24/11/2025
Ever wondered how your Alice Reins® hoodie is made? 🤍
Here’s a little behind-the-scenes peek at the very first samples — pressing, adding the new logo variation, the sleeve smiley, and the Alice Reins® neck print. All by my own fair hands.
Every hoodie in this first drop is made to order, one by one, with all the small details you’ve told me you love.
This batch is tiny, and once pre-orders close this Friday 28th November… that’s it for 2025.
If you’ve been waiting for a cosy, everyday yard hoodie that carries the same meaning as the reins — comfort, confidence and belonging — this is your sign. ✨
👉 Pre-order yours before midnight Friday
👉 £38 launch price (goes to £45 after)
👉 Sage, Mocha, Dusty Grey
👉 Sizes S–XL
Thank you for the AMAZING response so far — you’re making a little dream come true. 🫶