10/11/2025
Last week, our Head Coach, Arj opened the inaugural International Running Expo (IRX) in Amsterdam — a new global platform for the running community.
From leading the opening drills session and Scott Jurek turning up, to cutting the ribbon, to moderating a panel on community growth (with Parkrun, Up & Running Netherlands and Ann Arbor Running Co), it was a reminder:
Running is only getting bigger and there is a place for us all.
Arj was honoured to share some time with childhood heroes — Colin Jackson, Jamie Baulch, John Regis who were lived up to their legendary status.
This industry doesn’t invite just anyone. It invites those who bring clarity, not noise.
Performance Physique was built on the basis of hard work and we’ve established ourselves as industry leaders. That shift doesn’t happen overnight. It’s built on 20 years of evidence-based coaching, athlete-centred programming, and showing up — even when no one’s watching.
Grateful to the IRX team for the invasion and the platform — and to every athlete who’s trusted me with their potential. You make moments like this possible.
👉 What do you want to see more of in the global running space? Comment below.