05/03/2026
Last week I was lucky enough to attend, and present at, and at the 8th Patient Centricity and Collaboration World Congress in London. This was a gathering of many thought leaders from the world of patient engagement where ideas and energy was exchanged!
My presentation title was “Improving Healthcare Communication Needs a Collaborative Solution”, some of the key points were:
We are living in a time where as patients we face both misinformation being fired at us alongside information overload.
Many disease areas are becoming more complicated thanks to amazing research advances, but this can contribute to patient confusion and drives us to the internet to try to understand what we’re being told in our appointments.
HCPs, patient charities, pharma and hospitals can all be unwittingly contributing to the confusion by developing loads of materials on the same topic but often using different terminology etc.
This can contribute to patients experiencing the nocebo effect by misunderstanding their disease and the treatments being offered, it’s not setting them up for success.
SO HERE ARE THE TWO IDEAS:
Can we get all the stakeholders to stop reinventing the wheel and instead work together to develop core information hub for each disease, developed in collaboration with patients? This would ensure consistency of information, terminology and focus to ensure the info patients are given is consistent.
Can we build communication skills into all HCP training / CME to ensure HCPs are able to introduce complicated concepts in a more patient friendly manner?
Can we fix it?