27/11/2025
Who you listen to online matters — especially when it comes to your skin.
In an era of self-declared “experts,” it’s vital to know how to recognise real expertise.
In medicine, and particularly in skin of colour dermatology, true expertise is built on three things:
1️⃣ Training
2️⃣ Experience
3️⃣ Output
These aren’t optional. They’re essential.
Because guidance from someone without these foundations can lead to misdiagnosis, scarring, hyperpigmentation, delayed treatment, and long-term harm.
Today, Dr Ophelia E. Dadzie (our founder) is sharing this framework so you can protect yourself — and your skin — from misinformation online.
And because this matters so deeply, she is launching an educational campaign:
✨ Know Your Expert ✨
A series designed to help you confidently identify credible voices in dermatology and skin care, and navigate social media safely.
Your skin deserves evidence-based advice.
Your health deserves qualified expertise.
Thank you for being here and learning with us.
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