25/07/2025
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This summer, Joe Wicks is launching a new animated physical activity series, Activate, which aims to address childhood inactivity by getting kids moving and having fun.
Co-created by Joe Wicks and STUDIO AKA, Activate is made up of short, five-minute episodes that parents and teachers can easily integrate into their day at home, school or summer activity clubs.
Activate is backed byDepartment of Health and Social Care - DHSC, Department for Education, Department for Culture, Media and Sport as part of a new partnership to reach families and schools across the country - alongside exclusive music partner Universal Music UK.
Activate is available for free on The Body Coach YouTube channel.
๐ฅ https://www.youtube.com/thebodycoachtv