18/01/2026
Cognitive Load: The ROI Killer Hiding in Plain Sight
Most organisations chase productivity by adding tools, meetings, and processes.
Ironically, that’s exactly what’s slowing them down.
Cognitive overload is one of the biggest hidden drains on ROI.
Not because people aren’t capable — but because we bury their best thinking under noise, complexity, and constant context‑switching.
Reducing cognitive load isn’t a wellness perk.
It’s a performance strategy.
When teams don’t waste mental energy on unclear decisions, messy workflows, or low‑value admin, they move faster and think better.
The leaders who get this focus on:
Clear decision rights
Fewer, higher‑quality meetings Streamlined processes High‑signal communication Tools that simplify, not complicate Lower cognitive load = sharper thinking, faster ex*****on, better outcomes. If you want higher performance, don’t push people harder. Remove the friction that’s slowing them down.