Project Silverback Coaching

Project Silverback Coaching I help northern men and women get in great shape without losing their personality or giving up gravy

06/04/2026

“I’ve done challenges before… but this one blows the rest out the water.”

That’s what Hana said after finishing our 10 Day Challenge 👇

Lost 10cm off hips & waist
Hit 8k steps daily (after thinking it was impossible)
Stayed accountable every single day
Now moving into the 90 day programme 🔥

This is why I built Project Silverback the way I did.

No guesswork.
No being left on your own.
No “just follow the plan and hope for the best.”

You get:

Daily check-ins
Real accountability
Coaching that actually adapts to you

And a group of people who’ve got your back when motivation dips.

Next challenge starts 20th April – women only.

Why?

Because the women absolutely show up…
and I’m doubling down on that energy 💪

If you’ve been thinking about losing weight and actually sticking to something…

👉 This is your sign.

Mouth watering to the point you’re gonna need watch you don’t dribble all over the table 😋Just finished the next part of...
04/04/2026

Mouth watering to the point you’re gonna need watch you don’t dribble all over the table 😋

Just finished the next part of “Around the World in 50 Jackets”

Taste wise this might be my favourite country 🇪🇸

I used to work in a Spanish restaurant back in the day (and spend all my wages in there) 🤪

These might be that good I might have to have a different one for each day of the week on repeat 🔂

If you could only pick one which one you choosing out the three?

The way you speak to yourself matters more than the plan you follow.Is that voice in your head tough love… or self-destr...
30/03/2026

The way you speak to yourself matters more than the plan you follow.

Is that voice in your head tough love… or self-destruction?

Most people never stop to question it.

But it’s there every day.

Either a sharp jab on the pads…
or a missile blowing you apart.

You can have the best programme in the world,
but it won’t stand up to the self-criticism you feed yourself daily if it lacks perspective and nuance.

It’s like buying a luxury tour bus…
then tying the driver to the wheel and the pedals.

You’re one small mistake away from disaster.

Because eventually… your mind will either support your actions or sabotage them.

And no programme in the world can outwork a voice
that’s constantly pulling in the opposite direction.

Funny thing is…
you’d never speak to someone else the way you speak to yourself.

You wouldn’t tear them down for one bad day.

You wouldn’t tell them they’ve ruined everything.

You’d correct them.

You’d guide them.

You’d help them move forward.

But when it’s you it’s a completely different voice.

So if things aren’t clicking right now,
don’t just look at your plan…

take a look at the voice that’s driving it.

This might upset a few people…You can eat comfort foodAND still make progress.That’s the whole point of what I’ve been b...
29/03/2026

This might upset a few people…

You can eat comfort food
AND still make progress.

That’s the whole point of what I’ve been building.

⸻

For the last few weeks, I’ve been working on a recipe book built around one simple idea:

👉 Stop making food the enemy.

No more cutting carbs.
No more “good vs bad” foods.
No more rules that fall apart the second real life kicks in.

⸻

I built this around the most underrated food in dieting…

🥔 The humble potato.

Cheap. Filling. Versatile.
And massively misunderstood.

⸻

Food shouldn’t feel like punishment.

It should fuel your life.
It should be something you enjoy.
Something you actually take pride in.

⸻

So I’ve taken bold, takeaway-style flavours
from around the world…

And rebuilt them into high-protein loaded potatoes.

⸻

We’re talking:

🇬🇧 UK
🇺🇸 USA
🇲🇽 Mexico
🇯🇲 Jamaica
🇮🇹 Italy
🇮🇳 India
🇬🇷 Greece
🇪🇸 Spain
🇹🇷 Turkey
🇫🇷 France
🇧🇷 Brazil
🇦🇷 Argentina
🇲🇦 Morocco
🇯🇵 Japan
🇹🇭 Thailand

⸻

Right now, I’ve got 2 of 15 fully complete.

So yeah… still deep in the trenches 😅

But I want this done properly—checked, refined, and actually useful.

⸻

I’m aiming to have it ready in the next couple of weeks.

For now…

Here’s a sneak preview of the Japan section 🇯🇵

Which country would you want to try first?

28/03/2026

To fans & everyone who has followed us and continue to do so thank you for your support ❤️

27/03/2026

Definitely one of those days where the brain just isn’t firing properly.

You know the ones.

Everything feels slower.

Simple tasks feel heavier than they should.

One thing running my own business has taught me:

How I feel doesn’t get to decide what gets done.

Because that voice kicks in quickly…

"You’re the boss. Just do it tomorrow."

And for a long time—I listened.

Now?

I keep it simple.

Instead of looking at the full mountain, I ask:

“What’s the minimum I can get done today?”

One email.

Half a programme.

10 client messages.

Done.

Because here’s the truth…

It’s far better to chip away than to leave everything sitting there waiting for “a better day.”

That day rarely shows up.

But there’s a flip side most people ignore.

You don’t win points for running yourself into the ground.

You’re only useful—to your clients, your family, anyone—when you’re actually functioning properly.

So sometimes the right move isn’t pushing harder.

It’s backing off.

Hitting the brake instead of the accelerator.

Don’t override the system just to feel productive.

There’s no medal for burning yourself out.

I never thought working fully online as a personal trainer would be possible.In my head, the only way it worked was this...
27/03/2026

I never thought working fully online as a personal trainer would be possible.

In my head, the only way it worked was this:

“Get enough clients… then quit your in-person job.”

But at that point?

I knew nothing about marketing.
I’d never sent a single email.
And I’d only ever coached people face-to-face.

So the idea of someone hiring me…
without meeting me…
felt completely unrealistic.

Fast forward 6 years…

Still here.
Still making it work.
Still figuring things out as I go.

And that’s exactly the point.

⸻

If you’re sitting there thinking:

“I’ve tried keto.”
“I’ve tried low carb.”
“I’ve tried fasting.”
“I’ve tried juicing.”

…and none of it worked…

That doesn’t mean you don’t work.

It just means you haven’t found something that fits yet.

⸻

Most diets don’t fail because they’re broken.

They fail because they’re wrong for you.

It’s like trying to squeeze into a size small when you’re a medium.

Yeah… you might get it on.

But it’s uncomfortable, restrictive…
and let’s be honest — it doesn’t look right either.

⸻

Every diet works the same way underneath:

A calorie deficit.

That’s it.

But the way you create that deficit?
That’s where personalisation matters.

Because if you can’t stick to it…

It doesn’t matter how “good” the diet is.

⸻

So stop thinking you’ve failed.

You just haven’t found your fit yet.

P.s After all the feedback the other day we’ve finalised the new recipe book I’ve been working on and honestly it’s absolutely fire 🔥

I cannot wait to release it it’s gonna be an absolute banger!

Would love a bit of feedback on this recipe e-book I’m working on 👇 Each image is numbered 1️⃣ to 5️⃣Just vote below to ...
24/03/2026

Would love a bit of feedback on this recipe e-book I’m working on 👇

Each image is numbered 1️⃣ to 5️⃣

Just vote below to which one you think looks the best 💪🏻

Everyone thinks their problem is motivation.It’s not.It’s the gap between what you say you want…and what your daily stan...
23/03/2026

Everyone thinks their problem is motivation.

It’s not.

It’s the gap between what you say you want…
and what your daily standards actually allow.

Because let’s be honest—

You don’t accidentally:

Eat well consistently
Train regularly
Stay in control when life gets busy

That’s not luck. That’s structure.

Most people are relying on:
👉 “I’ll try harder this week”
👉 “I’ll be better tomorrow”
👉 “I just need to get my head right”

But nothing changes… because nothing is actually set.

The people who get results?

They remove the thinking.

They decide in advance:

What they eat
When they train
How they respond when things go wrong

So when life gets chaotic…
they don’t fall off.

They just keep going.

👉 The difference isn’t effort
👉 It’s standards

And standards don’t change depending on your mood

Fat loss only feels complicated when you’re listening to the wrong people.If you’ve got a problem with your teeth, you g...
19/03/2026

Fat loss only feels complicated when you’re listening to the wrong people.

If you’ve got a problem with your teeth, you go to a dentist.
If you’re ill, you go to a doctor.
If your house is on fire, you call the fire brigade.

But when it comes to diet and exercise…
you take advice from some bloke on TikTok called Keto Ken.

The same guy telling you carbs are the enemy…
and you should be putting butter in your coffee.

(Because apparently 100+ calories of butter in a drink is a great “fat loss hack.”)

Or you follow someone preaching fasting as the holy grail…
without mentioning you can get powerful physiological benefits—like improved body composition and recovery—through resistance training.

Which also:
• Builds muscle (so you actually look better, not just lighter)
• Increases your metabolic rate over time
• Doesn’t require you to white-knuckle starvation for half your life

Here’s the truth most people won’t tell you:

If someone is pushing extreme methods for fat loss…
they’re selling attention, not results.

Because yes—
all diets can work.

But not all diets are liveable.

The ones that demand extreme restriction or “all-or-nothing” thinking?
They rely on you staying highly motivated 24/7.

And no one lives like that.

These approaches thrive by:
• Playing on fear
• Overcomplicating simple principles
• Attacking anything that doesn’t fit their narrow view

So here’s a better filter:

Look for people who:
• Promote balance, not extremes
• Don’t cut out entire food groups
• Value both weights and cardio
• Focus on what you can sustain, not just what’s “optimal”

They might not shout the loudest.
They might not have the biggest following.

But they’ll get you results that actually last.

14/03/2026

Amanda Makin joined the 10 Day challenge last month looking for direction, a simple plan and something that finally worked.

1 month in & she’s feeling better than ever 😀

Daily yoga
High step count
Managing calories and protein

With a very special wedding coming up & she’s already well on her way to showing up feeling a million bucks 👊🏻

Next challenge starts 23rd March

🔗 in the comments 👇

13/03/2026

The scale isn’t telling you the full story🍌

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Penrith

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The Art & Science of Marginal Improvements

You cannot do an ironman without starting with the intial step on the run, the first pedal of the bike or the first stroke of the swim.

The same applies to any goal whether we’re talking about health, fitness, relationships or how many jelly babies you can put in your mouth at the same time without sh****ng your pants.

This page is designed for the purposes of simplicity.

The aim with any client is to act as a bulldozer to confusion so anyone currently struggling with any of the above (especially the jelly baby conundrum) can enjoy the beauty of marginal improvements.