http://www.patientcentred.co.uk/

Patient Centred Training, Sevenoaks (2025)

09/12/2025

𝐂𝐡𝐚𝐧𝐠𝐢𝐧𝐠 𝐭𝐡𝐢𝐧𝐠𝐬 𝐮𝐩 𝐰𝐢𝐭𝐡𝐨𝐮𝐭 𝐥𝐨𝐬𝐢𝐧𝐠 𝐡𝐚𝐥𝐟 𝐲𝐨𝐮𝐫 𝐩𝐚𝐭𝐢𝐞𝐧𝐭𝐬

Firstly, apologies for the radio silence last week - fortunately my daughter’s op went well and she’s been recovering like a champ.

On the other hand we’ve had a few additional curveballs thrown at us since, resulting in us having to pull her out of school unexpectedly - meaning I’m not going to be back to work full time for a while yet.

These emails might be a bit more intermittent for the next few weeks as a result, and I’ll be slower at responding to your emails - but rest assured I’m still here!

(Also thank you to everyone who got in touch to wish us well for her operation, it was genuinely heart-warming to receive so many messages!)

Now, onto this week's email…

Despite all the goings on recently, this last weekend I managed to make it to an in-house adjusting workshop I arranged for my team with Adian Robinson.

Long time readers will know I’ve rated Aidan for several years now, and even ran a hugely successful joint event with him and Simon Billings earlier this year (more on that later…).

As always he brought a ton of passion, expertise, and inspiration, and we all left brimming with enthusiasm for using what we learned the next day with patients.

One of the things I love about Adian is that he doesn’t just teach adjustments - he teaches a completely different way of thinking about practice to most DC’s.

To me, it draws the best parts from multiple perspectives and approaches to chiropractic, and puts what we as a profession are uniquely best at - adjusting - front and centre… without making it the “be all and end all”.

And every time I’ve been to one of his trainings, you can feel everyone in the room start to get excited to start putting it into practice…

Because when you start with the adjustment instead of ending with it - after “warming them up” with lots of other techniques - the whole treatment feels more intentional, and often ends up being far more effective too.

It also makes sense in the simplest possible way: the adjustment is the one thing our patients can’t get anywhere else.

(Again, I’m not putting down other methods like STW, needling, rehab here - I use all of these in my practice too)

Anyway, at the lunchbreak on the first day, I was sitting with a colleague from a nearby clinic who we’d invited down to join us.

He’s been in practice for a couple of decades, and was talking about wanting to make the leap to this way of practicing too.

He could already see how it would make his work feel more purposeful, and reignite his passion for practice.

But he was struggling with making the leap:

“What I’m not sure about is how to do this with someone like Mrs Jones - she’s in her eighties, comes in every month, and has had the same routine for years…

“... what if she’s not happy if I don’t do the same treatment as usual?”

I recognised his discomfort, because it’s something that gets almost every practitioner in this position - you can see how you’d like to practise, and a better version of your day, your energy, and your results.

But the distance between there and where you are right now, and where you want to be, feels huge.

And because making that change can seem like a giant leap, the whole thing becomes intimidating before you’ve even started.

This is the part most people never analyse - they think their fear is about the patient’s reaction.

But that’s not the real issue - it’s actually the size of the leap.

When you expect yourself to change your whole approach overnight, your brain will fight you on it every single time.

Not because it’s impossible (I’ve seen some people pull it off), but because it’s unnecessarily difficult.

It’s like trying to sprint at full speed, the first time you put on running shoes.

Technically you could… but you probably won’t.

And even if you did, you’d make the whole process far more stressful than it needs to be.

Those who did reinvent themselves overnight typically find it comes at a significant cost, and a bunch of patients do in fact leave.

Which is why so many practitioners opt instead to stay exactly where they are - even when they’re unhappy with it.

It’s not lack of desire, it’s the fear of failure.

Which is a shame, because the real solution is simple - don’t make it a leap.

Break the change into steps your brain can actually accept - they’re enough of a challenge to get you excited, but not so much you start to get stuck in “but what about…” patterns.

When the path feels doable, you’ll actually take it… and the moment you start moving, you realise the distance wasn’t as impossible as it looked.

So here’s what that looked like for this colleague:

Step 1 - keep yourself out of the panic zone and start with new patients only.

Before you introduce anything new to your existing patients, take the pressure off yourself by stopping this idea that change has to happen all at once.

That’s the story that throws you into your panic zone and shuts everything down.

When the change feels huge, your system freezes and you default back to what you’ve always done.

But when you narrow your focus to one simple step - something small, controlled, and absolutely doable - often the anxiety can turn into excitement.

That excitement creates the beginnings of confidence, and you lower the stakes from “changing your whole identity” to “a simple experiment”.

New patients have no expectations or “previous version” of your care to compare against.

Starting here this gives you “easy reps” - essential to developing confidence (your brain needs experience here, not theory).

As you build your reps and confidence, the whole enterprise stops feeling quite so new, and a bit more familiar.

And that’s when you’re finally ready for Step 2: just offer the change.

This is where most practitioners get tied in knots by their own overthinking.

And when discussing with this colleague, he thought he should say something like this:

“𝘖𝘬𝘢𝘺 𝘔𝘳𝘴 𝘑𝘰𝘯𝘦𝘴, 𝘴𝘰 𝘸𝘦’𝘳𝘦 𝘨𝘰𝘪𝘯𝘨 𝘵𝘰 𝘥𝘰 𝘴𝘰𝘮𝘦𝘵𝘩𝘪𝘯𝘨 𝘢 𝘣𝘪𝘵 𝘥𝘪𝘧𝘧𝘦𝘳𝘦𝘯𝘵 𝘵𝘰𝘥𝘢𝘺, 𝘸𝘦’𝘭𝘭 𝘥𝘰 𝘟𝘠𝘡, 𝘢𝘯𝘥 𝘵𝘩𝘦𝘯 𝘴𝘦𝘦 𝘩𝘰𝘸 𝘪𝘵 𝘨𝘰𝘦𝘴 𝘰𝘷𝘦𝘳 𝘵𝘩𝘦 𝘯𝘦𝘹𝘵 𝘸𝘦𝘦𝘬…”

It’s polite, respectful, and well meaning…

but it’s still an act of persuasion.

Persuading - even when done politely - still carries pressure.

That pressure makes the change feel risky.

I replied “I know what you mean, but you’re still deciding for her, and trying to persuade her into the new thing. Instead, all you need to do is offer it.”

What you want instead is a tone that offers, informs, but maintains their autonomy.

Here’s the wording I suggested:

“𝘔𝘳𝘴 𝘑𝘰𝘯𝘦𝘴, 𝘐 𝘵𝘩𝘪𝘯𝘬 𝘪𝘵 𝘮𝘪𝘨𝘩𝘵 𝘣𝘦 𝘸𝘰𝘳𝘵𝘩 𝘵𝘳𝘺𝘪𝘯𝘨 𝘴𝘰𝘮𝘦𝘵𝘩𝘪𝘯𝘨 𝘢 𝘭𝘪𝘵𝘵𝘭𝘦 𝘥𝘪𝘧𝘧𝘦𝘳𝘦𝘯𝘵 𝘵𝘰𝘥𝘢𝘺, 𝘣𝘶𝘵 𝘰𝘯𝘭𝘺 𝘪𝘧 𝘺𝘰𝘶’𝘳𝘦 𝘩𝘢𝘱𝘱𝘺 𝘵𝘰. 𝘐 𝘵𝘩𝘪𝘯𝘬 𝘵𝘩𝘪𝘴 𝘢𝘱𝘱𝘳𝘰𝘢𝘤𝘩 𝘤𝘰𝘶𝘭𝘥 𝘣𝘦 𝘮𝘰𝘳𝘦 𝘦𝘧𝘧𝘦𝘤𝘵𝘪𝘷𝘦 𝘧𝘰𝘳 𝘺𝘰𝘶 𝘵𝘩𝘢𝘯 𝘸𝘩𝘢𝘵 𝘸𝘦’𝘷𝘦 𝘣𝘦𝘦𝘯 𝘥𝘰𝘪𝘯𝘨 𝘴𝘰 𝘧𝘢𝘳, 𝘢𝘯𝘥 𝘸𝘩𝘢𝘵 𝘪𝘵 𝘸𝘰𝘶𝘭𝘥 𝘪𝘯𝘷𝘰𝘭𝘷𝘦 𝘪𝘴 [𝘣𝘳𝘪𝘦𝘧 𝘥𝘦𝘴𝘤𝘳𝘪𝘱𝘵𝘪𝘰𝘯]...
.. 𝘐 𝘵𝘩𝘪𝘯𝘬 𝘪𝘵 𝘤𝘰𝘶𝘭𝘥 𝘩𝘦𝘭𝘱 𝘨𝘪𝘷𝘦 𝘺𝘰𝘶 𝘣𝘦𝘵𝘵𝘦𝘳 𝘳𝘦𝘭𝘪𝘦𝘧 𝘵𝘩𝘢𝘯 𝘸𝘩𝘢𝘵 𝘸𝘦’𝘷𝘦 𝘥𝘰𝘯𝘦 𝘱𝘳𝘦𝘷𝘪𝘰𝘶𝘴𝘭𝘺, 𝘣𝘶𝘵 𝘪𝘵’𝘴 𝘤𝘰𝘮𝘱𝘭𝘦𝘵𝘦𝘭𝘺 𝘶𝘱 𝘵𝘰 𝘺𝘰𝘶. 𝘈𝘯𝘥 𝘸𝘦 𝘤𝘢𝘯 𝘢𝘭𝘸𝘢𝘺𝘴 𝘨𝘰 𝘣𝘢𝘤𝘬 𝘵𝘰 𝘸𝘩𝘢𝘵 𝘸𝘦’𝘷𝘦 𝘣𝘦𝘦𝘯 𝘥𝘰𝘪𝘯𝘨 𝘢𝘧𝘵𝘦𝘳 𝘪𝘧 𝘺𝘰𝘶 𝘱𝘳𝘦𝘧𝘦𝘳….
.. 𝘸𝘩𝘢𝘵 𝘥𝘰 𝘺𝘰𝘶 𝘵𝘩𝘪𝘯𝘬?”

Then just pause and wait - a little pause here is key

Most practitioners skip the pause because they’re nervous, so they keep talking and end up falling back on the typical habit of trying to convince the patient.
Don’t do that - give them space, let them answer, and pay attention.

Even if the words say yes, they might still express some hesitation non-verbally.

This approach works by removing pressure from both sides.

You’re no longer dragging someone into your new system, and they no longer feel like they have to agree or risk disappointing you.

It becomes a collaboration instead of a sales pitch.

And the key mentality to have is this - you don’t need them to say yes, just to make an informed choice.

That way, you’re no longer carrying the weight of having to “get it right”, and it’s fine if they say no or change their mind.

You’re simply offering both options, and allowing the patient to choose.

(𝘖𝘯𝘦 𝘮𝘰𝘳𝘦 𝘵𝘩𝘪𝘯𝘨 - 𝘢 “𝘯𝘰” 𝘵𝘰𝘥𝘢𝘺 𝘪𝘴 𝘯𝘰𝘵 𝘢 “𝘯𝘰” 𝘧𝘰𝘳𝘦𝘷𝘦𝘳. 𝘠𝘰𝘶 𝘤𝘢𝘯 𝘢𝘭𝘸𝘢𝘺𝘴 𝘳𝘦𝘷𝘪𝘴𝘪𝘵 𝘢 𝘤𝘰𝘯𝘷𝘦𝘳𝘴𝘢𝘵𝘪𝘰𝘯 𝘢𝘵 𝘢 𝘭𝘢𝘵𝘦𝘳 𝘥𝘢𝘵𝘦 𝘪𝘧 𝘺𝘰𝘶 𝘧𝘦𝘦𝘭 𝘵𝘩𝘦𝘺’𝘳𝘦 𝘯𝘰𝘵 𝘨𝘦𝘵𝘵𝘪𝘯𝘨 𝘵𝘩𝘦 𝘳𝘦𝘴𝘶𝘭𝘵𝘴 𝘵𝘩𝘦𝘺 𝘩𝘰𝘱𝘦𝘥 𝘧𝘰𝘳. 𝘗𝘢𝘳𝘢𝘥𝘰𝘹𝘪𝘤𝘢𝘭𝘭𝘺, 𝘵𝘩𝘦 𝘭𝘦𝘴𝘴 𝘱𝘢𝘵𝘪𝘦𝘯𝘵𝘴 𝘧𝘦𝘦𝘭 𝘱𝘦𝘳𝘴𝘶𝘢𝘥𝘦𝘥, 𝘵𝘩𝘦 𝘮𝘰𝘳𝘦 𝘭𝘪𝘬𝘦𝘭𝘺 𝘵𝘩𝘦𝘺 𝘢𝘳𝘦 𝘵𝘰 𝘤𝘩𝘰𝘰𝘴𝘦 𝘸𝘩𝘢𝘵 𝘺𝘰𝘶 𝘳𝘦𝘤𝘰𝘮𝘮𝘦𝘯𝘥)

As I told my colleague, the one thing I never want to happen is for my patient to feel I never gave them the option… because I was too worried about what they’d think.

So if you’re thinking of making a significant change to your practice, remember - you don’t need to do it in one leap

You don’t need to risk losing half your patient list, but you also don’t need to persuade people into anything.

Break it into smaller changes - start with new patients, and then just gradually offer, instead of persuading.

That way you avoid analysis paralysis, evolve without blowing everything up, and keep your passion alive after decades in practice.

And on that note, one last thing:

When Aidan, Simon and I ran that event I mentioned back in May, one of the most consistent bits of feedback we got from attendees was that it reignited the spark for them.

And I don’t just mean comments on a feedback form before they leave.

Many of the attendees kept in touch, and shared this with us weeks - in some cases even months - afterwards.

I’ve been teaching workshops for over a decade now, and can honestly say it was one of the most transformative weekends I’ve ever participated in.

Which is why I’m incredibly excited that we will be running it again next year.

I’ll be sharing more details soon, so keep an eye on your inbox for that…

27/11/2025

𝐇𝐨𝐰 “𝐍𝐨𝐧-𝐕𝐢𝐨𝐥𝐞𝐧𝐭 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧" 𝐦𝐚𝐤𝐞𝐬 𝐭𝐨𝐮𝐠𝐡 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐚𝐭𝐢𝐨𝐧𝐬 𝐞𝐚𝐬𝐢𝐞𝐫

Quick reminder - I’m taking the next few weeks off whilst my daughter recovers from surgery - so rather than leave you hanging, I’m sharing some of my favourite emails from the archives.

Enjoy!

Today I want to show you a simple framework that allows you to tackle challenging conversations far more effectively, without unnecessary stress or drama.

Whether it’s an employee, co-worker, or even your spouse, these conversations are bound to come up at some point.

And if you can’t navigate them well, it can turn a professional relationship into something tense and frustrating.

(Also, keep in mind - communication isn’t something you switch off when you leave the clinic! These skills work just as well with friends and family.)

Now, you might have tried to share your feelings around a difficult topic before, and found it didn’t go as well as you’d have liked.

Maybe it led to an argument, or maybe the other person didn’t seem to listen at all.

It can be tempting to try again, but typically when you use the same approach, you get the same results - leading to a vicious cycle that only seems to make things worse.

Alternatively, some people respond by pulling back - but now you’re stuck with the issue and the extra frustration / resentment that comes from carrying it inside.

Like we talked about last time, that’s choosing the difficult relationship over the difficult conversation.

Ultimately, either of these approaches causes things to eventually break down.

Unresolved tension doesn’t just go away - it usually festers, making the next conversation even harder.

So, let’s talk about how to do this differently.

One of the best tools for tackling this is known as Non-Violent Communication (NVC).

It’s a simple framework for addressing difficult topics without triggering defensiveness or arguments:

When you say/do X, I feel Y.
You can help me by doing Z.

For example:

“𝘞𝘩𝘦𝘯 𝘺𝘰𝘶 𝘮𝘦𝘯𝘵𝘪𝘰𝘯 𝘮𝘺 𝘮𝘪𝘴𝘵𝘢𝘬𝘦𝘴 𝘪𝘯 𝘧𝘳𝘰𝘯𝘵 𝘰𝘧 𝘰𝘵𝘩𝘦𝘳𝘴, 𝘐 𝘧𝘦𝘦𝘭 𝘦𝘮𝘣𝘢𝘳𝘳𝘢𝘴𝘴𝘦𝘥...

𝘠𝘰𝘶 𝘤𝘢𝘯 𝘩𝘦𝘭𝘱 𝘮𝘦 𝘣𝘺 𝘣𝘳𝘪𝘯𝘨𝘪𝘯𝘨 𝘵𝘩𝘰𝘴𝘦 𝘶𝘱 𝘪𝘯 𝘱𝘳𝘪𝘷𝘢𝘵𝘦 𝘯𝘦𝘹𝘵 𝘵𝘪𝘮𝘦.”

NVC uses several clever psychological tactics to avoid conflict - here’s how they work

First, most people start with some kind of assumption.

They think: 𝘠𝘰𝘶 𝘣𝘦𝘭𝘪𝘦𝘷𝘦 𝘐’𝘮 𝘯𝘰𝘵 𝘨𝘰𝘰𝘥 𝘦𝘯𝘰𝘶𝘨𝘩 𝘰𝘳 𝘠𝘰𝘶 𝘵𝘩𝘪𝘯𝘬 𝘐’𝘮 𝘭𝘢𝘻𝘺.

Even if they don’t say it out loud, these assumptions hang over the conversation.

The problem?

They might be right, or they might be wrong.

But either way, holding on to that assumption is going to derail things fast.

NVC avoids this by focusing on what’s factual, not subjective.

Instead of assuming what the other person thinks or feels, you focus on what they actually said or did.

Second, you take ownership of your emotions as much as possible.

Sure, you can’t choose how you feel, but the other person doesn’t control your emotions either.

That’s why saying “𝘺𝘰𝘶 𝘮𝘢𝘬𝘦 𝘮𝘦 𝘧𝘦𝘦𝘭 𝘦𝘮𝘣𝘢𝘳𝘳𝘢𝘴𝘴𝘦𝘥” 𝘰𝘳 “𝘠𝘰𝘶 𝘦𝘮𝘣𝘢𝘳𝘳𝘢𝘴𝘴𝘦𝘥 𝘮𝘦” 𝘤𝘢𝘯 𝘰𝘧𝘵𝘦𝘯 𝘭𝘦𝘢𝘥 𝘵𝘰 𝘥𝘦𝘧𝘦𝘯𝘴𝘪𝘷𝘦𝘯𝘦𝘴𝘴- it feels like blame.

NVC flips that by making it about you:

“𝘞𝘩𝘦𝘯 𝘺𝘰𝘶 𝘮𝘦𝘯𝘵𝘪𝘰𝘯 𝘮𝘺 𝘮𝘪𝘴𝘵𝘢𝘬𝘦𝘴 𝘪𝘯 𝘧𝘳𝘰𝘯𝘵 𝘰𝘧 𝘰𝘵𝘩𝘦𝘳𝘴, 𝘐 𝘧𝘦𝘦𝘭 𝘦𝘮𝘣𝘢𝘳𝘳𝘢𝘴𝘴𝘦𝘥.”

See the difference?

Lastly, NVC ends on a request, not a demand.

You’re asking the other person for help, not trying to control them.

For example, “𝘠𝘰𝘶 𝘤𝘢𝘯 𝘩𝘦𝘭𝘱 𝘮𝘦 𝘣𝘺 𝘣𝘳𝘪𝘯𝘨𝘪𝘯𝘨 𝘵𝘩𝘰𝘴𝘦 𝘶𝘱 𝘪𝘯 𝘱𝘳𝘪𝘷𝘢𝘵𝘦 𝘯𝘦𝘹𝘵 𝘵𝘪𝘮𝘦” is a request.

But if you’re not prepared to hear “no,” it’s not a real request… it’s really a demand in disguise.

And demands, no matter how nicely phrased, can escalate things quickly.

So now you know: to avoid future arguments and build stronger relationships, focus on these three points:

1, Stick to the facts,
2. Take ownership of your emotions,
3. End on a request, not a demand.

You’ll be surprised at how much easier it is to be heard… and how much less tension you’ll carry.

Best of all, you can avoid the difficult relationships that drain your energy and take the joy out of practice.

25/11/2025

𝐖𝐡𝐞𝐧 𝐞𝐦𝐩𝐚𝐭𝐡𝐲 𝐠𝐨𝐞𝐬 𝐰𝐫𝐨𝐧𝐠
𝘏𝘰𝘸 𝘵𝘰 𝘱𝘳𝘰𝘵𝘦𝘤𝘵 𝘺𝘰𝘶𝘳𝘴𝘦𝘭𝘧 𝘧𝘳𝘰𝘮 𝘣𝘶𝘳𝘯𝘰𝘶𝘵 𝘸𝘪𝘵𝘩𝘰𝘶𝘵 “𝘴𝘩𝘶𝘵𝘵𝘪𝘯𝘨 𝘥𝘰𝘸𝘯”

𝘘𝘶𝘪𝘤𝘬 𝘳𝘦𝘮𝘪𝘯𝘥𝘦𝘳 - 𝘐’𝘮 𝘵𝘢𝘬𝘪𝘯𝘨 𝘵𝘩𝘦 𝘯𝘦𝘹𝘵 𝘧𝘦𝘸 𝘸𝘦𝘦𝘬𝘴 𝘰𝘧𝘧 𝘸𝘩𝘪𝘭𝘴𝘵 𝘮𝘺 𝘥𝘢𝘶𝘨𝘩𝘵𝘦𝘳 𝘳𝘦𝘤𝘰𝘷𝘦𝘳𝘴 𝘧𝘳𝘰𝘮 𝘴𝘶𝘳𝘨𝘦𝘳𝘺 - 𝘴𝘰 𝘳𝘢𝘵𝘩𝘦𝘳 𝘵𝘩𝘢𝘯 𝘭𝘦𝘢𝘷𝘦 𝘺𝘰𝘶 𝘩𝘢𝘯𝘨𝘪𝘯𝘨, 𝘐’𝘮 𝘴𝘩𝘢𝘳𝘪𝘯𝘨 𝘴𝘰𝘮𝘦 𝘰𝘧 𝘮𝘺 𝘧𝘢𝘷𝘰𝘶𝘳𝘪𝘵𝘦 𝘦𝘮𝘢𝘪𝘭𝘴 𝘧𝘳𝘰𝘮 𝘵𝘩𝘦 𝘢𝘳𝘤𝘩𝘪𝘷𝘦𝘴.

Enjoy!

I was reading an article by a PhD psychologist the other day…

It hit upon a key problem many of us struggle with.

She was talking about how despite empathy being a key skill for healthcare providers…

It can also be harmful!

Yes, being able to connect and understand your patient's problems, emotions and pain is vital to good communication.

But it can also become personally distressing for us as practitioners.

As well as triggering potentially overwhelming feelings of sadness or anxiety, it can cause us to emotionally distance ourselves from the patient.

Maybe even changing the subject entirely to “move on”.

The end result?

Patients feel even less empathy and connection from us.

Even worse, for many practitioners this eventually leads to what’s known as “compassion fatigue”…

And maybe even burnout.

Clearly, that’s not good for anyone.

But before you start beating yourself up - here’s something really interesting…

Not everyone struggles with this.

And many who used to (myself included) no longer struggle with this.

Want to know why?

It’s what researchers term “Low Self-Other Distinction”.

When we hear about problems or emotions, our brain starts to mirror them internally.

This is the basis for empathy.

When it’s working well, we really understand our patients, and they feel that from us.

Conversation flows, and we rapidly build trust and rapport.

But sometimes, the brain can get confused.

It starts to mix our patient's emotions and experiences with our own ones.

Essentially, it can’t distinguish between how they feel and how we feel.

Which can then trigger a cascade of our own emotions, memories or fears…

To avoid getting overwhelmed, your only sensible option at this point is to start to shut down emotionally.

It’s a survival mechanism, but one that inevitably damages the doctor-patient relationship.

And also puts us at risk of 𝐛𝐮𝐫𝐧𝐨𝐮𝐭.

By now you’ve realized if this is something you need to break away from too.

Turns out - there is an answer.

It involves this: “Self Concept Clarity”

Essentially, getting crystal clear on who you are as an individual.

Your beliefs…

Your values…

Your characteristics…

Essentially, answering the question of “Who are you 𝘳𝘦𝘢𝘭𝘭𝘺?”

When you can do that, your brain has a much easier time keeping your emotions and your patient's ones separate.

Plus, it’s been shown to improve self-esteem, ability to cope with stress, and even satisfaction in your personal relationships.

Of course, there are many different ways you can go about this: Meditation, Journaling, Therapy…

But if you wanted a simple, one-off task to get you started, you can’t go wrong with the “Your Core Values Exercise”

Here’s how it works:

1. Go here to download a list of core values from Brené Brown
2. As you read through, circle your top 10-15 values
3. See if you can organize them into themes or groups (e.g. for me, altruism and connection both fall under generosity, one of my top 5 values)
4. Ideally, you’ll be left with no more than 5 “core values” - if you still have more, rank them in order of priority. Your top 5 are your core values
5. You’ve just taken a step towards a clearer self-concept!

Now, I’m not suggesting this will be an instant fix.

But, just knowing it, that’s a step in the right direction.

You’ve moved forward.

And forward progress is what counts.

Give it a try, and let me know how you get on!

And one last thing…

Want to know how to better help your patients address their own stress?

I picked up a great little tip at a seminar the other day.

It’s too good not to share, so keep an eye out for next week’s email.

20/11/2025

𝐃𝐨𝐞𝐬 𝐌𝐚𝐧𝐮𝐚𝐥 𝐓𝐡𝐞𝐫𝐚𝐩𝐲 𝐫𝐞𝐚𝐥𝐥𝐲 𝐜𝐫𝐞𝐚𝐭𝐞 𝐝𝐞𝐩𝐞𝐧𝐝𝐞𝐧𝐜𝐲??

𝘘𝘶𝘪𝘤𝘬 𝘳𝘦𝘮𝘪𝘯𝘥𝘦𝘳 - 𝘐’𝘮 𝘵𝘢𝘬𝘪𝘯𝘨 𝘵𝘩𝘦 𝘯𝘦𝘹𝘵 𝘧𝘦𝘸 𝘸𝘦𝘦𝘬𝘴 𝘰𝘧𝘧 𝘸𝘩𝘪𝘭𝘴𝘵 𝘮𝘺 𝘥𝘢𝘶𝘨𝘩𝘵𝘦𝘳 𝘳𝘦𝘤𝘰𝘷𝘦𝘳𝘴 𝘧𝘳𝘰𝘮 𝘴𝘶𝘳𝘨𝘦𝘳𝘺 - 𝘴𝘰 𝘳𝘢𝘵𝘩𝘦𝘳 𝘵𝘩𝘢𝘯 𝘭𝘦𝘢𝘷𝘦 𝘺𝘰𝘶 𝘩𝘢𝘯𝘨𝘪𝘯𝘨, 𝘐’𝘮 𝘴𝘩𝘢𝘳𝘪𝘯𝘨 𝘴𝘰𝘮𝘦 𝘰𝘧 𝘮𝘺 𝘧𝘢𝘷𝘰𝘶𝘳𝘪𝘵𝘦 𝘦𝘮𝘢𝘪𝘭𝘴 𝘧𝘳𝘰𝘮 𝘵𝘩𝘦 𝘢𝘳𝘤𝘩𝘪𝘷𝘦𝘴.

Enjoy!

Does manual therapy create passive, dependent patients and doctor-centred practices?

Or is that just a myth peddled by clinicians who aren't any good with their hands, looking to soothe damaged egos?

This debate has been going on for a while now, with no end in sight.

Like most arguments online, it's the loudest voices that define the discussion.
And that's a problem, because both sides are wrong.

Or more accurately yet, they're asking the wrong question, and looking for convenient answers (usually to fit their confirmation bias).

Today’s video outlines exactly why - as well as highlighting a disorder that a lot of clinicians unknowingly fuel when trying to empower their patients.

As usual, this might ruffle some feathers, but you can check it out here:
https://www.youtube.com/watch?v=qeLXFUsdu6k

18/11/2025

“𝐓𝐡𝐞 𝐄𝐥𝐞𝐩𝐡𝐚𝐧𝐭 𝐚𝐧𝐝 𝐭𝐡𝐞 𝐑𝐢𝐝𝐞𝐫”

𝘘𝘶𝘪𝘤𝘬 𝘳𝘦𝘮𝘪𝘯𝘥𝘦𝘳 - 𝘐’𝘮 𝘵𝘢𝘬𝘪𝘯𝘨 𝘵𝘩𝘦 𝘯𝘦𝘹𝘵 𝘧𝘦𝘸 𝘸𝘦𝘦𝘬𝘴 𝘰𝘧𝘧 𝘸𝘩𝘪𝘭𝘴𝘵 𝘮𝘺 𝘥𝘢𝘶𝘨𝘩𝘵𝘦𝘳 𝘳𝘦𝘤𝘰𝘷𝘦𝘳𝘴 𝘧𝘳𝘰𝘮 𝘴𝘶𝘳𝘨𝘦𝘳𝘺 - 𝘴𝘰 𝘳𝘢𝘵𝘩𝘦𝘳 𝘵𝘩𝘢𝘯 𝘭𝘦𝘢𝘷𝘦 𝘺𝘰𝘶 𝘩𝘢𝘯𝘨𝘪𝘯𝘨, 𝘐’𝘮 𝘴𝘩𝘢𝘳𝘪𝘯𝘨 𝘴𝘰𝘮𝘦 𝘰𝘧 𝘮𝘺 𝘧𝘢𝘷𝘰𝘶𝘳𝘪𝘵𝘦 𝘦𝘮𝘢𝘪𝘭𝘴 𝘧𝘳𝘰𝘮 𝘵𝘩𝘦 𝘢𝘳𝘤𝘩𝘪𝘷𝘦𝘴.

Enjoy!

One of the best books I’ve ever read on communication is “The Righteous Mind”, by Jonathan Haidt.

It’s helped me connect more easily and deeply with people, at work and at home.

Funny thing is, it’s not even about communication.

It’s about morality - specifically, how people differ in their approach to morality.
Hence, the tagline: “𝘞𝘩𝘺 𝘨𝘰𝘰𝘥 𝘱𝘦𝘰𝘱𝘭𝘦 𝘢𝘳𝘦 𝘥𝘪𝘷𝘪𝘥𝘦𝘥 𝘣𝘺 𝘱𝘰𝘭𝘪𝘵𝘪𝘤𝘴 𝘢𝘯𝘥 𝘳𝘦𝘭𝘪𝘨𝘪𝘰𝘯”
Don’t worry, I’m not going there…

But what I did want to share was one of the best concepts in that book:

“The Elephant and the Rider”

Check out the video to discover:

Why most report of findings conversations are doomed to fail.

Why “Calming the Elephant” should always be for first priority with patients

How to inspire patients to take action without them needing to understand everything you’re doing.

Check it out here:

https://www.youtube.com/watch?v=v2VHEfUmbhw

P.S. For the newer graduates out there, you might enjoy this podcast I recorded recently with Lewis Sumner - we talked a lot about uni, graduation, and getting started in practice.

13/11/2025

𝐓𝐮𝐫𝐧𝐬 𝐨𝐮𝐭 𝐈 𝐰𝐚𝐬𝐧’𝐭 𝐚𝐬 𝐩𝐚𝐭𝐢𝐞𝐧𝐭 𝐜𝐞𝐧𝐭𝐫𝐞𝐝 𝐚𝐬 𝐈 𝐭𝐡𝐨𝐮𝐠𝐡𝐭…

Even though the answer was obvious, the question always left me a little uncomfortable:

“𝘋𝘰 𝘺𝘰𝘶 𝘵𝘩𝘪𝘯𝘬 𝘐 𝘴𝘩𝘰𝘶𝘭𝘥 𝘩𝘢𝘷𝘦 𝘢 𝘮𝘢𝘴𝘴𝘢𝘨𝘦?”

I used to get this fairly frequently from patients - we have massage therapists in our clinic, and every so often a patient would ask me if they should see one.

And apart from the rare situation where it was contraindicated, I’d generally respond with an enthusiastic yes.

The patient would leave, book in a massage, and generally come back next time telling me how helpful it was.

On the surface, it was a pretty good outcome.

So it took me a while to work out why it always left me feeling a little nervous - not massively worried, just a slight feeling in my gut that things hadn’t quite lined up, and that I’d messed up somehow.

It definitely wasn’t about the massage - we have great therapists here, and I’d seen them help countless people over the years.

Eventually, I realised what was bothering me - it was they had to be the one to ask.

Although it never happened, there was this slight fear in the back of my head that they’d come back with “so why didn’t you recommend it earlier??”

And I knew I didn’t have a good answer.

In truth, the issue was something I thought I’d already overcome.

I wasn’t just being cautious, I was 𝘶𝘯𝘥𝘦𝘳-𝘳𝘦𝘤𝘰𝘮𝘮𝘦𝘯𝘥𝘪𝘯𝘨.

And under-recommending is just another form of that classic ethical practitioner trap - undertreating.

Looking back, I realise I’d always seen the value in what massage therapists do.

We’d had them in the clinic from the early days. I’d refer occasionally, but usually only if things weren’t going to plan… or if the patient brought it up themselves.

I told myself I was being respectful, giving patients space to decide for themselves.

But if I’m honest, that wasn’t the real reason…

… deep down, it was about me - I didn’t want to seem pushy.

It’s exactly the same fear that causes practically all new graduates to undertreat their patients (though it’s something a lot of experienced DC's struggle with too - they just talk about it less).

We overcorrect for the image of the over-treater and end up swinging too far the other way.

In the moment it feels like the right thing to do.

But ironically, it often means that the more we care about being patient-centred, the more hesitant we can become to lead.

Of course, that same fear can also push us in the opposite direction, where we become a little too direct.

I saw that just this week with a mentee of mine:

We were discussing a recent Report of Findings conversation - a patient who’d injured their back and was eager to return to the gym.

Their instinct was to protect them:

“𝘐 𝘥𝘰𝘯’𝘵 𝘸𝘢𝘯𝘵 𝘺𝘰𝘶 𝘭𝘪𝘧𝘵𝘪𝘯𝘨 𝘺𝘦𝘵, 𝘪𝘵 𝘤𝘰𝘶𝘭𝘥 𝘴𝘦𝘵 𝘺𝘰𝘶 𝘣𝘢𝘤𝘬.”

Their tone was caring, even cautious.

But the patient’s response told a different story - they came back with “𝘖𝘩 𝘯𝘰, 𝘐 𝘸𝘰𝘯’𝘵 𝘧𝘪𝘵 𝘵𝘩𝘳𝘰𝘶𝘨𝘩 𝘵𝘩𝘦 𝘥𝘰𝘰𝘳 𝘪𝘯 𝘢 𝘮𝘰𝘯𝘵𝘩’𝘴 𝘵𝘪𝘮𝘦, 𝘐’𝘮 𝘨𝘰𝘪𝘯𝘨 𝘵𝘰 𝘱𝘶𝘵 𝘢𝘭𝘭 𝘵𝘩𝘢𝘵 𝘸𝘦𝘪𝘨𝘩𝘵 𝘣𝘢𝘤𝘬 𝘰𝘯…”

Rather than feel reassured, they started feeling anxious - and that something was being taken away from them.

After the session, we talked about it.

I said, “You don’t have to decide for them. Just offer the options.”

Then we reframed the same idea:

“𝘖𝘧 𝘤𝘰𝘶𝘳𝘴𝘦, 𝘸𝘦 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘨𝘦𝘵 𝘺𝘰𝘶 𝘣𝘢𝘤𝘬 𝘵𝘰 𝘭𝘪𝘧𝘵𝘪𝘯𝘨 𝘈𝘚𝘈𝘗 - 𝘵𝘩𝘰𝘶𝘨𝘩 𝘮𝘺 𝘤𝘰𝘯𝘤𝘦𝘳𝘯 𝘸𝘰𝘶𝘭𝘥 𝘣𝘦 𝘪𝘧 𝘺𝘰𝘶 𝘨𝘰 𝘩𝘦𝘢𝘷𝘺 𝘵𝘰𝘰 𝘴𝘰𝘰𝘯, 𝘪𝘵 𝘮𝘪𝘨𝘩𝘵 𝘧𝘭𝘢𝘳𝘦 𝘶𝘱. 𝘐𝘧 𝘺𝘰𝘶 𝘸𝘦𝘳𝘦 𝘵𝘰 𝘱𝘢𝘶𝘴𝘦 𝘵𝘩𝘢𝘵 𝘧𝘰𝘳 𝘢 𝘣𝘪𝘵, 𝘪𝘴 𝘵𝘩𝘦𝘳𝘦 𝘴𝘰𝘮𝘦 𝘰𝘵𝘩𝘦𝘳 𝘭𝘰𝘸𝘦𝘳 𝘪𝘮𝘱𝘢𝘤𝘵 𝘦𝘹𝘦𝘳𝘤𝘪𝘴𝘦 𝘺𝘰𝘶’𝘥 𝘭𝘪𝘬𝘦 𝘵𝘰 𝘵𝘳𝘺 𝘪𝘯𝘴𝘵𝘦𝘢𝘥?’

The message is the same, but the tone is completely different.

It shifts the conversation from control to collaboration - you’re presenting choices, not convincing them to do what you want.

Which is exactly how I’d gotten past my old habit of under-referring.

When I finally recognised the issue made a conscious shift.

Not to start “selling” massage, but to start mentioning it - openly, neutrally, and early on.

These days, I’ll probably recommend massage to 20–30% of patients at some point in their care.

Of course, not all of them take it up - and that’s totally fine.

My goal isn’t to get them to book - it’s simply to make sure they know it’s available and could help.

I’ll usually phrase it like this:

“𝘋𝘰𝘸𝘯 𝘵𝘩𝘦 𝘭𝘪𝘯𝘦, 𝘰𝘯𝘦 𝘵𝘩𝘪𝘯𝘨 𝘐 𝘵𝘩𝘪𝘯𝘬 𝘤𝘰𝘶𝘭𝘥 𝘳𝘦𝘢𝘭𝘭𝘺 𝘴𝘶𝘱𝘱𝘰𝘳𝘵 𝘸𝘩𝘢𝘵 𝘸𝘦’𝘳𝘦 𝘥𝘰𝘪𝘯𝘨 𝘩𝘦𝘳𝘦 𝘢𝘯𝘥 𝘩𝘦𝘭𝘱 𝘺𝘰𝘶 𝘨𝘦𝘵 𝘵𝘩𝘦 𝘣𝘦𝘴𝘵 𝘳𝘦𝘴𝘶𝘭𝘵𝘴 𝘪𝘴 𝘴𝘰𝘮𝘦 𝘮𝘢𝘴𝘴𝘢𝘨𝘦 𝘴𝘦𝘴𝘴𝘪𝘰𝘯𝘴. 𝘋𝘰 𝘺𝘰𝘶 𝘩𝘢𝘷𝘦 𝘢𝘯𝘺 𝘵𝘩𝘰𝘶𝘨𝘩𝘵𝘴 𝘰𝘯 𝘵𝘩𝘢𝘵?”

If they’re open to it, great - we can either book them in, or plan to incorporate it a few weeks down the line.

If they’re not sure, I just respond, “𝘕𝘰 𝘱𝘳𝘰𝘣𝘭𝘦𝘮. 𝘐𝘵’𝘴 𝘢𝘯 𝘰𝘱𝘵𝘪𝘰𝘯 𝘰𝘯 𝘵𝘩𝘦 𝘵𝘢𝘣𝘭𝘦, 𝘢𝘯𝘥 𝘸𝘦 𝘤𝘢𝘯 𝘳𝘦𝘷𝘪𝘴𝘪𝘵 𝘪𝘵 𝘭𝘢𝘵𝘦𝘳 𝘪𝘧 𝘺𝘰𝘶’𝘥 𝘭𝘪𝘬𝘦.”

It’s a happy middle ground, and also gives them time to think about it without feeling they need to decide right away.

Not directive, not detached — just clear.

It’s the same principle I shared with my associate: our job isn’t to hand out permission, or take things away from patients.

It’s more about helping them “map out the terrain”, so they can choose their own route with confidence.

And that, I think, is where collaboration often gets misunderstood.

Being patient-centred obviously doesn’t mean being pushy - but neither does it mean stepping back and abdicating responsibility.

It means showing up fully, sharing what you know, offering the options… and making sure the patient doesn’t have to do the detective work themselves.

Then once they’ve made the choice that’s right for them, giving them the best possible version of that choice.

That feeling in my gut all those years ago was guilt, in a way - the kind that comes when you realise you’ve held something back that could have helped.

In hindsight, the only reason I hadn’t mentioned it was that I was more worried about how it might look than whether it was in the patient’s best interest.

Not out of neglect, but out of fear - fear of being misunderstood.

Once I named it, it stopped being uncomfortable and started being useful.

Because if it shows up again in a new situation, I know it’s a signal:

There’s probably an option I haven’t put on the table yet.

So if a patient ever asks you for something you already believed could help, don’t feel bad - get curious.

What stopped you from offering it first?

P.S. In case you missed it in Tuesday’s email, I’ll be taking the next few weeks off whilst my daughter recovers from her surgery.

I’ll be scheduling some of my most popular emails over the past few years to go out during that time though, so you won’t be missing out ;)

11/11/2025

𝐖𝐡𝐚𝐭 𝐲𝐨𝐮 𝐚𝐧𝐝 𝐲𝐨𝐮𝐫 𝐩𝐚𝐭𝐢𝐞𝐧𝐭𝐬 𝐬𝐞𝐜𝐫𝐞𝐭𝐥𝐲 𝐡𝐚𝐯𝐞 𝐢𝐧 𝐜𝐨𝐦𝐦𝐨𝐧…

Well, it’s a wrap!

Now that the doors to The Happy Patient Project have closed, I’ve been reflecting on what these last weeks have highlighted - not just about the program, but about human behaviour in general.

Because funnily enough, a lot of the same patterns we see in practice, showed up here as well.

Some chiropractors jumped in right away - they saw what they wanted to build, trusted their instincts, and acted.

Others were excited but hesitated, not sure if they were “ready” for it.

It’s a clear example of something that affects patients too: the “𝐑𝐞𝐚𝐝𝐢𝐧𝐞𝐬𝐬 𝐓𝐫𝐚𝐩”

Essentially, it’s the belief that you should “feel ready” - whatever that means - before taking action.

You’ve probably seen this dozens of times in the clinic - perhaps it’s a patient who came in for an assessment, listened to your recommendations, but ended with “I’ll think about it…”

Or perhaps they’ve started treatment, making progress, but are hesitant to get back to physical activity.

Or maybe they’re just not sure about incorporating a new technique, like needling.

Both are examples of this “readiness trap” - they don’t want to take action until they feel sure it’s the right idea.

In reality though, feeling ready often isn’t something you arrive at by thinking - they need to take action first and experience the result, in order to truly believe they are ready.

It’s a lot like when you graduate and start out in practice - you probably felt you were nowhere near ready to actually start seeing patients on your own.

And no amount of thinking, talking or advice was going to change that - you had to take the leap and try it, in order to learn that you were in fact ready.

But it’s not just a new graduate thing - it shows up for experienced practitioners all the time too.

We wait to feel ready before trying something new, instead of starting small and course correcting as we go.

It’s why I designed the entire Happy Patient Project (and now “Digital Chris”) around 𝐦𝐢𝐜𝐫𝐨-𝐩𝐫𝐚𝐜𝐭𝐢𝐜𝐞 - tiny, repeatable reps that create confidence through action.

Not just relying on massive “aha” moments that depend on motivation, but small moments of doing that rewire how you show up with patients.

Because one thing I’ve realised through years of both my own experience, and teaching others, is that confidence isn’t something you learn first and then act on…

… but something you 𝘣𝘶𝘪𝘭𝘥 𝘵𝘩𝘳𝘰𝘶𝘨𝘩 𝘢𝘤𝘵𝘪𝘰𝘯.

That principle doesn’t just apply to learning either, but also patient adherence, team leadership, and even long-term fulfilment in practice.

And while the new members are now diving into that process with Digital Chris, I’ll be sharing more of those communication frameworks and bite-sized lessons with you here over the coming months.

So if you didn’t join this round, don’t worry — this isn’t a sales newsletter, but a learning one.

And we’re back to my usual value-led emails this week.

𝐏.𝐒. Quick personal update - my daughter is scheduled for an operation on Monday and I’ll be taking a few weeks off while she recovers, so won’t be responding to emails for a little while.

Don’t worry though, that doesn’t mean radio silence - I’ll be picking some of the most popular emails from the last few years to schedule whilst I’m off ;)

08/11/2025

𝐋𝐚𝐬𝐭 𝐜𝐡𝐚𝐧𝐜𝐞: 𝐓𝐞𝐬𝐭 𝐃𝐫𝐢𝐯𝐞 "𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐂𝐡𝐫𝐢𝐬" 𝐟𝐨𝐫 𝐟𝐫𝐞𝐞, 𝐭𝐨𝐝𝐚𝐲 𝐨𝐧𝐥𝐲

Quick one - for today only, I'm making Digital Chris available to everyone!

Try it yourself right now for free - no login or purchase required - and get a feel for wat it's like to have digital mentor in your corner, 24/7.

It's available for today only, until 9pm tonight.

After that, it'll be only for Happy Patient Project members - and enrolment for that closes only a few hours later (𝐭𝐨𝐧𝐢𝐠𝐡𝐭 𝐚𝐭 𝟏𝟏:𝟓𝟗𝐩𝐦 𝐔𝐊 )

Try it now at the link in the comments 👇👇

And you’re on the fence about joining the HPP, this will help you decide in 60 seconds:

“𝐖𝐢𝐥𝐥 𝐭𝐡𝐢𝐬 𝐟𝐞𝐞𝐥 𝐬𝐚𝐥𝐞𝐬𝐲?”

No. No scripts, No pressure tactics - HPP teaches 𝐞𝐭𝐡𝐢𝐜𝐚𝐥, 𝐩𝐚𝐭𝐢𝐞𝐧𝐭-𝐜𝐞𝐧𝐭𝐫𝐞𝐝 language that feels good for you 𝘢𝘯𝘥 your patients. You keep full clinical autonomy.

“𝐈’𝐦 𝐛𝐮𝐬𝐲. 𝐖𝐢𝐥𝐥 𝐈 𝐚𝐜𝐭𝐮𝐚𝐥𝐥𝐲 𝐟𝐢𝐧𝐢𝐬𝐡 𝐢𝐭?”

The content is bite-size (2–5 min videos) and most change happens in-room with patients. Digital Chris gives you prompts 𝘢𝘯𝘥 feedback so you keep moving in 𝟏𝟎 𝐦𝐢𝐧𝐮𝐭𝐞𝐬 𝐚 𝐝𝐚𝐲.

“𝐈’𝐦 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞𝐝 - 𝐰𝐢𝐥𝐥 𝐭𝐡𝐢𝐬 𝐛𝐞 𝐛𝐚𝐬𝐢𝐜?”

Many of our strongest results are from 𝐯𝐞𝐭𝐞𝐫𝐚𝐧𝐬 who thought they’d “seen it all.” The frameworks pressure-proof your conversations and bring the spark back.

“𝐖𝐡𝐚𝐭 𝐞𝐱𝐚𝐜𝐭𝐥𝐲 𝐝𝐨 𝐈 𝐠𝐞𝐭?”

- 𝐋𝐢𝐟𝐞𝐭𝐢𝐦𝐞 𝐚𝐜𝐜𝐞𝐬𝐬 to the full HPP curriculum (ethical, patient-centred communication strategies and frameworks - no cookie cutter scripts)
- 𝟔 𝐦𝐨𝐧𝐭𝐡𝐬 𝐨𝐟 𝐬𝐮𝐩𝐩𝐨𝐫𝐭: Exclusive members-only community and support from me + Digital Chris, your 24/7 practice partner trained on my full body of work
- 𝐓𝐡𝐞 𝐒𝐨𝐜𝐢𝐚𝐥 𝐒𝐭𝐲𝐥𝐞 𝐂𝐨𝐮𝐫𝐬𝐞 that shows you how to naturally adapt to each patient’s way of understanding
- 𝐎𝐩𝐭𝐢𝐨𝐧𝐚𝐥 𝐜𝐞𝐫𝐭𝐢𝐟𝐢𝐜𝐚𝐭𝐢𝐨𝐧 with feedback on your case histories & RoFs
- 𝐑𝐞𝐚𝐥-𝐰𝐨𝐫𝐥𝐝 𝐢𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐢𝐨𝐧 𝐭𝐨𝐨𝐥𝐬 so what you learn can be applied that same day in clinic
- 𝐁𝐮𝐢𝐥𝐭 𝐟𝐨𝐫 𝐥𝐢𝐟𝐞-𝐥𝐨𝐧𝐠 𝐠𝐫𝐨𝐰𝐭𝐡 - principles that scale from year 1 to year 30

“𝐈𝐬 𝐭𝐡𝐢𝐬 𝐣𝐮𝐬𝐭 𝐂𝐡𝐚𝐭𝐆𝐏𝐓 𝐰𝐢𝐭𝐡 𝐚 𝐥𝐨𝐠𝐨?”

No. Digital Chris is trained specifically on 𝐇𝐏𝐏 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧 (ethics, empathy, clinical nuance). It’s designed for chiropractic context -not generic internet answers. Think of it as having 121 coaching from me, but on demand, 24/7.

“𝐈 𝐫𝐮𝐧 𝐚 𝐭𝐞𝐚𝐦 - 𝐜𝐚𝐧 𝐈 𝐚𝐝𝐝 𝐚𝐬𝐬𝐨𝐜𝐢𝐚𝐭𝐞𝐬?”

Yes. Many clinic owners are joining 𝐰𝐢𝐭𝐡 𝐜𝐨𝐥𝐥𝐞𝐚𝐠𝐮𝐞𝐬 so everyone communicates the same way. Additional colleagues also get a huge 65% discount!

“𝐖𝐡𝐚𝐭 𝐢𝐟 𝐢𝐭 𝐢𝐬𝐧’𝐭 𝐟𝐨𝐫 𝐦𝐞?”

You’re covered by my 𝐫𝐞𝐬𝐮𝐥𝐭𝐬-𝐛𝐚𝐬𝐞𝐝, 𝐧𝐨-𝐥𝐢𝐦𝐢𝐭 𝐠𝐮𝐚𝐫𝐚𝐧𝐭𝐞𝐞. Try it. If you don’t feel clearly more confident, more patient-centred, and tangibly better in your conversations, email me for a 𝐟𝐮𝐥𝐥 𝐫𝐞𝐟𝐮𝐧𝐝 - no time limit, no hoops.

If the idea of 𝐥𝐢𝐠𝐡𝐭𝐞𝐫 𝐜𝐨𝐧𝐬𝐮𝐥𝐭𝐬, 𝐜𝐥𝐞𝐚𝐫𝐞𝐫 𝐑𝐨𝐅𝐬, 𝐚𝐧𝐝 𝐞𝐧𝐣𝐨𝐲𝐢𝐧𝐠 𝐩𝐫𝐚𝐜𝐭𝐢𝐜𝐞 𝐚𝐠𝐚𝐢𝐧 feels like relief, that’s your signal.

So if you want to test out the AI coach feature, go to the comments below for instant access 👇

P.S. Here's what Sam had to say: “Having been on a lot of great courses/seminars which have led to significant changes in how I practice, I can honestly say that I have taken the most from this… I have really seen a shift in patient engagement and motivation - and all done in an ethical, patient centred way!”

Patient Centred Training

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