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Move Well Coach, Penarth (2026)

I've studied movement for 6 years and love the freedom and physical dominance it has given me. Since starting the Move Well Coach in 2022, I have really enjoyed coaching and helping dozens of people get in shape and train pain free. Additionally, after studying under The Institute of Health I am proud to also offer nutrition and supplement plans based on in depth blood analysis. My goal is to help hundreds of people optimise their health and movement capabilities!

10/03/2026

9 months ago, Rob’s blood work looked worrying.

CRP at 14.
White blood cells dysregulated.
Uric acid in gout territory.
Ferritin through the roof.
Afternoon crashes.
He actually caught shingles.

Doctors even mentioned the word leukemia.

He felt flat. Exhausted. Inflamed. Fragile.

Fast forward 9 months….

CRP down to 1.9.
White blood cells stabilised.
Uric acid normalised.
Ferritin almost halved.
Lipids improved.
Immune system balanced.

More importantly
He’s training consistently, running every week.
Working towards his first chin-up. Even practicing handstands!

He has no afternoon crashes.
He feels clear-headed and confident in his body.

This wasn’t a detox.
It wasn’t from “pushing harder.” or smashing himself in the gym.

It was system work.
We looked at systemic inflammation.
Stress load on the body.
Metabolic flexibility.
Nutrition.
Nervous system regulation.
Strength training (starting VERY easy to begin with)
Precise supplementation.

We didn’t chase symptoms or try to diagnose.
We just looked to rebuild capacity.

This is what people miss.
You can’t separate performance from physiology.
If the system is inflamed, stressed and dysregulated, no amount of motivation fixes it.

But when the system stabilises?
The body adapts.
Energy returns and strength builds.
Confidence grows and everything in life feels easier and better.

We’ve now moved from damage control to health optimisation.
That’s the real win.

I have 2 spaces for 1:1 coaching in March. Dm me for more info.

02/03/2026

I was studying to be an accountant.
Which, if you know me, sounds ridiculous.
My first proper job was as a Software Tester for an accounting software company.

I ended up teaching myself to code and became a software engineer.

Another “what on earth is going on?” phase of my life.
I spent 8 years in that world.

On paper, it looks completely different to what I do now.

But I was thinking about it the other day, perhaps it was all “meant to be”.

Accounting trained attention to detail -
Whilst I would NOT be a great Accountant, I still managed to get 90% in one of my final exams.

Engineering trained systems thinking -
Working within different software teams meant exploring new tech and “failing fast”.

Debugging software trained pattern recognition - Getting to the root cause of issues so they could be rectified quickly.

And that’s exactly how I approach the human body.

When a client comes to me with chronic pain, low energy, or burnout, I don’t look at isolated symptoms.

I look at the system.

In software, you don’t fix the error message.
You fix the underlying architecture.

The same is true in physiology. Creating a system that is robust, versatile and capable by starting off with the basics and gradually progressing the work, adding complexity whilst the system adapts.

Want to know how I can help you?
Dm me “PRIMAL” and I’ll reach out 🙏🏻

18/02/2026

Here’s what I do when someone comes to me with chronic pain.

No long list of stretches. And certainly no “resting it.”

Step 1 - Assess the system.

We look at fundamental patterns:
Rotation.
Flexion / extension.
Isometric control.

Where are the real limitations?
How much capacity do they have?
Pain is rarely random. It’s usually a capacity problem.

Step 2 - Clarify the emotional driver.

I don’t care if the goal is:

“I want to run a marathon.”
“I want to ski without fear.”
“I want to play on the floor with my kids.”

The real question is:
Why does that matter?
Because without an emotional reason, adherence and belief is lower.

Step 3 - Find accessible patterns.

What movements can they currently do with control?
Then I layer in intelligent, versatile load.
Making it challenging but doable.
Novel, but not chaotic.

This is where the body starts remembering how to adapt.

Step 4 - Build the progression.

Not random cookie cutter exercises.

A structured, progressive program that:
• Matches their schedule
• Respects recovery
• Builds capacity gradually
• Keeps them engaged

Master the basics.
Then expand the range as capacity increases.

31/01/2026

I don’t wear whoops.
I don’t track calories.
In fact I don’t use any “biohacking” technology.

I believe that the human body is the most intelligent piece of technology on the planet.

And it always wants to heal.

So when something happens to my health - like feeling a bit unwell, dodgy stomach, or feeling lethargic, I use my faculties.

I think about what I’ve eaten that could have triggered this.

Does my gut feel inflamed?
Am I getting out in nature enough?
Have I stuck to my nervous system protocols?

9 times out of 10 I can trace back to something and adjust from there.

I use my own biofeedback markers (thinking about the quality of my sleep, poops, energy and digestion) to track how my body is functioning.

I choose local, organic and regenerative farmed produce, despite it being more expensive and less convenient to get hold of. Because this feels like the right decision for my ethics and my health.

I also like to live life. That means eating out at restaurants, enjoying the odd drink (negroni, quality whisky and good wine is far too pleasurable for me to give up completely) and not overthinking my diet too much.

Generally I stick to the 80/20 rule, where I eat organic and healthy at least 80% of the time.

I’m not saying that biohacking technology is inherently “bad” or that people should stop using it.

Just for me personally, I think it’s unnecessary and actually takes us further away from being inherently HUMAN.

Of course, everyone is different and if tracking things genuinely benefits you then that’s great.

However, if you want to start using the most intelligent piece of technology on the planet, learn to tune in to your own body.

Follow or DM if this way of thinking resonates.
❤️

28/01/2026

Joe’s testosterone didn’t crash because he was “lazy” or “undisciplined”.

It crashed because his system was cooked.
He was training hard.
Rushing meals (usually eaten in his van).
Running after kids.
Running a business.
Running on fumes!

On paper, he was doing “all the right things”. Exercising regularly and eating high protein meals.

In reality, his nervous system never stood a chance.

When we ran his bloods, the issue wasn’t motivation.
It was regulation.

So we stopped pushing.
Looked at the data and identified the bottlenecks.
He slowed his nervous system down, tightened up nutrition and added targeted supplementation (not guesswork).

Over 8–9 months, his testosterone went from 1 → 14.
No shortcuts.
No extreme protocols.

Just rebuilding the system from the foundations up so the body could do what it’s designed to do.

This is why I don’t “add more”.
I remove handbrakes.

If you’re training hard, eating well, but still feel flat, foggy or fried — it’s probably not effort you’re missing.

It’s alignment and regulation.

Dm the word “PRIMAL” to hear more about my Primal Health protocol.

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