08/10/2025
This Christmas, donor behavior is shifting!
Charities who understand their audience will be the ones who thrive during the festive campaign.
Research shows a decline in giving by 6% among 25–49-year-olds, but an increase among 50–65-year-olds.
🟠 That means your message, your location, and even your event planning need to align with who’s actually giving.
📍 Think about where your supporters spend time.
💬 Tailor your messaging to their motivations.
📊 Use your data to focus your efforts where generosity is rising.
When you know your donors, you can make every campaign goal realistic, purposeful, and impactful.
👉 Dive into more Christmas insights in our festive latest guide: https://lnkd.in/eaHWR9XT
