Kerry Cox - Fitness, Nutrition & Therapeutic Life Coaching
I help women who feel stuck to achieve their goals via fitness, nutrition, therapeutic life coaching and pelvic health wisdom. Why is that?
I help women who feel stuck to achieve their goals using fitness, nutrition & therapeutic life coaching, with specialisms in pelvic health & neurodivergence — whether diagnosed, self-identified or in those around them 🌻 Transformation & empowerment for women at every stage of life.
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"I am my own invention" (my mantra in life) and you are your own invention too. This is my third reincarnation of myself professionally and I'm sure it won't be the last. Since I made the jump from a 16-year career as a chartered accountant & tax advisor to the world of health and wellness I've never looked back. Female Fitness Matters was born out of the desire to educate myself, and others, on the importance of female fitness, wellbeing and pelvic health during pregnancy and postnatal recovery. Believing deeply that every woman deserves to feel good about her body and to move freely without pain, leaking or concerns over abdominal strength I had an amazing time helping thousands of women across South Birmingham and Solihull to stay active during pregnancy, to recover post birth & to build their much needed tribes. And I thank them all for trusting me and for helping me to grow. (Much love to Jenny & the HCR® massive for this growth too)
Fast-forward a few years...I'm older (maybe wiser), perimenopausal and it's become increasingly apparent that women have never had more on their plates. And in a world where we’ve never had more information about health and wellness, we’ve never been less healthy and well. Why aren't we prioritising ourselves and what truly matters to us? So here I am...going deeper. Wanting to still help women to look and feel good, but with a real focus now on facilitating sustainable change that really speaks to the heart of what matters. More joy, more ease, more freedom and more fun. For more details about please go to www.femalefitnessmatters.co.uk or drop me a line at femalefitnessmatters@gmail.com or on 07970 287043.
06/10/2025
✨ Finding your voice matters.
For so many people — especially those with dyslexia — sharing thoughts or opinions publicly can feel risky. When words don’t come easily, and how you communicate has been judged before, it’s understandable that speaking up might feel unsafe.
That’s why I love this from Jamie Oliver — a reminder that every voice deserves to be heard.
He’s supporting the British Dyslexia Association's “Voice” petition, which calls not only for greater understanding and support for people with dyslexia, but also highlights something much bigger — the need to overhaul a SEND system that isn’t serving the families it was designed to help.
Every child should be celebrated for their strengths, not made to feel “less than” for thinking, learning, or communicating differently. We need a system that builds confidence, not conformity.
If you’ve ever felt like you had to stay quiet for fear of being misunderstood or criticised, this message is for you. 💛
🎧 Watch Jamie’s video below...
✍️ And if it resonates, please consider adding your voice to the petition.
If President Trump truly cared about the neurodivergent community, his focus wouldn’t be on scare-mongering pregnant women with unproven claims about paracetamol.
There is no solid scientific evidence for his statement — but there is a very real impact: piling guilt and scrutiny onto women’s bodies, while doing nothing to support autistic people or their families.
Real care looks like funding research, providing resources, and building a society that celebrates and supports neurodiversity.
Which makes you wonder: is this really about children’s wellbeing, or is it yet another attempt to undermine women’s autonomy and tighten control over our choices? Or something even darker?
"We are concerned by the multiple recent inaccurate claims from the Trump administration. These claims are not only stigmatising, but they are a distraction and act as an impediment to progress.
"As a group of charities that exist to make the world better for autistic people, we want to see governments focusing on following high-quality evidence to help autistic people thrive instead of focusing on disproven theories."
We have issued a joint statement with leading UK autism charities in response to the Trump administration's latest claims about autism.
(Sadly though, speed is one thing I was never built for 😂)
I’m 26 training runs into my marathon prep for Autistica and I just want to say a massive THANK YOU to everyone who’s donated, shared, or cheered me on so far. Your support means the world—and it’s the only reason I’m still willingly doing intervals and hill sprints in public.
Autistica is doing incredible work to support the neurodivergent community—funding research, raising awareness, and helping create a more inclusive world. I’m proud to be running for them… even if I do it with the pace and grace of someone being chased by a mildly annoyed duck.
👉 If you haven’t donated yet and feel moved to support the cause (or just enjoy picturing me running from said duck), you can do so here:
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Taking two years to conceive my eldest daughter and finally becoming a mom was life changing, as it is for any woman, but it really focused my mind on wanting to lead a lifestyle that maximises my chances of being around for my family for as long as possible.
It’s also made me determined to be a positive role model to my girls growing up in a world obsessed with looks, dieting, technology and searching for a ‘cure’ to needing to exercise. I want them to grow up feeling comfortable in their own skin, knowledgeable about their bodies and empowered to make positive choices for themselves and their health.
A 16-year career in professional services with PwC, however, left me lacking some of the building blocks to achieve these aims – particularly the ones around C-section recovery and how best to strengthen my body post baby. And Google was no help at all, continually serving up conflicting and often inaccurate information.
The lifelong learner in me rubbed her hands in delight, therefore, when I decided to use my maternity leave to get the facts for myself at “PT school” and by studying advanced women’s health and fitness qualifications with Burrell Education.
I had no intention originally of coaching others, but what I learned was eye-opening. Once I understood just how much of an impact motherhood can have on the body and how the ‘right’ kind of programmes can transform the quality of women’s lives (which is now extending to menopause and other areas of women’s health), I became determined to share that knowledge to help others.
So after juggling my pregnancy and post natal fitness classes for several years alongside my corporate career with PwC, I made the decision to leave and I haven’t looked back. My focus is now entirely on serving local women and leading a lifestyle that I can flex to suit my family and one which keeps my focus on the importance of health and wellbeing. Both as a licensed instructor for From Bumps 2 Babies Limited in the Birmingham area and independently under my own brand, Female Fitness Matters (www.femalefitnessmatters.co.uk).
My life experience
Mom to two amazing, but utterly bonkers girls, currently aged 1 and 3 – the first born via an emergency C-Section under a general anaesthetic. Plus a 16-year career working for the world’s largest professional services firm, PwC, in multiple roles spanning corporate tax and business development.
Qualifications
Too many to list as I love learning, but the most relevant ones relating female health and fitness are my certificates in…
Level 3 Personal Training from Premier Global
Advanced CPD in modern pregnancy & functional training & birth preparation from Burrell Education
Advanced CPD in modern post natal assessment, core restore and functional exercise programming from Burrell Education
Pelvic Floor & Core Foundations Workshop from Burrell Education
Level 3 Exercise Referral from Premier Global
3rd Age Woman Certification (pending) from Burrell Education
Sports Massage (starting September 2018) with Burrell Education
