
Family.
Sleep.
Travel.

Training has to fit around all of it.

The athletes who keep improving aren’t the ones who train the hardest.

They’re the ones who manage recovery best.

Structure matters more than ever.

08/03/2026

A common pattern I see with masters athletes and professionals balancing demanding careers:

They try to solve fatigue with more effort.

More intensity.
More sessions.
More pushing through.

But the real limiter is often recovery capacity.

When work stress, life stress and training stress stack up, the solution is rarely “train harder”.

It’s better structure.

Adjust intensity.
Align fuelling.
Protect recovery.

The goal is always the same:

Sustainable performance.

06/03/2026

Many masters athletes I work with are incredibly disciplined.

They rarely miss sessions.
They train consistently.
They push intensity.

But fuelling often doesn’t keep up with the workload.

Years of general health messaging — eat less, avoid carbs, keep things “clean” — can clash with the demands of endurance sport.

The result?

Fatigue accumulates.
Recovery slows.
Performance plateaus.

Endurance performance relies on energy availability and carbohydrate availability.

Not excess — but alignment.

For professionals balancing demanding careers and training, that alignment becomes even more important.

Training structure matters.

Fuelling structure matters just as much.

04/03/2026

Most professionals I work with are highly disciplined.

They don’t miss sessions.
They push intensity.
They want progress.

But in your late 30s, 40s and 50s, the framework has to change.

Work stress + training stress + inconsistent fuelling
will eventually catch up.

The solution isn’t to train less.

It’s to train with greater alignment.

Structured progression.
Fuelling that matches intensity.
Recovery respected — not ignored.

This is where performance becomes sustainable.

If you’re balancing a demanding career with endurance sport, this is the shift that matters.

27/02/2026

That weekend long run feeling… 🏃‍♀️

➡️ Start: fresh, smiling, ready to go 😁
➡️ End: sweaty, sore, happy 🥵

But here’s the truth 👉 those miles are where the fitness happens 💪
Fuel well, pace smart, and the finish line always feels worth it.

💬 Tag your training buddy who drags you out for these!
🔖 Save this for when you need motivation on your next long one.

⸻

25/02/2026

🧬 New ISSN Position Stand on Antioxidants & Performance! 🧠

Antioxidants are NOT a “one-size-fits-all” solution for athletes. According to the latest International Society of Sports Nutrition review:

🍒 Food first — whole foods packed with antioxidants are best.
🔥 Train hard, recover smarter — moderate oxidative stress actually helps adaptation.
💊 Supplements? Use them only when needed — too much can dampen training gains.
✨ Evidence supports smart use of things like tart cherry, creatine, omega-3s.

Train hard. Eat well. Let your body adapt. 💪

23/02/2026

📊 Metabolic Report = Fuelling Smarter

Want to know exactly how much energy your body needs each day? Our reports calculate your BMR, TDEE, and exercise energy cost — then translate it into real-world fuelling guidance.

✔️ Avoid underfuelling (RED-S risk)
✔️ Support recovery & performance
✔️ Learn how to fuel smarter for training & life

💬 Curious what your numbers look like? Drop us a DM 👇

💡 Save this if you’re building towards winter training
🔁 Share with a training buddy who always underfuels

22/02/2026

⚖️ Weight Loss & Lifestyle Nutrition

Not every goal is about racing faster. For many people, it’s about feeling healthier, having more energy, and building habits that last. That’s where our Weight Loss & Lifestyle Nutrition service comes in. 💡

With this plan you’ll get:
✔️ Personalised nutrition guidance — tailored to your lifestyle, not a one-size-fits-all diet
✔️ Simple, balanced meals — that are practical for real life (no fad diets here)
✔️ Behaviour change support — to help you create lasting habits
✔️ Accountability & education — so you understand why changes work, not just what to do

This is for busy professionals, parents, or anyone who wants to lose weight in a healthy, sustainable way — without restriction or confusion.

💬 Do you find consistency or knowing what to eat the hardest part of nutrition? Comment below 👇

💡 Save this if you want to build healthier eating habits
🔁 Share with a friend who’s been thinking about a reset

➡️ DM us today to start your Weight Loss & Lifestyle Nutrition plan.

07/11/2025

Friday check-in 🔍

Before the weekend begins, pause for two minutes to reflect:

1️⃣ One session that went well
2️⃣ One thing you learned
3️⃣ One small win outside of training

These reflections help you build awareness, not just fitness.

Because performance isn’t just about watts, pace, or distance — it’s about progress in the small details 💙

Enjoy the rest day, recovery ride, or easy jog — you’ve earned it 👊

Address

Newcastle Upon Tyne

Telephone

+447738586985

Website

http://enduranceacademy.co.uk/

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Psych-K-r South London
117 Casino Avenue, London

Want your practice to be the top-listed Clinic in Newcastle upon Tyne?

The Endurance Academy

Hi, thanks for checking out our page ‘The Endurance Academy’ the new rebrand of ‘Bateman Sports Therapy. We're still working away in the background, so expect lots more to come from the site in the future.

So who are we? We are a close knit group of sports scientists and coaches (Jon Bateman & Alan Copland) who work with competitive and recreational athletes of all levels to ensure they surpass their goals. Working across Northern England and Central Italy, we offer a number of services that we feel are integral when supporting you guys.

So what can we offer you? A training program which can include cycling, swimming, running and strength work. A nutritional plan which will assess your current eating habits and help you lose that fat mass while keeping that much wanted lean mass! A top class sports massage service service to keep those aches and pains away, allowing you to stay consistent in your exercise routine. Consistency is key! Finally, our mentoring service. This is ground breaking and something that we all need but maybe don't quite understand. Why do we do what we do? Do I really want this? I've lost my mojo? All sound familiar?

Short and sweet for now, but get in touch for more on what we can do for you.